Driving Experimentation and AI Innovation with Amplitude

While brands’ digital transformations can range from driving value, to leveraging AI, the biggest challenge is rarely a lack of desire and drive; it’s understanding the right combination of steps to get to their goal.

Like any digital transformation, data-driven transformation encounters the same roadblocks, with some added complexity. As data service providers, we see a primary challenge for brands: they collect data from every possible avenue but struggle to configure it to drive value. The complexity deepens when considering how that data moves, what the right insights are, and how it all affects their marketing workflows. 

Brands often recognize an opportunity for transformation, whether from regulatory changes, organizational shifts or the simple desire to better understand their users. But actually getting there—determining the right workstreams and creating lasting impact—is a challenge that requires a clear goal and a plan. When it comes to data transformations, this challenge often leads to hesitancy, which is expected. After all, data is powerful: it determines where media is served, which products are prioritized and how the foundational AI models are built.

A successful data transformation requires understanding where a brand is now, where it needs to go and the steps to get there. This journey depends on having the right partners, platforms and internal support. Our partnership with Amplitude embodies this idea by providing brands with an optimal foundation and a clear pathway to make data-driven changes that drive the greatest impact.

We’re proud partner with Amplitude and to be recognized as Amplitude’s first Global Solutions Partner as we continue to help Brands drive digital transformation, data-driven transformation and fundamental AI integrations. As the first Global Solutions Partner, we’re bringing together our expertise in analytics, experimentation, personalization and AI to Amplitude’s digital experience platform to help brands unlock their data’s full potential, with the ideal set-up for owned experience optimizations.

In today’s digital landscape, the amount of data any brand captures is likely to be unfathomably large: petabytes of unique, and interwoven touchpoints, events and clicks that show exactly how users are interacting with a brand. Making meaningful change from the right combination of omnichannel data drives incredible value and increased effectiveness, but data can reach a threshold beyond what human analysts can analyze. It’s no secret to leading brands, however, that digital innovation, AI and agentic flows have drastically changed that conversation around the feasibility of processing, synthesizing and acting on the infinitely compounding potential combinations of data.

The caveat, though, is that unlocking these benefits requires set-up, direction and scale. Optimizing products, platforms, user journeys or any owned brand experience with AI requires access to the right “flavours” of quantitative and qualitative data that the AI solutions can be built upon.

With Amplitude and Monks, the scale is already factored in. The latest launch of Amplitude’s AI Agents functionality, backed by a comprehensive suite of tools through Amplitude’s robust platform, allows us to provide brands with native data workflows that build out from the existing ability to identify meaningful insights, develop better experiment hypotheses, and engage users on any owned touchpoint.

Being able to reach users more effectively by understanding the metrics behind a “push-notification-to-app-to-check out” pathway is a valuable insight, but optimizing it needs more than a trend analysis. Across Amplitude’s feature set—Guides and Surveys, Heatmapping, Session-Replays and AI Agents—we help brands generate better test ideas, faster. This is done by analyzing complex user data through scalable, proven experimentation workflows.

With data-driven innovation, a brand's output is only as good as their input. The quality and reach of AI solutions need the right data to drive the best outcome. As a service and solutions provider, Amplitude provides an ideal foundation to bring transparency to performance, build out the ideal orchestration and become a Real-Time Brand.

"Partnering with Monks, our first Global Solutions Partner, is a significant step forward in helping brands all over the world use data and AI to build best-in-class digital experiences. Together, we're enabling brands to optimize their websites, apps, and products, and generate greater returns on their investments in data...  "

Peter Kuo, VP Partnerships, Amplitude

For brands that are able to understand the direction, goal and steps for their data-driven transformations, the path to exponential value and increased targeting lies in their ability to improve the speed, response and action of their data workflow.

Driving the greatest value for a brand's experimentation culture means establishing a positive feedback loop, where real-time campaign performance informs ongoing experimentation for faster, more targeted testing. With capabilities like real-time A/B testing and pushes that don't require slow release cycles, the barriers to running meaningful tests are significantly lowered. This improves cross-vertical alignment and enables brands to move from real-time insights to active experiments that constantly improve.

While improved media targeting is a well-known benefit of data analytics, a truly data-driven brand uses the right tools to optimize its entire marketing ecosystem. This means extending optimizations across the full user journey, from the ad creative that brings a user to the site all the way to the ideal on-page experience. Our partnership with Amplitude provides the gateway for brands to achieve this by connecting with users on their own terms, creating an experience that cuts through the noise.

Data isn’t just about collection. A pile of collected data does not inherently drive value for brands; in fact, it can exponentially inflate the cost for storage, querying and meaningful analysis. 

Rather, it’s about how you can transform, interpret and, most importantly, act on the insights within your data that truly matter. The combinations, insights and metrics tracked through any variety of data analytics platforms have different purposes dependent on the end goal they are meant to augment and supplement. 

The data workflows used for ingesting, understanding and optimizing the journey and touchpoints that users interact with requires a data solution and platform that are built with that in mind from the ground up.

For brands eager to drive value from meaningful AI transformations, the formula is simple: they need a solid data and AI platform, an expert service partner who knows how to use it, and the combined power that comes from a seamless integration of both.  When working alongside a combined service and platform partner with shared expertise in optimizing user experiences, the path to digital transformation is simple. 

We’re eager to continue empowering brands with cutting-edge, data-driven solutions and innovations alongside Amplitude as their first Global Solutions Partner.

Ready to explore the full potential of your data through strategic experimentation and AI? Let’s talk!