Report

CES 2026: From Vision to Velocity

Moving beyond pilot purgatory to build the infrastructure for the AI-native enterprise.

The “Art of the Possible” is over. Welcome to the “Art of the Actual.”

If 2025 was a year of experimentation, 2026 is the year of execution. The industry conversation has officially shifted from what AI might do to how workflows must evolve to drive structured business outcomes. The time to simply automate tasks is over; rather, brands are racing to architect sophisticated systems where AI extends into intelligence, creation and end-to-end orchestration.

In this report, you will explore insights from the CES Foundry and our conversations with leaders from NVIDIA, AWS, and Adobe regarding the shift toward agentic architectures. We break down how to move from making assets to making decisions, ensuring your brand is optimized for a future where AI agents—not just humans—are the ones making purchases. You will learn how to balance high-tech efficiency with high-touch human connection, ensuring that as you scale production, you don’t lose the soul of your brand.

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Discovering how to transition from legacy processes to agentic workflows that ingest real-time data to produce results at a scale human teams cannot match.
Learning why the brand’s “front door” is being redefined by Generative Engine Optimization (GEO), requiring you to optimize content for both human seekers and AI agents.
Understanding the shift from one-off campaigns to persistent brand worlds, where proprietary models use your specific brand DNA to build living ecosystems.
Gaining the architectural roadmap for an AI-native enterprise that unites the C-suite—from the CMO to the CFO—to turn marketing from a cost center into a growth engine.

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The “Art of the Possible” is over. Welcome to the “Art of the Actual.”

You’re one download away from…

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