From Insight to Impact • Increasing AOV by 29% for Euro Car Parts with Affinity Analytics
Results
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29% increase in average order value
Euro Car Parts, a key player in the UK’s automotive retail sector and part of LKQ UK & Ireland, sought to deepen customer engagement and uncover new cross-selling opportunities within their extensive product catalogue. Facing the challenge of harnessing transaction data to better understand product affinities and enhance promotional targeting, they turned to us for an innovative affinity marketing solution: building a dynamic, real-time view of customer behaviour to power smarter, more effective promotions.
Turning raw transaction data into actionable affinity marketing insights.
Our initial analysis focused on transaction data pulled from GA4 via BigQuery, to uncover meaningful patterns in customer purchasing habits. We developed a bespoke product affinity analytics tool within Google Cloud, which allowed us to generate actionable insights on product combinations that customers most frequently purchased together. With this custom affinity model, Euro Car Parts could base their promotional strategies and bundle offerings on clear, data-driven intelligence—unlocking the true potential of affinity marketing.
Applying customer behaviour analysis to deliver smarter promotions and bundles.
Armed with these insights, Euro Car Parts identified and launched optimal product bundles tailored to customer purchasing behaviour. This enabled them to deliver highly targeted promotions that encouraged repeat purchases and boosted sales across key customer segments. Our partnership gave them a sharper understanding of which product combinations resonated most, helping to refine their monthly promotional activity and ensure each offering was backed by real transactional data and robust customer behaviour analysis.
In partnership with
- Euro Car Parts
The approach to leverage historical data along with machine learning to accelerate and access real-time cross-category insights has been invaluable. We’ve demonstrated incremental and measurable results which have driven commercial benefit through laser-focused analysis and working as a collaborative team with Monks.
Dave Cain
Head of Digital Marketing, LKQ UK & Ireland
Data-driven transformation led the way to measurable growth and stronger customer loyalty.
As a result of this data-driven approach, Euro Car Parts experienced a 29% uplift in average order value. By integrating affinity insights into their monthly promotional planning, they now deliver highly relevant offers that adapt to customer preferences as they evolve seasonally and over time. This transformation has not only driven measurable sales growth but also strengthened customer loyalty by creating a more personalised, predictive shopping experience.
