Customer Experience is Key to Enhancing the Travel Industry
There is one statistic that no one in the travel industry can ignore: tourism generated a revenue of US $1.7 trillion in 2018, according to the World Tourism Organization. From hotels, to casinos or airlines, the opportunities available for the myriad of players in this industry abound, and in one region in particular this is crystal clear: Latin America. In our most recent report, Destination LatAm: Trends Shaping the Travel Customer Experience in the Region, we focused on this part of the world to highlight the main trends that are shaping the present and future of tourism through a regional lens—viewed with a global perspective.
New technologies, digital transformation and disruptive new players are just some of the trends that are revolutionizing the travel industry all around the globe. But there is one thing that unites them all: a focus on delivering the best, most innovative customer experience.
If brands want to survive in this increasingly competitive industry, they must better understand and address their customers’ needs, then deliver upon them with premier, differentiated digital experiences. But achieving this is a complex task that requires adopting new content and production strategies that are better equipped for personalization, positioned to meet users across the digital ecosystem.
Tourism generated a revenue of US $1.7 trillion in 2018.
Transformation is an enormous challenge not only for small, budget-limited newcomers but for established brands too. The investment needed to achieve this will test their capabilities at every level of the organization. Wanting to satisfy the customer’s needs will not be enough, as brands must develop agile processes and forge partnerships spread across the wider consumer journey to better support their users’ every travel need.
With customer experience in mind, brands can begin their digital transformation to make their travel as smooth as possible while enhancing their business.
Related
Thinking
-
![A person on a couch holds a smartphone displaying a football game, reaching into a chip bag, with another football game on a TV and snacks in the background.]()
Blog post
The New Playbook to Extend a Sports Spot into a Brand World By Tim Gunter 4 min read -
![A portrait of a woman in profile, facing right, with her blonde hair blurred as if in motion. She wears a black turtleneck against a dark, moody background featuring abstract magenta and purple rectangles and vertical lines. Her face is illuminated, while the rest of the image has a blurred, dreamlike quality.]()
Blog post
What 2025 Revealed About AI, and What It Unlocks in 2026 By Monks 5 min read -
![A pale pink "New message" window with thin black outlines floats against a pastel gradient background of lavender, pink, and peach. Inside the window are "To" and "Subject" fields, and a rounded rectangular "Send" button in the bottom right corner. The window has a simple close "X" icon in the top right.]()
Blog post
Building Email Inbox Trust and Strong Sender Reputation through Disciplined Warming Strategies By Bridget Creach 8 min read
Sharpen your edge in a world that won't wait
Sign up to get email updates with actionable insights, cutting-edge research and proven strategies.
Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.