Powering the Future of Media Tech: Join Us at IBC 2025

Speaking Engagements

• Cloud to Collaboration: Building the Future of Media Workflows

• Monetizing the Past, Powering the Future with Veo3

• AI Factories for Media: Architecting the Next Generation of Workflows

• Zombies or Hope Diamonds w/Magnifi

• Industries of Tomorrow: How to Embrace Change and Ride the Wave

• AI-Driven Media Transformation: Redefining Audience Experiences

• From Dusty Vaults to Modern Media: AI Is Rewriting the Video Archive Playbook

• Cloud to Collaboration: Building the Future of Media Workflows

  • Cloud to Collaboration: Building the Future of Media Workflows

    Discover how to turn scattered files into seamless collaboration as Fran Burnham, Chief Revenue Officer at Base, and Mirko Nedeljkovic, CEO of Suitest, join Lewis Smithingham, EVP of Media, Entertainment, Gaming, and Sports at Monks, to share their expertise on boosting productivity in modern media workflows. This panel dives into the benefits of cloud-native and hybrid approaches, transformative technology, and QA innovations. Learn how industry leaders are optimizing legacy assets, securely migrating content, and leveraging AI pipelines to power the future of media production.

    • When: Sunday 15th September, 13:15 - 14:00
    • Where: Hall 14 Stage
    • Speaker: Lewis Smithingham, EVP Media, Entertainment, Gaming, Sports

• Monetizing the Past, Powering the Future with Veo3

  • Monetizing the Past, Powering the Future with Veo3

    Listen in as Lewis Smithingham, EVP Media, Entertainment, Gaming, Sports at Monks, explores how Google Cloud and Veo 3 can help media companies and IP owners, like ITV, BBC, Disney, etc., unlock the untapped value in their archives.

    Today, many organizations have legacy audio and video content that’s underutilized or undervalued. By leveraging Veo 3’s advanced AI capabilities and the scalability of Google Cloud, Monks can help transform these dormant assets into engaging, monetizable media that fuels fandom and is ready for modern platforms and audiences.. This approach allows rights holders to quickly and affordably convert classic radio and/or dated video into fresh, high-value content, opening up new revenue streams across social and digital channels.

    Beyond simple conversion, Lewis will discuss how AI can reimagine older formats, such as classic animation or puppetry, into contemporary styles that resonate with today’s viewers. This idea is designed to minimize upfront costs and risk, with opportunities for revenue sharing that make experimentation accessible and rewarding.

    This session is designed to position Google Cloud and Veo 3 as essential partners in next-generation IP monetization, providing practical examples and a compelling vision for the future of media archives.

    • When: Saturday, September 13, 2025 14:00 - 14:15, 15 min
    • Where: Google Hackathon Stage, Hall 14
    • Speaker: Lewis Smithingham, EVP Media, Entertainment, Gaming, Sports

• AI Factories for Media: Architecting the Next Generation of Workflows

  • AI Factories for Media: Architecting the Next Generation of Workflows

    This panel brings together leaders from Dell Technologies, Monks, NVIDIA, and Qvest to explore how AI is delivering real outcomes across the media and entertainment value chain. From automating content creation and localization to enabling hyper-personalized experiences and streamlining operations, AI is transforming every stage of the workflow.

    The discussion will dive deep into the foundational infrastructure making these advances possible—spanning GPU-accelerated compute, high-performance storage, and tightly integrated systems designed for low-latency, high-throughput media environments. Panelists will share how modern AI “factories” are being architected on site to turn vast volumes of data into measurable business value.

    Importantly, the session will also address the real-world challenges media organizations face when deploying AI at scale—such as integration complexity, system interoperability, data bottlenecks, and the need for deterministic performance. Learn how industry leaders are overcoming these barriers and building future-ready AI pipelines.

    • When: Saturday September 13, 12:15 - 12:45pm
    • Where: AI Tech Zone, Hall 14
    • Speaker: Lewis Smithingham, EVP Media, Entertainment, Gaming, Sports

• Zombies or Hope Diamonds w/Magnifi

  • Zombies or Hope Diamonds w/Magnifi

    Are your archived assets quietly draining resources—or waiting to become your next big revenue stream? In “Zombies or Hope Diamonds,” Lewis Smithingham and a panel of seasoned industry leaders will uncover the hidden value in content archives. The discussion will explore how AI can identify high-value “Hope Diamonds” ready for repurposing and monetization, while retiring “Zombie” files that drain storage and resources. Expect practical strategies for asset discovery, real-world success stories, and insights into transforming archives from cost centers into creative and financial powerhouses. Don’t let your best content stay buried—this session will show you how to unlock its full potential.

    • When: Sunday, September 14th 12-12:30
    • Where: Zixi Booth Podcast
    • Speaker: Lewis Smithingham, EVP Media, Entertainment, Gaming, Sports

• Industries of Tomorrow: How to Embrace Change and Ride the Wave

  • Industries of Tomorrow: How to Embrace Change and Ride the Wave

    What happens to creativity and innovation when diversity is deprioritized? Do we fade out, or come back fiercer? This unapologetic panel, powered by Women in Immersive Tech (WIIT), dives under the clickbait headlines to spotlight the creators, broadcasters and tech pioneers who are shaping the future on their own terms. From DEI rollbacks to AI disruption, these are the voices riding the wave, rewriting the rules, and proving that real innovation doesn’t wait for permission.

