Report
Navigating the Now: CES 2025 Highlights
An inside look at the themes shaping tomorrow's marketing and technology landscape.


As the world’s premier stage for technological breakthroughs, we left CES 2025 feeling inspired about the possibilities unfolding in marketing and technology today. And while AI undoubtedly remained a driving force, the conversation has evolved. It’s not just about the “wow” factor of new tools and technologies—it’s about how brands and marketers can navigate complexity, cut through the noise and create meaningful connections in a world that’s more fragmented than ever.
From the transformative role of AI in driving both efficiency and deeper customer engagement, to strategies for simplifying the chaos of today’s marketing landscape, our CES 2025 recap explores the key trends, innovations and conversations shaping this approach. Explore how brands are leveraging technology to not only solve today’s challenges but also reimagine what’s possible.
There is nothing stopping anyone from identifying use cases and opportunities to create value with AI—there's nothing to hold you back from the new economy except willingness and imagination.
