Guía | Migrando a Google Analytics 4
Migrando a Google Analytics 4, Guía para equipos de Marketing
Google notificó a todos sus usuarios acerca del fin de la era de Google Analytics Universal (GAU) y su versión 360 (GAU 360) y sobre la nueva generación de Google Analytics 4 (GA4) con cambios en toda la implementación y herramientas, uniendo por primera vez los datos de Apps y Webs.
El ocaso de GA Universal 360 ya tiene fecha establecida para julio de 2023, y aunque suene muy lejos, en Media.Monks sugerimos empezar ya la migración para recolectar información histórica y familiarizarse con la herramienta.
Para que el proceso de migración sea muy sencillo para ti y tu equipo de Marketing, hemos creado una guía que detalla el paso a paso del proceso y que tiene como objetivo facilitarte la toma de decisiones.
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