Today on media.monks
Thursday December 25th
Editor's Pick
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Data maturityHow to Align Your Marketing Budget with Strategic Profit Goals Using MMM
![Abstract digital illustration of an upward-sloping line graph with a glowing pink and white core and wispy light-blue trails against a dark, textured background.]()
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Data maturityBeyond ROI: The Broader Benefits of Marketing Mix Modelling
![Abstract digital artwork featuring glowing, translucent pink and purple geometric structures against a dark background. The composition consists of overlapping rectangular planes and vertical pillars made of light, creating a three-dimensional, architectural feel. Horizontal light streaks and soft motion blur suggest digital movement, giving the impression of a high-tech visualization or a virtual data environment.]()
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Data maturityThese 5 Factors Will Tell You When to Refresh Your Marketing Mix Model
![Abstract digital artwork featuring a bright pink waveform pulsing across the center against a dark, grainy, and streaked background with glitch effects. Horizontal bands of pink light and motion blur stretch across the frame, while several translucent pink rectangular blocks and geometric shapes are overlaid in the foreground and background, creating a distorted, technological feel with scan lines and noise. The overall impression is one of digital signal processing or data corruption.]()
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Emerging mediaWinning on Streaming TV
![A rear view of a standing crowd in a large, dimly lit indoor venue, focusing on a man in a plaid shirt in the center. To his left, a woman holds a small child who is looking sideways, while the foreground and background contain other attendees blurred out of focus.]()
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Retail mediaWhy Your Holiday Ads ROI Doesn’t Matter (Yet)
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Retail mediaWhat unBoxed 2025 Tells Us About the Future of Amazon Advertising
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AITaming Brand Chaos with Bespoke AI Agent Solutions
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Emerging mediaAmazon’s Full-Funnel Strategy Just Inverted, and It Changes Everything
![Amazon Upfront UK]()
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AIThe Takeaways from Advertising Week NY That Demand Action Now
![A panel discussion in progress at an event, with the "Advertising Week New York" logo overlaid in the center. In the background, a group of panelists sits in a semi-circle of chairs facing an audience, with a large screen displaying speaker headshots on the wall.]()
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AIOwning the Answer: The Marketer’s Playbook for AEO, GEO and the AI Search Era
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