Commerce
Boost your digital retail success with comprehensive commerce solutions.
Stand out across crowded marketplaces & ramp up sales
Digital commerce blurs the line between when consumers are “shopping” or not. With marketplaces such as Amazon and Walmart at our fingertips and social platforms from TikTok to Instagram acting as storefronts, commerce is everywhere. When commerce is embedded in the entire digital journey and powered by world class technology, the agile brands who capture the true potential of commerce transformation will be the winners of the new age.
We’re the expansion pack that leading brands leverage to accelerate growth through embedded commerce strategy. Combining repeat wins as AdExchanger’s Best Commerce Agency with AdWeek’s inaugural AI Agency of the Year, we specialize in optimizing every stage of the customer journey, from discovery in social commerce and streaming television, to maximizing revenue across retail media networks, aggregators, and marketplaces, including Amazon and Walmart. Our end-to-end services range from AI-powered advertising and omnichannel media planning and buying to account management and strategic consulting. With a global team of commerce experts behind you, reach your customers wherever they shop.
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Delivering best-in class ecommerce solutions across platforms. • Our team of expert ecommerce talent has deep knowledge of the leading retail and marketplace platforms. We help our partners maximize their retail presence through end-to-end ecommerce management on a variety of platforms.
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Amazon: We take brands further on Amazon. Generate sales, optimize the customer journey, and unlock end-to-end ecommerce capabilities with help from our deep bench of Amazon experts. Learn more.
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Social Commerce: Integrate platforms such as TikTok and Instagram into your commerce strategy, harnessing the potential of social media's immersive and engaging user experience with the guidance of our expert social team. Learn more.
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Walmart: Tap into our extensive e-retail experience to drive the full potential of your brand on Walmart Marketplace and its omnichannel ecommerce offering. Learn more.
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Omnichannel: Our experts enable businesses to deliver a consistent and personalized shopping experience to customers across various marketplaces such as Target, Instacart, Home Depot and more.
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We know marketplaces.
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In partnership with
- Reebok
With our largest launch of the year, Monks came up with a strong strategy to break through the competition.
Sarah Bucklen
Marketing Manager
Want to chat commerce? Get in touch.
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End-to-end commerce solutions to grow your business •
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AI-Powered Advertising
From sponsored listings to large-scale display buys, we help you reach highly targeted audiences at critical moments of intent. Underpinned by a game-changing technology stack, we help brands like you maximize ROI in real time.
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Omnichannel Media Planning
With more retail media networks launching every year, marketers must balance omnichannel reach with budget effectiveness. We integrate your retail and DTC strategies and activation for your target audience’s shopping behaviors.
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Content Optimization
Set yourself apart with wow-worthy Brand Stores and SEO-optimized ASINs and PDPs. An organic-first strategy fueled by keyword research technology attracts customers, increases search rankings, and drives sales.
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Strategy & Operations
From Vendor Central to Seller Central/FBA to hybrid-catalogs, there’s no promotional, catalog, or category issue we haven’t seen. Our operational experts provide timely resolutions and strengthen your partnership with retailers.
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Data & Technology
From AI-generated PDP content to industry-leading technology partnerships for keyword research, demand planning, and data visualization, every decision is backed by data and aimed at maximizing your return on investment.
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We fuel embedded commerce strategies.
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Everything you need to grow, under one roof
We amplify our commerce expertise with integrated capabilities across the entire digital ecosystem. Need new imagery for your brand store and display ads? Done. Want a unified keyword strategy across other search engines and shopping placements? Check. Need an optimized product feed for dynamic social advertising? All set. With access to award-winning experts in SEM & Google Shopping, paid social, creative design and content generation, measurement, and AI, you can count on the Monks to unify your digital acquisition strategy and execute on every aspect. Our API-inspired operating model makes us agile and seamlessly collaborative across disciplines.
Want to chat commerce? Get in touch.
Explore more of our Media solutions
FAQs
Your commerce questions answered to drive growth at scale.
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What does a retail media and marketplaces agency do?
A retail media and marketplaces agency accelerates sustainable brand growth across platforms like Amazon, Walmart, and Target. Monks provides end-to-end commerce management, integrating media activation across PPC and DSP with full-funnel retail strategy. Our teams manage content production including SEO, generative engine optimization (GEO), and high-converting creative assets. We oversee day-to-day business operations ranging from inventory forecasting and catalog health to pricing and promotion strategy.
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How should a brand split investment between retail media and DTC?
A brand's strategic investment split between retail media and DTC typically begins with a 60/40 or 70/30 baseline favoring retail marketplaces. Marketplaces like Amazon, Walmart, and Target capture high-intent shoppers to drive immediate return on ad spend, while DTC builds direct customer equity and protects margins. Emerging brands often allocate up to 80% to retail media to establish initial category velocity before expanding direct-to-consumer investments. Teams should maintain fluid budgets and review blended TACOS monthly to ensure retail media efficiency directly reinforces overall DTC growth.
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How do you optimize product content and listings for marketplace search?
We optimize product content and marketplace listings by combining search engine optimization (SEO), generative engine optimization (GEO), and conversion rate optimization (CRO). Marketplace SEO elevates product ranking in standard search results, especially when paired with targeted PPC co-targeting. GEO ensures your products surface accurately and persuasively within next-generation AI shopping assistants like Alexa for Shopping. CRO converts that qualified traffic into purchases through high-impact imagery, persuasive copywriting, and optimized A+ content.
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How do you measure retail media performance against total sales?
We measure retail media performance against total sales using total advertising cost of sales (TACOS) to track ad spend directly as a percentage of overall business revenue. Alongside TACOS, we monitor return on ad spend (ROAS), advertising cost of sales (ACOS), and new-to-brand customer acquisition rates. We analyze the relationship between paid media and organic rank to confirm that advertising drives true incremental growth rather than merely capturing pre-existing demand. Unifying marketplace and commercial data provides a clear, comprehensive view of how retail media accelerates your total business.
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How do you manage Amazon alongside other retail media networks?
We manage Amazon alongside other retail media networks through a unified measurement framework that standardizes core KPIs across all retail channels. In this cross-channel model, Amazon serves as the primary always-on performance engine, while Walmart Connect and Target Roundel capture specific demographic shifts and category search volume. We dynamically reallocate spend across networks based on real-time inventory levels, period-over-period performance trends, and cost-per-click efficiencies. This synchronized approach prevents redundant ad spend and ensures each secondary retail media network captures incremental market share.