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Monks Secures 5th Consecutive ‘Programmatic Power Player’ Recognition

Brand Media Brand Media, Media Strategy & Planning, Monks news, Programmatic, Video (TV/CTV) 3 min read
Profile picture for user Liz DeAngelis

Written by
Liz DeAngelis
VP, Digital Strategy

A number five, high-fiving hands, and the AdExchanger Programmatic Power Players 2024 logo

We are thrilled to share some big news from our team: we've been named to AdExchanger's Top 50 Programmatic Power Players for the fifth year in a row! It feels surreal to continue holding a spot on this prestigious list since 2020, and to be the only agency to have placed on the list every year. This win is a testament to our team's hard work and innovation in the realm of programmatic media strategies.

This recognition is a significant one to our team. Being listed by AdExchanger, a leading voice in programmatic advertising and data-driven marketing tech, underscores our role as leaders who push the boundaries of digital marketing. Tom Burchill, Director of Programmatic at Monks, calls out in response to our win: "In a banner year for industry change in programmatic, so much testing and pivoting has gone into staying one step ahead. This win is validation that the massive effort that has gone into adapting as a team is recognized, and most importantly serves as further assurance that we're doing great work for our clients.”

I’m thrilled to see our full-funnel media approach resonate in the market, and with clients.  Programmatic is a bridge for all forms of digital media, and creates a critical nexus point for many challenges and evolutions in the digital ad landscape. This often leads brands to struggle to stand out with consumers in the attention economy while also holding every media dollar accountable (which will keep getting fuzzier when third-party cookies are eventually deprecated). Each year, we've strived not just to meet, but exceed expectations by leveraging cutting-edge technology and creative solutions that drive real growth and efficiency for the brands we work with.

Custom-fit solutions pave the way for success.

We attribute our client results to our integration of robust AI solutions within our global model and our flexible, client-specific service options. This approach allows us to help brands significantly enhance ROI, leverage their first-party data for personalized and relevant consumer touchpoints, and take full control of media delivery processes by transforming their in-house teams. Essentially, we're not just running campaigns; we're revolutionizing how programmatic media can elevate customer interactions and brand growth, when it’s informed by unified measurement, creative, and audience data.

Monk Thoughts Even more so now compared to our first recognition on the list five years ago, we're able to deliver flexible, integrated services on a global scale.
Nate Roberts, Media Operations

Our approach to programmatic media buying values transparency and quality above all else. This model gives us the tools to identify how and where programmatic media buying will drive overall business growth for our clients, and has been core to our approach since our first win in 2020, under the MightyHive name. Nate Roberts, VP Media Operations, puts it perfectly: “We pride ourselves on not only meeting the moment, but also meeting our clients where they're at. Our flexibility has always been a hallmark of our team, bridging gaps for clients to create a modern and effective marketing infrastructure. Even more so now compared to when we first made the list five years ago, we're able to deliver flexible, integrated services on a global scale, and adapt our delivery models over time to meet changing client needs & industry shifts.”

With brands and our partners, we’re hand-in-hand on the road to victory.

We’re proud of the tremendous success we’ve driven for clients in many verticals—everything from increasing full-funnel digital footprints across Connected TV platforms to integrating AI for creative generation and optimization. And I must mention, none of this would be possible without our fantastic partners like Google’s DV360, The Trade Desk, Amazon DSP, StackAdapt among others. These collaborations enhance our service offerings ensuring that our clients always have access to the best tools and tech available.

If you’re looking to advance your programmatic media buying, we have an upcoming webinar with StackAdapt about leveraging programmatic strategies for B2B businesses. It's going to be packed with valuable takeaways!

This continuous recognition from AdExchanger motivates us ever more to keep innovating and shaping the future of programmatic advertising; as Tom Burchill notes, “our team is constantly exploring, testing, and committed to learning. We put a deep emphasis on understanding the 'why's' and 'how's' to find true efficiency for our clients—that is why we can be confident in our ability to produce real results for brands, despite changes in the programmatic landscape.” Here’s to many more years of pushing digital boundaries.


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The website has been translated to English with the help of Humans and AI