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Report

AI Search Market
Intelligence Reports

Monks have partnered with Peec AI to conduct proprietary research into the AI Search and GEO landscape, analysing 1.1M AI answers across Australia and Singapore.

Explore the research

See who’s shaping AI search

AI search is changing how people discover, evaluate, and choose brands. But visibility within LLMs isn't one-size-fits-all. The brands and sources influencing AI-generated answers can vary by market, industry, search intent, and platform.

Monks have partnered with Peec AI, an AI Search Analytics tool, to conduct proprietary research into the AI Search and GEO landscape.

We’ve tracked 30,000 prompts across Australia and Singapore, focusing on three key sectors:

  • Financial Services
  • Retail
  • B2B

Between July and September 2026, these prompts generated more than 1.15 million answers from ChatGPT, Gemini and Google AI Overviews.

This research highlights which brands are leading in terms of AI visibility and what content sources are being cited by LLMs.

Explore the research
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Understand the influenceable internet

GEO is about the “influenceable internet.” Brands need to understand what sources are influencing LLM answers and which of those sources they can influence. There is a lot of general information shared online, but this does not cater for the nuanced behaviour of how LLMs answer. The most influential sources differ by country, by engine, by search intent, and by vertical. There’s no one-size-fits-all approach to GEO.

Explore the AI Search Market Intelligence Reports

    • AI Search Market Intelligence Report – AU Financial Services

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Australian Financial Services sector. We tracked 5,000 prompts and around 190,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the financial services industry as a whole, and further broken down into: Consumer Banking, Business Banking, Buy-Now-Pay-Later, Financial Advice, Home Loans & Mortgages, General Insurance, Life & Health Insurance, Investing & Shares, Personal Loans and Superannuation.

      Download the report

    • AI Search Market Intelligence Report – AU Retail

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Australian Retail sector. We tracked 5,000 prompts and around 200,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the retail sector as a whole, and further broken down into: Beauty & Cosmetics, Electronics, Fashion & Apparel, Footwear, Furniture & Homewares, Groceries & Food, Home Appliances, Pet Supplies, Sports & Outdoors, and Toys/Kids/Babies.

      Download the report

    • AI Search Market Intelligence Report – AU B2B

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Australian B2B sector. We tracked 5,000 prompts and around 190,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the B2B sector as a whole, and further broken down into: Energy & Utilities, Finance & Accounting, HR & Recruiting, IT & Cloud Services, Logistics & Supply Chain, Manufacturing, Marketing & Advertising, Professional Services, SaaS & Software, and Telecommunications.

      Download the report

    • AI Search Market Intelligence Report – SG Financial Services

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Singaporean Financial Services sector. We tracked 5,000 prompts and around 190,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the financial services industry as a whole, and further broken down into: Consumer Banking, Business Banking, Buy-Now-Pay-Later, Financial Advice, Home Loans & Mortgages, General Insurance, Life & Health Insurance, Investing & Shares, Personal Loans and CPF & Retirement Savings.

      Download the report

    • AI Search Market Intelligence Report – SG Retail

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Singaporean Retail sector. We tracked 5,000 prompts and around 200,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the retail sector as a whole, and further broken down into: Beauty & Personal Care, Electronics, Fashion & Apparel, Footwear, Furniture & Homewares, Groceries & Food, Home Appliances, Pet Supplies, Sports & Outdoors, Toys/Kids/Babies.

      Download the report

    • AI Search Market Intelligence Report – SG B2B

      Monks have partnered with Peec AI (an AI Search Analytics tool) to conduct proprietary research into what is happening in AI Search and GEO, across the Singaporean B2B sector. We tracked 5,000 prompts and around 190,000 AI answers between July and September 2026. This research equips marketers and CMOs with the essential knowledge of which brands are leading visibility, and what content sources have the most influence on the LLMs. This research is some of the first local research into AI search, covering the B2B industry as a whole, and further broken down into: Energy & Utilities, Finance & Accounting, HR & Recruitment, IT & Cloud Services, Logistics & Supply Chain, Manufacturing, Marketing & Advertising, Professional Services, SaaS & Software, and Telecommunications.

      Download the report

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