    • When: Saturday September 13th 10-10:45am
    • Where: AI Tech Zone Stage
    • Speaker: Oana Camilla Burca, Creative Technologist

• AI-Driven Media Transformation: Redefining Audience Experiences

  • AI-Driven Media Transformation: Redefining Audience Experiences

    Technological advancements are fundamentally reshaping media and entertainment through cutting-edge AI-powered innovations. Boomtown, one of the largest musical festivals in the UK, recently demonstrated this paradigm shift by collaborating with Amplify and Monks to develop an unprecedented AI-enhanced storytelling platform. This world-first solution enables the generation of personalized video content for audiences within mere hours, showcasing the transformative potential of AI.

    • When: Saturday September 13th 16:30
    • Where: AWS AI Innovation Stage, Hall 14

• From Dusty Vaults to Modern Media: AI Is Rewriting the Video Archive Playbook

  • From Dusty Vaults to Modern Media: AI Is Rewriting the Video Archive Playbook

    From decades of archives to petabytes of fresh content, the media industry sits on mountains of underused assets. But knowing what’s in your archive isn’t enough. The real breakthrough is turning forgotten footage into living, breathing parts of modern media. This panel explores how AI is transforming archive optimization to enable true modernization, new monetization, and creative reinvention that was once impossible.

    • When: Saturday September 13, 10:30am
    • Where: AWS AI Innovation Stage, Hall 14

Sessions & Networking

• IBC Accelerator Sessions

• Booths and Demos

• VIP Experiences

• IBC Accelerator Sessions

  • IBC Incubator 2025: Changing the Game Again

    IBC’s 2025 Incubator, championed by IET, University of Kent, Verizon Business, BFBS, and Channel 4, brings together innovators like Xansr Media, Tesla Technologies, Spectral Compute, Monks, AMD/HP, and Chyron. This year’s project showcases a live POC that uses AI and machine learning to deliver personalized sports highlight reels and real-time stats, tailored to each fan’s preferences and interactions.

    With features like custom overlays, dynamic camera angles, and a virtual sports companion, this Accelerator is redefining how fans experience live sports—making content more immersive, relevant, and interactive than ever before.

    • When: Sunday, September 14, 2025 from 12:30 - 13:30
    • Where: Hall 14, AI Tech Zone

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  • IBC Incubator 2025: AI Assistance Agents in Live Production

    Championed by ITN, BBC, and Channel 4, and supported by innovators like CUEZ, Amira Labs, Highfield-AI, Monks, Cuepilot, Shure, EVS, Moments Lab, and Google, this Accelerator explores the future of live production with AI-driven assistants.

    Leveraging Large Language Models, these AI agents integrate directly into control rooms—navigating run orders, detecting errors, and even controlling systems via natural language. The result: faster, smarter, and more confident live production.

    Building on last year’s award-winning ‘Evolution of the Control Room’ project, this initiative aims to set a new standard for AI-powered automation, streamlining workflows and reducing cognitive load for production teams in high-pressure environments.

    Discover how intelligent automation is becoming the next-generation UI for live broadcast—enhancing efficiency while keeping humans in control.

    • When: Sunday, September 14, 2025 from 16:30 - 17:30
    • Where: Hall 14, AI Tech Zone

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• Booths and Demos

  • Monks Booth Demo

    Step into our live demo and see the future of automated, interactive content. When you make one of several specific gestures in front of our camera, Monks Live Vision instantly reacts. In near real-time, an AI pipeline running in a completely different booth analyzes the video, understands your action, and triggers a dynamic response on our main screen—switching to your live feed and decorating it with witty, personalized graphics based on what the AI sees.

    This “magic” showcases our powerful tech stack in action: Our TAMS platform ingests and prepares the live video for immediate analysis. An NVIDIA VSS pipeline provides the AI brain to detect events and extract context. This in turn drives our agentic production system to make intelligent video switching decisions automatically, creating a seamless and engaging experience from camera to screen without a human in the loop.

    • Location: Hall 14 Booth C51

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  • Dell and NVIDIA Booth Demo

    Step into the world of real-time storytelling. At IBC 2025, Monks is unveiling LiveVision—an AI-powered edge platform that transforms how live broadcasting is produced, delivered, and monetized.

    With LiveVision, every frame of video is instantly analyzed by edge AI to spot the action that matters most. The result? Smarter shot selection, lightning-fast switching (up to 50% faster), and seamless bandwidth optimization that cuts infrastructure costs and risk while unlocking entirely new creative and sponsorship opportunities.

    Imagine your biggest event—whether it’s a race, a concert, or a multi-camera broadcast. LiveVision surfaces the top moments instantly, giving directors more freedom to focus on storytelling while opening the door to personalized graphics, branded experiences, and interactive fan engagement.

    The magic lies in its flexibility: deployed on-prem or in the cloud, running over 5G, private wireless, or IP, and fully compatible with tools like NVIDIA Holoscan. One system, endless possibilities—from sports to entertainment to enterprise-scale live events.

    • Location: Hall 14 Booth C35

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• VIP Experiences

  • VIP Dinner and Canal Tour

    All aboard! There is no better way to experience Amsterdam and Media technology than on a private chartered dinner boat through the historic canals of Amsterdam. Join us for an intimate and exclusive deep dive into how VAST,  Cisco, Nvidia and Monks are enabling Media Teams to move beyond legacy pipelines with AI-driven, modular software defined production systems that can be shifted across multiple projects to enhance the turn around time of media workloads associated with live events.

    • When: Sunday, September 14, 2025 from 17:30 - 20:30
    • Where:  RAI Canal

Find Us at IBC