Search Experience Solutions
Optimize for search in an AI disrupted era.
Enhance your relevance in any search journey.
The way brands are discovered online is currently undergoing its most disruptive transformation since Google started their search engine.
Search is no longer a simple list of links: it’s an interactive, intent-based conversational experience powered by AI.
Users now receive direct answers, comparisons, tasks and recommendations from generative AI, shifting the entire discovery journey.
To thrive in this new landscape, visibility is paramount. It’s not enough to rank, your brand must be understood, trusted and recommended by the AI models that guide users from intent to action.
This is where Engine Optimization (EO) comes in: a unified strategy that combines SEO best practices with the new disciplines of shaping how AI systems interpret and reference your brand across the web. It’s a holistic approach to secure your relevance today and dominate the conversational web of tomorrow.
We know there’s a lot of acronyms floating around, let’s clarify some.
- SEO (Search Engine Optimization) = The foundation. The practice of optimizing digital assets to rank high in traditional search engines like Google. The primary goal is achieving visibility to earn a click.
- SGE (Search Generative Experience) = Google’s evolution. This refers to the integration of AI-generated answers and summaries directly into Google’s search results page (also known as AI Overviews). It shifts the user experience from a list of links to a direct answer.
- AEO (Answer Engine Optimization) = A broader mindset focused on the answer itself. It’s about optimizing content to provide direct answers on any platform that surfaces them—including AI chats, voice assistants, featured snippets, and “People Also Ask” boxes.
- GEO (Generative Engine Optimization) = The new strategic pillar. This is the specific practice of structuring your brand’s content, data and expertise to be understood, cited and recommended by generative AI models like ChatGPT, Gemini, and Perplexity. The goal is to become the source for the generated answer.
- AIO / LMO (AI Optimization / Large Model Optimization) = Umbrella terms for the same strategic challenge as GEO and AEO. They refer to the overall process of ensuring your brand’s information is legible, reliable, and preferred by artificial intelligence systems.
- EO (Engine Optimization) = Combines SEO with the strategic discipline of shaping how AI systems—such as ChatGPT, Gemini and Google AI Overviews—interpret, retrieve and reference your brand across the web.
A new frontier in search.
The shift from static queries to dynamic, intent-driven conversations is here. Answer engines powered by Large Language Models (LLMs) are now a primary touchpoint for consumers, delivering curated information that bypasses traditional organic results. This fundamentally changes the acquisition funnel:
- From Queries to Intent: AI doesn’t just match keywords. It understands the user intention behind a search, delivering contextual results that meet a user's true objective.From Answers to
- Conversations: Search is now an ongoing dialogue where users ask follow-up questions and expect context-aware responses, keeping your brand in the conversation longer.
- From Searching to Acting: AI is collapsing the user journey, helping consumers compare, decide, and even complete purchases directly within the search experience.
SEO is No Longer Enough: Integrated SEO & AEO Strategies are the New Essential to today's evolving competitive landscape.
While traditional SEO focuses on ranking web pages for search engine results, brands must now complement it with a broader EO strategy focused on making their information and expertise digestible and authoritative for AI models. One cannot succeed without the other in this new ecosystem.
The combined benefits of an EO Strategy:
- Capture high-intent traffic: Engage users who have already seen your brand validated and recommended by an AI.
- Build conversational relevance: Become a trusted source in AI-generated responses, establishing authority and credibility where critical decisions are made.
- Improve marketing efficiency: Drive sustainable, long-term growth and reduce dependency on the volatile costs of paid media.
Our approach: An end-to-end performance engine.
Our EO approach ensures your brand is prepared for the future of search. Our methodology is built on a continuous cycle of learning and adaptation.
Approach
What can we do for your brand?
Technical SEO & AI-readiness audits
We conduct deep-dive analyses of your site’s architecture, performance and structured data to build a rock-solid foundation for both search crawlers and AI models. We’ll also identify what content types need to be delivered on which first- and third-party domains.
AI visibility assessment
We conduct a deep dive into all AI search engines to see how your brand, products and services rank in comparison to your competitors on various topics.
Capability design & consultation
Support change management within your organization, working with leadership to build a cross-functional team dedicated to AEO, and design long-term roadmaps for AEO adoption and growth.
Intent-driven LLM ready content strategy & creation
We move beyond keywords to focus on user intent. Our teams create and optimize clear, authoritative content that answers questions, builds trust, and is easily ingested by LLMs.
Cross-platform authority building
An AI’s understanding of your brand isn’t limited to your website. We build your authority across the entire digital ecosystem to create a consistent and credible brand narrative.
