Digital Media
Creative data
meet media data
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What You'll Learn
Why keep creative and media data separate?
As the digital advertising landscape continues to grow more complicated with highly segmented audiences, increasing privacy regulations, and more vendors in the fray, creative assets will need to work more efficiently (and effectively) to reach and engage customers. But it’s nearly impossible to understand why advertising works (or doesn’t) by looking at media and creative in isolation. The two must work together in a creative data loop that informs future campaigns and increases performance in ways traditional analytics cannot. But how to get there when digital media and creative are managed by different teams, tech stacks, and agency partners?
Jackie Saplicki, Global Director of Technology Consulting with the Data.Monks, helps bring marketing, advertising, consumer and content data to life for some of the world’s biggest brands. Now, she’s sharing practical steps for bringing media and creative together to significantly improve campaign performance. Learn how to:
- Combine media and creative data sets to harness data “exhaust” that can fuel rich creative insights
- Gather new insights not reliant on third-party data
- Better utilize digital media dollars, facilitate more complete analytics for creative optimization and gain more control over customer journeys
- Streamline creative production for increased speed and agility
Knowing which ads the customer is actually seeing, can be the difference between success and failure.
