Google Cloud

Our GCP services to support your marketing efforts.

• Marketing Data Foundations

• Enterprise Business Intelligence

• Personalization & Audiences

• ML-Driven Media Optimization

• Activation

• AI Strategy & Onboarding

• Cloud Native Operations

• Cloud Migration & Scaling

• Cloud Security

• Cloud Native Application Development & Support

• Marketing Data Foundations

  • Marketing Data Foundations

    Centralize your customer and marketing data, enabling enhanced business intelligence and data-driven decision-making. With our support, your organization can effectively harness its data for informed decision-making and sustained growth. Our key offerings include:

    • Centralization of Data: Consolidating disparate data sources to create a unified view of customer and marketing information.
    • Thorough Analysis: Facilitating in-depth analysis of data to uncover valuable insights across both marketing and non-marketing use cases.
    • Data Activation: Transforming insights into actionable strategies that drive growth and optimize customer engagement.
    • Operational Efficiency: Improving business processes by leveraging data effectively to enhance operational performance.
    • Foundation for Success: Establishing a strong data foundation that unlocks the full potential of your data, leading to measurable results.

• Enterprise Business Intelligence

  • Enterprise Business Intelligence

    Transform your marketing campaign data into actionable insights. Let us help your organization leverage marketing data effectively, enhancing overall campaign success. Our key offerings include:

    • Real-Time Analytics: Providing actionable insights in real time and at scale for timely decision-making.
    • Data Integration: Integrating and processing campaign data from various sources to create a comprehensive view of performance.
    • Informed Decision-Making: Equipping your organization with the information needed to make swift and informed decisions.
    • Optimization of Digital Activations: Empowering you to refine digital marketing strategies to enhance performance.
    • Improved ROI: Focusing on strategies that drive better return on investment (ROI) for your marketing campaigns.
    • Robust Business Intelligence Framework: Establishing a solid framework that enables effective responses to market dynamics, driving growth and maximizing marketing effectiveness.

• Personalization & Audiences

  • Personalization & Audiences

    We’ll help enhance your marketing strategies through deep audience insights and advanced data analytics. With these advanced capabilities at your disposal, your organization can significantly elevate its marketing effectiveness and customer connection. Our key offerings include:

    • Deep Audience Insights: Utilizing nuanced data audiences, including propensity scores, customer value assessments, churn predictions, and audience enrichment.
    • Precision Targeting: Enabling you to tailor marketing efforts with exacting precision based on audience insights.
    • Anomaly Detection: Identifying unusual patterns and trends to proactively address potential issues in your marketing campaigns.
    • Secure Data Analysis: Leveraging Clean Rooms to analyze and share data securely while maintaining privacy compliance.
    • Personalized Experiences: Creating highly personalized marketing experiences that drive engagement and improve conversion rates.
    • Maximized Customer Loyalty: Enhancing customer retention and loyalty through targeted and informed marketing strategies.

• ML-Driven Media Optimization

  • ML-Driven Media Optimization

    Enhance your media performance through advanced machine learning techniques. These services enable your organization to effectively navigate the complexities of modern media landscapes and achieve superior results. Our key offerings include:

    • Media Mix Modeling (MMM): Incrementally measure and optimize all your offline and online media channels against financial metrics such as sales, revenue and profit.
    • Cookieless Multi-Touch Attribution (MTA): Accurately tracking customer journeys without relying on traditional tracking methods, ensuring compliance with privacy regulations.
    • Machine Learning-Driven Conversion Rate Optimization (CRO): Identifying the most effective strategies for converting visitors into customers, maximizing media spend efficiency.
    • AI Computer Vision Insights: Analyzing visual content and user interactions to gain a deeper understanding of audience engagement.
    • Optimized Media Strategies: Empowering your business to refine media strategies based on actionable insights derived from machine learning.
    • Improved Campaign Effectiveness: Utilizing advanced techniques to enhance the performance and impact of your marketing campaigns.
    • Sustainable Growth: Driving long-term growth and success in a rapidly evolving digital landscape through data-driven decision-making.

• Activation

  • Activation

    Elevate your advertising strategies by leveraging cutting-edge technology and data-driven insights. With our suite of activation solutions, your campaigns can become more effective, better engage audiences and yield significant results. Our key offerings include:

    • Model Value Based Bidding: Optimizing ad spend by focusing on the true value generated from each interaction, ensuring maximum return on investment.
    • Ads Rejuvenator: Automatically scoring your ads and generating new creatives to combat ad fatigue and keep your audience engaged with fresh, relevant content.
    • AI Brand Safety Tools: Safeguarding your brand’s reputation by ensuring that your ads appear in safe and appropriate contexts, protecting against reputational risks.
    • Hyper-Local Ads: Targeting audiences with precision based on their location to ensure your message resonates within specific markets.
    • Enhanced Campaign Effectiveness: Utilizing these integrated solutions to optimize your advertising campaigns for better performance and engagement.
    • Meaningful Results: Driving impactful outcomes that contribute to your overall marketing success.

