Case Study
Data
Leverage data to transform customer interactions into strategic insights.
Create end-to-end, data-driven, personalized customer experiences.
Data is the single common thread that allows brands to connect the customer experience, making it a key differentiating asset for brands to master. Therefore, turning data into a consistently productive resource is perhaps the most critical question facing marketers today. We work toward that goal by empowering marketing organizations to wield data as a strategic asset that drives meaningful connections and data-driven customer experiences.
Tailored solutions, from groundwork to liftoff.
We partner with brands to build a strong data foundation, drive deeper connections and accelerate top line growth. First, we help them take control of their tech strategy, platforms and data. Next, we break down silos between departments, regions and vendors to blend data into a single source of truth. After translating that data into meaningful insights, we then plan, activate, personalize, test and optimize to yield tangible, measurable results.
Supporting last-mile activation.
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Solutions
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Solutions
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Data Strategy & Advisory
Built for every use case.
Built for every use case. Ensure the organizational setup and processes support your overarching marketing strategy.
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Digital Experience Optimization
Use AI to improve CX at lightspeed.
Pinpoint customer needs to boost retention, loyalty, and profitability through strategic experimentation.
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Transformation
Put data at your fingertips.
Put data at your fingertips. Architecture and engineering focused making data readily accessible for those who need it.
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Data Privacy & Governance
Develop and adhere to marketing standards.
Develop and adhere to marketing standards. Enable successful activation and measurement designed for today's landscape.
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Measurement
Tactics that are made to measure.
Tactics that are made to measure. We use predictive market mix modeling to identify profit drivers and boost ROI.
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CRM
Build lasting, one-to-one customer relationships.
Build lasting, one-to-one customer relationships. Convert, retain and reactivate customers across the full lifecycle.
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Analytics
Granular behavioral insights.
Granular behavioral insights. We improve tracking efficiencies to help brands understand their customers more precisely.
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Consumer Insights & Activation
Put your data to work.
Put your data to work. Surface insights and drive activation through predictive models and data science.
Using machine learning to bring results
Our practice and approach.
We’re not here to add to your tech debt. The consumer mindset has changed and we are adapting with that change. We build durable, scalable solutions that meet the needs of complex enterprises to advance your data maturity and drive top line and bottom line impact to your business.
We’ve helped clients better understand and connect with their customers by:
Results
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Transforming digital ad measurement, connecting online and offline sales
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Implementing privacy-first site tagging
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Streamlining cross-network campaign optimization
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Building customized, business intelligence solutions to surface audience and campaign insights
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Automating audience generation, campaign trafficking and tagging
Data is the single common thread that allows brands to connect and harness customer experience across digital contexts.