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About the Role
As a Marketing Specialist - Generative AI, you'll will play a key role in shaping the future of content creation on YouTube Shorts by supporting the GTM strategy for new creation tools. You will support a team of Product Marketing Managers and work very closely with internal cross-functional teams (Product, Creative, Social/Influencer, PR, Partnerships, Legal, and more). You will also manage relationships with external agencies, ensuring all campaigns and programs are executed seamlessly This is a highly collaborative role that requires a blend of high-level strategic thinking, hands-on execution, and a passion for emerging technology.
Responsibilities:
- GTM Execution: Help drive coordination and execution of GTM plans for new creation and AI on YouTube Shorts. This includes managing timelines, coordinating with internal and external partners, and ensuring all assets are delivered on time.
- Content Strategy & Development: Collaborate closely with Marketing, Creative, and Product teams to identify content gaps, develop campaigns, and drive engagement across all channels.
- Messaging & Positioning: Support the development of naming, positioning, messaging, and value proposition development for new product features
- Project Management: Create and maintain project plans, track key milestones, and assess program performance
About You
The essentials:
- 4-7+ years of experience in marketing, preferably within the tech or media industry, with a focus on GTM strategies for consumer or creator products
- A deep interest in and knowledge of the emerging generative AI landscape and its applications in creative tools
- Proven experience collaborating with Product, Marketing, Communications, and Research teams at all levels, both internally and externally
- Strong copywriting and editing skills with the ability to translate complex technical concepts into clear, simple, and intuitive messaging
- Ability to manage multiple projects simultaneously, prioritize tasks, and deliver results in a fast-paced environment
- A proactive and autonomous work style, with a highly organized and collaborative approach to problem-solving
- Bachelors (Business, Marketing, or Creative discipline) or MBA degree
Not a must, but a plus:
- Experience producing events & experiences
- SQL and/or data science and/or data research experience
#LI-Hybrid
#LI-KW1
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
What We Offer
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
Salary Range$100,000—$115,000 CAD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
