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Meet The NL.Monks.Supporting Brands From Start to Finish.

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Case Study

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We are the end-to-end crafters of change.

The Netherlands may be a relatively small piece on the global map, but our 700-strong team on the ground always leaves a big mark—and makes our Media.Monks puzzle complete. Home to a diverse collective of tech-enabled creative talent, the NL.Monks can truly do it all. From translating behavioral insights into effective strategies to turning powerful concepts into top-notch productions, we’re the end-to-end crafters of change. Time and again, the brands that dare to surpass the status quo come to us. Why? Because they know we’ll do whatever it takes right now to prepare them for what’s next.

We work with some of the world's best brands.

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Our Work

Supporting Life with the Dutch Cancer Society (KWF)

Here’s how we helped the nation-wide organization reposition their mission among Dutch audiences.

Dutch Cancer Society (KWF) Repositioning Campaign • KWF isn’t just against cancer, but primarily pro life and everything that makes it worthwhile. With that in mind, we helped the largest charity in the Netherlands redefine this brand positioning with the aim to further shift people's mindsets.
KWF isn’t just against cancer, but primarily pro life and everything that makes it worthwhile. With that in mind, we helped the largest charity in the Netherlands redefine this brand positioning with the aim to further shift people's mindsets.
From the touch of a lover to the smile on a child’s face, this campaign shows all the little things that make life absolutely worth living. The main message? By supporting KWF, you support a person’s life and everything that’s part of it.
See why your support matters
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Our Work

Securing People’s Safety with ProRail

ProRail Model Crashes

On average, there are 160 collisions and near-collisions on the railway each year, some of which are fatal. Surprisingly, more and more of these incidents involve experienced drivers—and so, ProRail wanted to warn them about the dangers around railway crossings.

The challenge was clear: we couldn’t use real footage of previous collisions for this campaign, as this would be too traumatic for the train operators and professional drivers who were once affected by such an incident. So, we had to think of a creative solution.

By applying model construction and forced perspectives, we found a way to depict possible dangerous situations without actually showing any collisions. As such, this campaign drives impact—but doesn’t warrant a trigger warning.

Accidents happen, here’s how

Situation of a dutch railway transition. A train is arriving but a truck did not clear the track yet.

Our Work

Connecting People and Places with GVB

Here’s how we helped the public transport company become top of people’s minds again.

GVB Travel Poet • Travel is so much more than moving from A to B—it’s all about connections. After the social disruptions caused by the global pandemic, Amsterdam’s public transport operator GVB wanted to rekindle the flame between the Dutch capital and its inhabitants.
Whether people get to their destinations by bus, metro or tram, the travel experience had to be truly unique. So, we welcomed the world's first-ever Travel Poet into GVB’s vehicles: Roziena Salihu crafted spoken words specifically for our public transport.
The Travel Poet's words captured the feelings of wonder and community that emerge while traveling on public transport—adding an emotional layer to the daily commuting routine to strengthen connections between the people of Amsterdam and the city they call home.
Hear the power of the spoken word
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Our Work

Generating Tunes with BMW and Tomorrowland

BMW teamed up with Tomorrowland, Europe’s biggest EDM festival, and wanted to celebrate the partnership in style. With AI tools already top of mind, it was only a matter of time until they started topping the charts—and we made sure of that.

As part of THE MARCOM ENGINE, we collaborated with BMW on creating an interactive AI experience that invited music fans worldwide to produce a song that voices their connection to Tomorrowland, while boosting their excitement for the big event.

Besides enabling people to generate a personalized track with matching artwork and helping them share it on social, the ChatGPT-powered “Future Record” project did one more thing: it brought the generative AI revolution into the music industry.

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