• AI Strategy & Onboarding

  • AI Strategy & Onboarding

    Empower your organization with the knowledge and tools to harness the power of artificial intelligence. We’ll help you successfully navigate the AI landscape and unlock its full potential for business growth. Our key offerings include:

    • AI Workshop: Collaborating with your team to identify AI opportunities and develop a tailored AI roadmap aligned with your business goals.
    • AI Solution Accelerator: Supporting the rapid development and deployment of AI-driven solutions, allowing you to quickly realize value from your investments.
    • Comprehensive AI Training: Equipping your staff with the skills and understanding necessary to effectively leverage AI technologies.
    • AI Data Foundations: Ensuring that your data is structured, clean, and ready for analysis, providing a solid foundation for successful AI initiatives.
    • Robust Framework: Creating a comprehensive structure for integrating AI into your operations, fostering innovation, and driving transformation.

• Cloud Native Operations

  • Cloud Native Operations

    Implement robust Google Cloud best practices to ensure efficient, scalable operations and achieve your business objectives effectively. We help your organization fully embrace cloud-native principles, driving innovation and operational excellence in a dynamic digital landscape. Our key offerings include:

    • Establishing GCP Best Practices Foundations: Implementing industry-leading practices tailored for Google Cloud.
    • DevOps Implementation: Integrating DevOps methodologies to streamline development and delivery cycles for faster time-to-market.
    • Continuous Integration/Continuous Deployment (CI/CD): Automating the software development lifecycle to enhance deployment frequency and reliability.
    • Containerization Strategies: Utilizing container technology to improve application deployment flexibility, resource utilization, and scalability.
    • Infrastructure as Code (IaC): Automating infrastructure provisioning and management, ensuring consistent and repeatable deployments.
    • Microservices Architecture Refinement: Optimizing your applications into modular microservices to enhance scalability and maintainability.

• Cloud Migration & Scaling

  • Cloud Migration & Scaling

    Facilitate the seamless transition of your production workloads into fully cloud-native operations environments. Our expert team guides you through the migration process, ensuring that your systems are optimized for the cloud and take full advantage of its capabilities—and to help position your organization for growth and innovation in today’s competitive landscape. This service includes:

    • Comprehensive Workload Migration: Strategically moving your production workloads to the cloud while minimizing downtime and ensuring operational continuity.
    • Cloud Native Operations: Adapting your applications and infrastructure to operate efficiently in a cloud environment, maximizing performance and reliability.
    • Cloud Scaling: Leveraging the inherent scalability of cloud platforms to automatically adjust resources based on demand, ensuring optimal performance during peak and off-peak hours.
    • Enhanced Observability: Implementing advanced monitoring and logging tools to gain deep insights into system performance and user behavior, enabling proactive management.
    • Auto Healing Mechanisms: Utilizing automated healing processes to monitor system health and resolve issues in real time, maintaining high availability and reducing manual intervention.

• Cloud Security

  • Cloud Security

    Implement multiple defensive layers to ensure the security of your applications data, and infrastructure in the cloud. Our expert team focuses on hardening security measures to protect your organization against evolving threats. Our key offerings include:

    • Multi-Layered Defense Strategy: Establishing a robust security framework that includes firewalls, intrusion detection, and prevention systems to safeguard your applications from various attack vectors.
    • Application Security Hardening: Implementing best practices to secure your applications throughout their development lifecycle, addressing vulnerabilities before they can be exploited.
    • Data Protection: Ensuring the encryption of data at rest and in transit, along with access controls, to maintain confidentiality and integrity.
    • Infrastructure Security: Strengthening security for cloud infrastructure with proper configuration management, monitoring, and compliance checks to defend against unauthorized access and threats.
    • Continuous Monitoring and Response: Utilizing advanced threat detection and incident response tools to monitor your cloud environment in real time, enabling swift action against potential security incidents.

• Cloud Native Application Development & Support

  • Cloud Native Application Development & Support

    Create and maintain containerized applications using cloud-native best practices. Our approach ensures that your applications are scalable, resilient and optimized for the cloud environment so you can leverage the full advantages of cloud-native technologies, ensuring robust, secure and scalable applications that meet your business needs effectively. Our key offerings include:

    • Containerized Application Development: Building applications as portable containers that can run consistently across different cloud environments, maximizing efficiency and flexibility.
    • Adoption of Cloud Native Best Practices: Implementing industry-leading practices such as microservices architecture, automated deployment, and CI/CD pipelines to enhance development speed and service reliability.
    • Software Supply Chain Security: Ensuring the security of your software development process by implementing best practices for vulnerability scanning, compliance checks, and secure coding standards.
    • Continuous Support and Maintenance: Providing ongoing monitoring, troubleshooting, and updates to ensure that your applications remain performant and secure in the ever-evolving cloud landscape.
    • Seamless Integration: Utilizing cloud-native tools and services to integrate your applications with existing systems, ensuring they function harmoniously within your business ecosystem.

• Google Halts Cookie Deprecation, but Privacy-First Is Still the Best Strategy

  Blog Post

  6 min read

  Read now

• Mondelēz Data and Measurement

  Case Study

  2 min read

  Read now

• Reaching Digital Maturity With Solid Data Foundations

  Blog Post

  3 min read

  Read now

• AI Test Kitchen

  Case Study

  3 min read

  Read now

• Why Market Mix Modelling Should Be Integrated Across the Whole Business

  Blog Post

  2 min read

  Read now