Today on media.monks
Friday July 11th
Editor's Pick
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AIUnlocking Growth on Amazon DSP with Human-Centered AI
![A man with dark, wavy hair stands with his back to the camera, wearing a mustard-yellow button-down shirt. He is looking at a large video wall composed of multiple screens, each glowing with bright, colorful, and abstract digital displays in a dimly lit room.]()
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Impactful Brand ActivationsExperience Centers: Where Brands Come to Life
![A group of visitors are seated on curved, illuminated benches inside an immersive experience room designed to look like the deck of a yacht. They are watching a panoramic, wrap-around screen displaying a vibrant, photorealistic marina at night.]()
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MeasurementSmarter Investments for an Evolving Marketing Landscape: MMM Meta-Analysis with Monks and TikTok
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Industry eventsCannes Lions 2025: Agentic AI Takes Center Stage
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AIBuilding Resilient Brands in the Age of Volatility
![cover of a report that reads, "Building Resilient Brands in the Age of Volatility"]()
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CultureDJs Are Today’s Headliners, and the Internet Knows It
![A DJ in a dark suit plays music at a brightly lit event, while another individual in a patterned shirt and sunglasses stands to his left at the DJ booth. Several people are visible behind them, dancing and holding up their phones.]()
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Industry events3 Key Takeaways and New Tools from Google Marketing Live 2025
![A group photo of Monks standing in front of a banner that reads "Google Marketing Live."]()
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Artificial IntelligenceMonks Is Named First AI Pioneer Organization by The One Show
![Monks logo and the One Show logo]()
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CultureFive Keys to Unlocking Culture Through Partnership
![Picture collage of employees at ANA Conference]()
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CultureJulión Álvarez at SoFi: Lessons for Brands on Cultural Connection
![Julión Álvarez, wearing a black cowboy hat and a colorful embroidered jacket, performs on stage at SoFi Stadium. He is smiling, holding a microphone in one hand and raising a bottle in the other. Bright stage lights shine behind him, and the background is mostly dark.]()
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SustainabilityHow Three Brands are Making Sustainability Second Nature
![A laptop on a wooden table surrounded by potted plants, with its screen displaying a digital illustration of a green plant with visible roots and leaves, overlaid with data and code graphics. The setting is lush and green, suggesting a connection between technology and nature. Sunlight filters through the foliage in the background.]()
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Monks newsMonks Celebrates Awards and Innovations at NAB Show
![Collage of four images on a light blue background. Top left: "NABSHOW" logo on a blue gradient background. Top right: Two people sitting at a modern broadcast desk with screens behind them. Bottom left: Four people standing and posing for a photo in front of a colorful geometric wall. Bottom right: Photo of a camera setup at a trade show, focused on a large Verizon display booth with screens and a red carpet.]()
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Seasonal marketingWhy Discounts Hurt Your Brand on Amazon (And What to Do Instead)
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New paths to growthMonks Achieves AWS Media & Entertainment Competency
![Image of the Monks and AWS logos side-by-side against a black backdrop.]()
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AIMastering Content Supply Chains for Relevance and Scale
![A digital rendering depicts a tunnel-like space filled with streaks of pink and blue light, suggesting high-speed data transfer or a futuristic environment. The lights are arranged in a way that creates a sense of depth and motion, as if one is traveling through a digital network. The overall effect is vibrant and dynamic, with the contrasting colors adding to the visual interest.]()
