Monks Is Named First AI Pioneer Organization by The One Show

AI is a strategic pillar beyond creative execution.

The AI Pioneer Organization award honors companies pushing boundaries and shaping the future of AI. To us, it’s a recognition of how we have gone beyond its superficial applications. We’re building a new operational and commercial model powered by AI, which helps businesses integrate emerging technologies to overcome their challenges, drive broader business innovation and remain future-ready.

Of course, The One Club for Creativity’s decision to introduce the AI Pioneer category highlights just how important AI has become in the creative domain. Using our own proprietary technology, we help clients overcome creative challenges and achieve personalization at scale. But our work goes far beyond automating workflows. We break down silos and open up new ways to work, collaborate and create value.

To make this happen, we place a strong emphasis on continuous team development. For example, through our internal training program School of AI, the specialized consulting provided by our Agentic Advisory to clients, and at Monks Foundry, our engineering hub with 150 NVIDIA-certified professionals focused on developing custom generative AI models that scale innovation and address our clients’ complex needs.

Meeting our clients’ evolving marketing challenges through AI.

Henry Cowling, our Chief Innovation Officer, articulates the essence of our approach: "Marketing has been going through a sort of existential crisis driven, or triggered, by AI. Our point of view has always been to lean in; agencies need to understand that they add value by helping their clients through this transition, and we’ve made a commitment, pretty much from day one, to be fast and pioneering in this space.”

AI fundamentally alters the economics of advertising and marketing. At its core, it enables us to solve the most persistent marketing challenges of our clients, from optimizing complex global content operations to increasing transparency in media investments and helping brands stay relevant in real time. For brands navigating global scale and increasing pressure for efficiency, we act as Orchestration Partners, coordinating talent, technology and creativity across the entire content supply chain. This unlocks hyper-personalized advertising and gives brands the agility to seize opportunities as they arise, transforming them into Real-Time Brands that connect meaningfully with audiences in any cultural context. 

The embodiment of this vision is Monks.Flow, our professional managed service powered by AI that seamlessly integrates into existing marketing ecosystems. By combining AI and automation with human power, Monks.Flow eliminates repetitive tasks, cuts costs and boosts performance at scale. As Cowling points out, “If our mission is to unleash the value of AI for our clients, we need to implement the productization layer on top of the foundational models for the marketing organization.” Monks.Flow represents our ability to transform complex AI models into actionable and measurable solutions for marketing leaders.

Accelerating business results with AI.

Our innovative capabilities are demonstrated through our work developed with Headspace, where we showed how AI agents can generate and test creative concepts, streamline workflows and accelerate time-to-market. We produced more than 460 assets tailored to 20 use cases for a holiday campaign, reducing production time by two-thirds and allowing us to quickly test and refine messaging for maximum effectiveness. The campaign achieved a 62% higher conversion rate, with 13% more signups and a 13% lower cost-per-signup.

This recognition from The One Show, combined with the AdWeek AI Agency of the Year award, reinforces that we’re on track toward our goal of being 12 months ahead of the curve. It’s a matter of being able to help clients make assertive strategic decisions and unlock the tangible value of AI today. We are paving the way for an industrial and social economic shift driven by AI, but above all, we’re committed to ensuring that our clients lead and thrive at the forefront of this new era.