How to Design with Inclusivity in Mind
Lead the way with diverse marketing campaigns.
As the shift toward more diversity, equity, and inclusion (DE&I) continues across the globe, consumers are rightly calling on brands to keep up. Today’s world demands that marketers become more intentional about creating content that authentically reflects people’s lived experiences, and an obvious place to start is with images—they can spark connection with your brand (or repel) in an instant. But creating truly inclusive marketing is about more than adding a medley of skin tones to your images. For marketing imagery to resonate, representation is important, but so are the manner of portrayal and avoidance of stereotypes. How does your marketing measure up? Does it lead the way—or reinforce the status quo?
Executive Creative Director Susan Parker is passionate about making our world more equitable. And as co-founder of the Media.Monks Inclusive Marketing Practice, Susan applies that passion every day, working with brands to create content that connects with diverse audiences. In Inclusive Imagery by Design, Susan shares actionable advice on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.
In this video presentation on inclusive representation in imagery, you will learn:
- What inclusive imagery means and why it matters
- How to identify and deal with unconscious bias
- Tips to keep in mind and mistakes to avoid when it comes to representation
- How to set up creative teams for success
As marketers, it’s our job to tell a brand’s story in a way that resonates with audiences. We also have the power to shape society with what we choose to normalize—either by reinforcing the status quo or driving change. So whether you are developing marketing strategy, concepting, creating digital experiences, or designing brand identities, Susan can help you show up with an inclusive mindset to create marketing that reflects and connects with diverse audiences.
For further reading on tips for creative work, including writing copy, conducting marketing research and writing briefs, check out the Practical Guide to Inclusive Marketing.
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