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The Senior Strategist leads the digital and social media vision for a diverse client portfolio. This role requires approximately 5 years of experience in Strategic Planning, a strong emphasis on cultural insights, cross-agency collaboration, and driving measurable business results.
Strategic and Business Focus

• Define brand positioning and value proposition, translating big ideas into actionable strategies within the digital ecosystem. Aid the client with refinement of brand and product messaging, voice and look for all executions.
• Lead the co-creation of annual communication plans with a strong emphasis on digital and social media deployment.
• Prepare executive briefings on overall strategy, communication plans, and ROI analysis for client leadership.
• Develop proactive recommendations regarding market trends and the Agency POV to maximize opportunities.

Insights and Digital Culture

• Understand and interpret industry market trends, consumer insights, and shifts in digital behavior. Also, support client’s initiatives with appropriate strategic insight.
• Decode cultural insights from desk research, social listening and digital analytics to develop target audiences and optimize strategy.
• Monitor and report on competitor campaigns and 'best-in-class' references to ensure the brand's future-proof vision.
• Review and interpret research findings (qualitative and quantitative) to define and validate strategic direction.

Digital Leadership and Collaboration

• Design and integrate the digital and social media strategy, defining channel planning and storytelling guidelines for key platforms.
• Ensure brand consistency by working closely with the client’s ecosystem of agencies (Creative, Media, Data).
• Act as a orchestrator to ensure the digital strategy complements and enhances the initiatives of other agencies.

Essential Requirements

• Experience: Minimum 5 years in Strategic Planning with proven experience in digital and social media deployment.
• Skills: Expertise in cultural insights, strategic planning, and digital channels. Required good presentation skills to deliver reports, decks and compelling presentations.
• Language: English and Spanish.

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About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.