Boomtown Unboxed • Driving Record Sales for Boomtown with Personalized Video
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Case Study
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The goal: turn post-event buzz into early ticket sales.
In a competitive landscape, the biggest challenge for music festivals is converting post-event excitement into early sales for the next year. This requires a deep, personal connection with attendees that generic, one-size-fits-all content can't provide. We solved this need for the Boomtown festival with “Boomtown Unboxed,” an AI-powered platform that delivered a hyper-personalized highlight video—serving as a unique souvenir memory—to every single person who attended.
Personalized Memories
A souvenir that encapsulates each concert-goers event.
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We used attendee data to create unique, shareable video souvenirs.
The attendee's journey began the moment they used the official festival app. Through a close, three-way collaboration with the festival organizers and their tech partner, Amplify.one, we harnessed thousands of individual data points for each person. This deep level of data-driven personalization became the blueprint for each unique story.
Our proprietary engine, built for scalable content creation and powered by creative automation, then intelligently processed vast libraries of festival footage, making real-time decisions to select, edit, and sequence clips that aligned with each attendee’s profile. In just 72 hours, the platform selected a unique combination of eight pre-designed story “modules” for each person, populated them with footage, and layered on custom music and voice-overs to create a cohesive, 60-second personal highlight reel.
This personalized approach drives record engagement and sales.
The results demonstrated the powerful impact of this focus on customer journey personalization. Boomtown Unboxed was a key driver in helping the festival achieve its most successful sales month in history for the next year's event. The engagement with the videos was exceptional: they boasted an 88% average completion rate, and over 40% of viewers downloaded or shared their personal video, turning attendees into powerful and authentic brand advocates.
By transforming the post-festival experience, we not only provided fans with a cherished memento but also created a direct and effective channel that deepened brand loyalty and delivered a significant, measurable return for our client.
