The Bucket Celebration • Elevating Brand Engagement with a Unique Pop Culture Tribute
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Case Study
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A historic honor for a culinary icon.
The KFC Bucket was long overdue for a worthy tribute. Recognized as a pop culture icon with standout appearances in beloved series and in the hands of top celebrities, we knew we had to give it the superstar treatment. And where do superstars belong? That’s right—on magazine covers and at mansion parties. We teamed up with Rolling Stone in Spanish to feature the legendary KFC Bucket on its cover—the first time a product has ever been featured there—and threw an epic party for Bucket fans.
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Going beyond product promotion to deliver a celebrity treatment.
First, we orchestrated a photoshoot with Leo Manso, a renowned Mexican celebrity photographer. From studio lighting to post production, every detail emphasized KFC’s signature colors and brand identity. The stunning visuals became one of the covers for the dual-cover magazine—one side featuring Billie Eilish and Shakira and the other showcasing the Bucket. In addition to the iconic imagery, articles supported the cover feature by exploring the Bucket’s journey and its fascinating connections with music royalty, culminating in a special episode of Rolling Stone’s Spanish podcast, “El Pulso de la Cultura,” that was dedicated to the culinary icon.
An immersive experience at the Bucket Mansion.
With the Rolling Stone cover secured, one final touch was necessary to honor this rockstar: an epic party. We created the Bucket Mansion, an experiential installation located in the vibrant Roma neighborhood of Mexico City. The historic mansion served as the perfect backdrop for our event, where visitors were greeted by a visually stunning space adorned with KFC-themed elements, including a hallway filled with chicken drumsticks decorations, red carpets and glorified buckets on pedestals that paid homage to the iconic product. Plus, DJ Sanders, named after the legendary Colonel Sanders, set the mood with an electrifying soundtrack.
The mansion featured multiple rooms, each designed to offer unique photo opportunities and experiences. One room, for instance, showcased designs by up-and-coming artists, while another featured a giant chicken drumstick for visitors to climb on. After an influencer-exclusive launch, the space was open to the public for a week, generating social buzz.
Setting the standard for brand engagement.
At a time when KFC wanted to connect with younger audiences, we decided to turn the Bucket into a genuine pop culture icon. By partnering with Rolling Stone and creating an immersive experience perfect for social media, we engaged the audience in an authentic and memorable way. Through our Real-Time Brands approach—operating at the speed of culture—we helped KFC meet consumers where they were, creating personalized, timely and consistent moments. This strategy transformed cultural participation into brand fame, setting a new standard for how brands connect with fans in today’s fast-moving, social-first world.
Results
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120K printed magazines
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3K attendees
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5.2M reach
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6.5M impressions
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90% positive sentiment