Case Study
Data
Data built for an integrated, AI-driven world
Power Industry-leading Agents & AI with the Right Data
Your Agentic workflows and AI innovation are only as good as the data they’re built on. We get more out of your brand's existing data with fast, purpose-built data services, solutions and consulting; built for long-term AI growth.
Data and Measurement That Actually Drives Impact
From license resale, to never-been-done-before customer insights, to roadmapping the next 5 years: our Data capabilities are built around driving value. Start unlocking deeper connections and insights that give meaningful next steps with more clarity and less dashboard management.
Supporting last-mile activation.
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Work
Mondelēz Data and Measurement • We helped Mondelēz build a correlation between digital advertising and sales, increasing return on global media investment.
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Our Challenge
Mondelēz set out with the goal to create better consumer connections through data. Fragmented technology, lack of data governance standards and the lack of a single source of truth stood in the way of making this possible.
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Media.Monks defined and implemented best practices across technology infrastructure and data standards. This foundation unlocked last-mile activation capabilities, enabling Mondelēz to transform measurement and drive +10% return on media investment globally.
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Want to learn more about our partnership with Mondelēz? Check out our full case study.
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Solutions
We are here to help with...
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Solutions
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Data Strategy & Advisory
Built for every use case.
Built for every use case. Ensure the organizational setup and processes support your overarching marketing strategy.
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Digital Experience Optimization
Use AI to improve CX at lightspeed.
Pinpoint customer needs to boost retention, loyalty, and profitability through strategic experimentation.
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Transformation
Put data at your fingertips.
Put data at your fingertips. Architecture and engineering focused making data readily accessible for those who need it.
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Data Privacy & Governance
Develop and adhere to marketing standards.
Develop and adhere to marketing standards. Enable successful activation and measurement designed for today's landscape.
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Measurement
Full-funnel measurement, from platform to MMM.
Measurement strategy and implementation that connects performance signals across the funnel.
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CRM
Build lasting, one-to-one customer relationships.
Build lasting, one-to-one customer relationships. Convert, retain and reactivate customers across the full lifecycle.
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Analytics
Granular behavioral insights.
Granular behavioral insights. We improve tracking efficiencies to help brands understand their customers more precisely.
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Data Decisioning
Bridge the gap between insight and action.
Bridge the gap between insight and action. We'll help you unlock the value of your data.
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Consumer Insights & Activation
Put your data to work.
Put your data to work. Surface insights and drive activation through predictive models and data science.
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Leveraging AI to boost customer lifetime value
Our practice and approach.
We’re not here to add to your tech debt. The consumer mindset has changed and we are adapting with that change. We build durable, scalable solutions that meet the needs of complex enterprises to advance your data maturity and drive top line and bottom line impact to your business.
We’ve helped clients better understand and connect with their customers by:
Results
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Transforming digital ad measurement, connecting online and offline sales
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Implementing privacy-first site tagging
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Streamlining cross-network campaign optimization
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Building customized, business intelligence solutions to surface audience and campaign insights
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Automating audience generation, campaign trafficking and tagging
Monk Thoughts
Data not only serves as the ideal foundation for AI & agentic innovation, but is the key last mile of enhancing media effectiveness and optimizing every part of the marketing stack.
