Valorant • Retake: A Gamified Hybrid Experience
An epic battle between on-site and online agents.
After a year of rapid-paced battles, we wanted to celebrate the first year of VALORANT and its growing community with a bang. So we launched RETAKE, a series of hybrid events in Cairo and Dubai where both on-site and online audiences became real life agents of the VALORANT Protocol. They competed against each other to detonate or defuse the Spike, a game-deciding device featured in the VALORANT lore and gameplay.
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Case Study
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It was an absolute delight to partner with Riot Games and create a synergy between physical and online players. Together we've raised the bar to set a new standard for future events.
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VALORANT’s battleground is brought to real life.
The rivalry between agents is not the only aspect of VALORANT’s rich lore that we brought to life. Upon entering the event space, agents were met by sets inspired by in-game maps. Iconic landmarks, props and a huge Spike fully immersed agents into the action. The competing teams were led by live hosts that commanded when to attack or when to defend. Ultimately, only one team emerged victorious.
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To stay true to the IP and create an authentic VALORANT experience, it was essential to materialize its signature visual language, industrial lighting and in-game sound effects.
Hybrid challenges to unleash your agent abilities.
The online experience took place on Twitch and was made possible with LiveXP, our own customizable tool to deliver interactive livestream experiences. Online viewers could attack by sharing hashtags, while on-site agents took part in physical interactive challenges based on in-game characters’ skills. Agents could control fire with their hands like Phoenix, escape the dark labyrinth haunted by Omen’s Paranoia or avoid being hit by lasers inspired by Cypher’s Trapwire ability.
For the first time, fans stepped out of their gaming stations and could interact with the abilities of their favourite characters via multi-sensorial experiences.
The potential of hybrid events.
RETAKE set the precedent for what can be achieved when brands invite online audiences to play an essential part in the story and mechanics of a physical event.
