Report
Owning the Answer: The Marketer’s Playbook for AEO, GEO and the AI Search Era
Navigate the AI Search Era with Engine Optimization
The way people find information online is changing, and traditional SEO is no longer enough to keep your brand visible. As discovery shifts from traditional search engines to AI-powered platforms like ChatGPT and Google AI Overviews, you need a new approach to ensure your brand’s presence. We’ve seen a staggering 500% increase in AI discovery, and brands that don’t adapt risk becoming invisible.
In this report, we’ll give you a new playbook for visibility by providing a strategic framework for Engine Optimization (EO). You’ll learn how to redesign your discovery strategy to combat challenges like zero-click journeys, brandless attribution, and model hallucinations, and get the tools to proactively adapt to this new frontier.
You’re one download away from learning…
This report answers questions like:
- My website traffic is down, but my SEO rankings are still good. What’s happening?
Hint: AI is answering questions directly in the results, so fewer people need to click on website links. - How do I get AI to mention my brand when people ask about my industry?
Hint: The key is to be cited frequently on authoritative sites so the AI sees your brand as a credible source. - How can I track sales that come from someone using an AI chatbot?
Hint: Building conversion opportunities directly into the AI experience. - How do I measure the success of my EO strategy?
Hint: Measure your AI visibility by tracking how often your brand is cited in AI answers, the sentiment of those mentions, and the accuracy of the information presented.
