Driving Sales with Iterative Ads • Performance Creative Unlocks Growth for Sonic
Results
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+39% order volume from display ads period-over-period
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2X order volume from top social asset through data-based iteration
Overcoming resource constraints to scale media.
Sonic, a telecommunications provider, partnered with us to grow their digital customer acquisition. Sonic has a small (but mighty) internal creative team that needed help scaling up creative production to meet the needs of a growing multi-channel media program, but limited in-house resources constrained their output. The client needed to ramp up production with assets that would stand out in a crowded competitor set, deliver consistent results, and remain precisely on brand.
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Integrating ad design with performance testing strategy.
To combat ad fatigue, we produced a wide array of net-new assets at scale that refreshed top-performing creative and added motion to previously static-only ad sets. With media strategy and creative execution now under one roof, we pre-planned A/B test iterations for each creative concept. Designing in coordination with our test roadmap let us quantify how much each ad element influenced orders.
See the Work
Continuous testing for continuous results.
Planned A/B tests inform iterations.
Our multi-step test framework isolated the impact of each ad variable, generating learnings across:
- Comparison ads: competitors, USP categories, logo inclusions, stylistic layouts
- Evergreen ads: offer-based vs. USP header, speed vs price USP hierarchy, emotional vs. value copy, stylistic layouts
- Social Proof ads: lifestyle vs. abstract imagery, humorous vs. statistical, quote type/length, stylistic layouts
Additionally, incorporating motion and longer-form videos, powered by iterative test results, made YouTube ads and CTV viable for the client’s goals. The updated media mix extended reach and sales immediately.
