Serving Data for Breakfast: A Spirited, On-Demand Conversation About Customer Data Platforms
Get ready for the cookieless future with Customer Data Platforms.
In case you hadn’t heard it yet, third-party cookies are slowly but surely crumbling. This means that your ability (as well as your competitor’s) to target users with precision is deteriorating rapidly, and there are no prospects of improvement—by 2024, it will be like third-party cookies never even existed. As many brands have been struggling to adapt to the fast-paced changes our ever-evolving digital industry faces, it’s crucial to consider alternative solutions in preparing for the cookieless future. This is where Customer Data Platforms (CDPs) come in.
Eager to learn more? Tune into a robust discussion about data and the key challenges that today’s marketers are facing—think of issues like the unification of customer journeys, how to mitigate the impact of third-party cookie deprecation, and how to best leverage audience insights.
By tuning into this conversation, you will:
What are the core capabilities of this technology? First up, CDPs support data aggregation, giving you a better and more unified view of your (prospective) customers. Second, they help you unify multiple data sources through a single ID manager, thereby facilitating ID resolution and management. Third, CDPs help you understand how customers act on different channels and thus enable you to predict consumer behavior. Finally, CDPs support customer activation. They’re first-party data tools that focus on making sense of different data sources, while executing effortless activation.
Essentially, CDPs can help you diversify your brand’s targeting strategies and reach audiences at scale, all by leveraging your first-party data. If you ask our Associate Director of Customer Data Elia Niboldi, first-party data is your most valuable asset, not only because it’s durable and exclusive to your company, but also because it will be central to any future targeting strategy—and Customer Data Platforms are here to help you leverage this data. Niboldi sat down with Ian Curd, Global Consumer Data Director at Diageo, Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, Jackie Rousseau-Anderson, Chief Customer Officer at BlueConic, and Chris Thomson, Account Director, Strategic Finance Accounts at Treasure Data, to talk all things CDPs and why now is the time to dive into this complex technology.
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