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A screen shot of the uncensored library in the game minecraft

The Uncensored Library • Circumventing censorship in a whole new way

  • Client

    Reporters Without Borders, DDB Germany

  • Solutions

    ExperienceExperiential Strategy & Production

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Case Study

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The only library where silence is discouraged.

Together with Reporters Without Borders and DDB Germany, we set out to drive public awareness of press censorship happening around the world by leveraging one of the world’s most popular games: Minecraft.

Freely available around the globe—even in countries with strict online censorship—Minecraft served as the perfect loophole to circumvent censorship, and the perfect spot for the first virtual library of articles banned around the world. In this 12.5- million-block structure, users can explore and access content they wouldn’t be able to see otherwise, both in English and their language of origin.

Since opening its doors on World Day Against Cyber Censorship, The Uncensored Library has reached more than 20 million gamers from 165 countries, and amassed multiple accolades—including nine Cannes Lions. 

Results

  • 9x Cannes Lions

  • 4x CLIOs

  • 2x Webbys

  • 8x Pencils

  • 13x One Show Awards

  • 8x ADC Awards

  • 1x Pro Award

  • 1x Lovie

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The website has been translated to English with the help of Humans and AI

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