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Bridgerton Season 3 Premiere • A Social Campaign Fit For Royalty

  • Client

    Netflix

  • Solutions

    SocialSocial CampaignsInfluencer MarketingVideo (TV/CTV)

The image features a woman in a pastel dress and a man in a dark coat, sharing a moment of curiosity in a lively outdoor marketplace filled with vintage items and colorful tents.

Bridgerton season 3 gets the royal social media treatment.

Ready to dive into a world of diamonds, gossip and tons of social buzz? We gave Netflix’s premiere of Bridgerton Season 3 the royal treatment it deserved with a three-part campaign fit for a queen–or king! From a glamorous Parisian premiere paw-ty with a very special canine guest to hilarious reactions from local drag icons and delightful moments with the cast, we covered every social angle. Curious about how we made this season premiere reign supreme? Read on, dearest reader, read on.

The star of the night

An Enchanted Evening of Glamour and Canine Stardom

  1. The image features a fluffy Pomeranian sitting on a white stool in front of a piano adorned with flowers, showcasing a sign that reads "La Chronique des Bridgerton."
  2. The image features a fluffy Pomeranian seated at an elegant makeup vanity adorned with cosmetics and flowers, beneath a sparkling chandelier, creating a luxurious and charming atmosphere.
  3. A cozy interior featuring a plush sofa, a decorative statue, and a backdrop of colorful flowers, with a cheerful Pomeranian dog sitting on the sofa.
  4. A charming interior featuring a table with a lace tablecloth, colorful flowers, and a cheerful Pomeranian dog happily running across the floor.

Drag
For More!

A special screening with influencers and select fans.

For the Bridgerton Season 3 premiere, Netflix France hosted a glamorous soirée at Publicis Cinema, inviting an exclusive crowd of fans and influencers. The night was sprinkled with enchantment as attendees mingled, and the festivities continued at a chic influencer-only after-party at Ladurée on the iconic Champs-Élysées. 

While Beastly managed the influencer list for the event, including prominent figures like French influencer Océane, we partnered with The Source, to craft social media content that captured the magic of the evening in real-time. And since the cast was already booked in New York City that night, we cast the Queen’s favorite pooch—a Pomeranian—who became a furry superstar of the event, stealing the spotlight while adding a delightful twist to our storytelling!

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A reaction video with France’s most iconic drag queens.

We turned up the glam factor with a fabulous reaction video featuring local drag queens Rose and Punani. Bursting with personality, these queens brought their delightful commentary on Bridgerton Season 3, delivering laughs and fierce fashion critiques that had everyone talking. We crafted this vibrant content from concept to completion, ensuring fans could enjoy both short and long versions of their witty takes on the show. It was a fabulous fusion of high drama and high heels—perfect for Bridgerton’s opulent vibe!

  • A woman in a bright red dress sits at a table adorned with flowers, holding a piece of food and gesturing, with the text "Un petit petit peu" beside her. Three actors from "Bridgerton" seated together, discussing in a cozy setting, with the text "Bridgerton dans toutes les langues" and various flag icons.

Extra fun content featuring the cast

The stars of Bridgerton dazzled with some extra fun content. We whipped up a quirky dubbing challenge that had everyone giggling as the stars attempted to identify their scenes just by listening to the dubbed versions. And who could resist a chat with Nicola Coughlan over a scrumptious croissant? Our team developed and post-produced these delightful moments, crafting a visual and auditory feast that perfectly captured the show’s charm and humor.

 

Results

  • 132K earned fan-generated content
  • 64.5M owned video views
  • 10.8M owned interactions
  • 196M owned impressions

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The website has been translated to English with the help of Humans and AI

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