Report | The Year of Digital Creators

The State of the Ever-Changing Creator Economy

The creator economy is growing fast—and while creators themselves are adapting to new forms of technology, they’re simultaneously changing the ways consumers engage with them and connect with brands. Through their highly-valued creativity, creators have built thriving ecosystems and pioneered innovative ways to interact with commerce, cultures and content distribution. As a result, they’ve cemented themselves as quintessential resources for brands to reach new audiences and build long-term positioning. This trend caught the eyes of the Social Innovation Lab and inspired the development of “The Year of Digital Creators” report, a closer look into the quickly-evolving creator economy which is imprinting its importance in the broader scope of social media. 

In this report, we will explore the state of the creator industry, how they inspire people and how brands can work in unison with creators to reach new audiences around the globe. This report is also available in both Spanish and Portuguese.