Winning the Shift to a 360 Video Approach
Marketers are faced with navigating the complexities of today's fragmented video ecosystem and challenged with making crucial advertising budget shifts from linear TV to streaming.
In this conversation, recorded live at Cannes Lions, Bryan Sherman, Global EVP of Monks, and Jeff Cohen, Tech Evangelist at Amazon Ads, unpack how advertisers can master this new landscape.
Discover how Amazon DSP has evolved into a full-funnel video consolidation platform. Learn how marketers of all sizes—from enterprise to mid-market—are leveraging the partnership between Monks and Amazon Ads to access a powerful combination of inventory, including:
- Exclusive Amazon Properties: Prime Video, Twitch, Freevee and a growing slate of global live sports.
- Premium Third-Party Supply: Consolidated access to top-tier streaming services like Disney+, Hulu and Roku.
The conversation goes beyond inventory, exploring the crucial role of measurement in proving the value of upper-funnel video investment. Learn how tools like Amazon Marketing Cloud (AMC) enable brands to connect video campaigns to real business outcomes, measure incrementality and justify shifting budgets toward new customer acquisition.
Listen in for actionable strategies to unlock valuable audiences at scale and ensure your video advertising resonates in the modern media landscape.
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