Off-Season, On Strategy • Turning Seasonality into a Strategic Advantage
Results
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30% YoY increase in Q4 sales
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4.5x ROAS on new product launch
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15% higher conversion rate in Q4
Challenging seasonal norms.
Orbit Irrigation, a trusted brand in home watering systems, typically sees demand spike in the warmer months, while Q4 has traditionally been slower. Orbit partnered with Monks to build a seasonal Amazon Ads strategy that turned Q4 from a quiet period into a meaningful growth opportunity. Instead of scaling back, we used the off-season to boost brand visibility and lay the groundwork for a high-stakes product launch.
A strategy built for seasonality and sustained growth.
To set the foundation, we optimized 50+ product detail pages, refreshed Orbit’s Amazon Brand Store, acquired early customer reviews and ensured inventory was positioned to meet demand. From there, we used insights from Amazon Marketing Cloud to rebuild Sponsored Ads and DSP campaigns around real shopper behavior. To increase visibility, we expanded keyword coverage and used variation testing to group similar SKUs under a single parent listing. This helped capture more long-tail search traffic, while high-intent retargeting kept Orbit top of mind during key holiday moments.
In partnership with
- Orbit
Q4 has always been a quieter time for our business, but working with Monks helped us turn that off-season into a strategic advantage. Their team brought fresh ideas, clear strategy, and thoughtful planning. We stayed focused, moved quickly, and made confident decisions—all while building on what already works.
Jose Preza Torres
Account Manager
Off-season strategy. On-season results.
Orbit’s new approach set a higher bar for seasonal planning. Q4 sales increased 30% compared to the previous year, with a 391% revenue surge in their top product category and a 15% lift in conversion rates. New-to-brand purchases remained above 70%, while Amazon DSP emerged as a top driver of performance. That momentum continued into January, where the new product launch achieved a 4.5x return on ad spend, proving that strategic groundwork during slower months can lead to strong results when demand returns.
Setting the stage for year-round performance.
Monks’ vigilant approach ensured that as consumer demand returned, Orbit was not just ready to respond but positioned to accelerate—maintaining share of voice, protecting search rank, and investing in audience engagement when others paused. By rethinking seasonal investment and leaning into full-funnel planning, Orbit not only saw a stronger-than-ever off-season but also created momentum for an even more successful on-season.
