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Enigma X Series Product Films • A Timeless Blend of Past and Present

  • Client

    boAt

  • Solutions

    StudioAnimation

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Case Study

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A modern twist on the artisanal craft of watchmaking.

Tech accessory brand boAt’s unique blend of style, affordability and high-quality sound resonates strongly with Indian youth. So, when boAt prepared to launch the Enigma series of luxury smartwatches, they sought to combine the best of traditional analogue watches with the contemporary to create something refreshingly new. Drawing on the Renaissance, an era where the old was reinvented in light of the new, we aimed to mirror the revival of the analogue watch's charm in the form of a modern smartwatch through two compelling CGI animations.

 

Enigma X600

  • Hyper realistic animation of an overview of boAt_Enigma watches. In the background there is a blurry world of clouds and roman style columns.
  • Hyper realistic animation of a boAt_Enigma watch floating above the clouds.
  • Hyper realistic animation of a boAt_Enigma watch closeup from the side. Hyper realistic animation of a boAt_Enigma watch seen from the back on a light pink and purple gradient background.
  • Hyper realistic animation of a boAt_Enigma watch seen from the back on a light pink and purple gradient background.
  • Hyper realistic animation of a boAt_Enigma watch seen from the front on a light pink and purple gradient background. Hyper realistic animation of a boAt_Enigma watch closeup.
  • Two hyper realistic animation of a boAt_Enigma watch laying on a rock with clouds in the background.
  • Hyper realistic animation of a boAt_Enigma watch floating above the clouds. Hyper realistic animation of a boAt_Enigma watch floating above the clouds.
  • Hyper realistic animation of a boAt_Enigma watch clockwork detail with a tiny screw coming out of the side.
  • Hyper realistic animation of a boAt_Enigma watch seen from the back floating above the clouds. Hyper realistic animation of a boAt_Enigma watch clockwork.
  • Hyper realistic animation of a boAt_Enigma watch floating above the clouds. Hyper realistic animation of a boAt_Enigma watch seen from the side. The strap is visible.
  • Hyper realistic animation of a boAt_Enigma watch on a roman style column with clouds around it. Hyper realistic animation of a boAt_Enigma watch closeup.
  • Hyper realistic animation of a boAt_Enigma watch seen from above.

Storytelling inspired by ancient myths.

While we drew on the Renaissance for inspiration, we wanted to localize the idea and form a connection that was both culturally relevant and universally appealing. We achieved this be drawing parallels between the pantheon of gods in classical Roman and Indian cultures. From piercing the cloud cover to mirror the ambition of Icarus to evoking Mercury in a watch face’s mercurial sheen, gorgeous 3D renders encapsulate the spirit of each watch.

 

Enigma X500

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Case Study

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  • Hyper realistic animation of two boAt_Enigma watches placed on a roman style column.
  • Hyper realistic animation of a boAt_Enigma watch in a dark background with only the clockwork visible in the middle.
  • Hyper realistic animation of a boAt_Enigma watch closeup from the side. Hyper realistic animation of a boAt_Enigma watch seen from above on a coloured gradient with light brown to dark brown.
  • Hyper realistic animation of a boAt_Enigma watch closeup from the side.
  • Hyper realistic animation of a boAt_Enigma watch on a roman style column.
  • Hyper realistic animation of a boAt_Enigma watch
  • Hyper realistic animation of a boAt_Enigma watch closeup on a black background. Hyper realistic animation of a boAt_Enigma watch with only the outside edge of the clockwork placed on a roman style column.
  • Hyper realistic animation of a boAt_Enigma watch with only the outside edge of the clockwork.
  • Hyper realistic animation of a boAt_Enigma watch closeup of the edge of the clockwork.
  • Hyper realistic animation of a boAt_Enigma watch closeup.
  • Hyper realistic animation of a boAt_Enigma watch with a closeup of the strap.
  • Hyper realistic animation of a boAt_Enigma watch placed on a roman style column. Hyper realistic animation of a boAt_Enigma watch closeup.
  • Hyper realistic animation of a boAt_Enigma watch closeup.
  • Hyper realistic animation of a boAt_Enigma watch hanging from a bar.
  • Hyper realistic animation of a boAt_Enigma watch placed on a roman style column.

Directed by Media.Monks

Creative Director
Taranveer Singh

Executive Producer
Aarchish Jain

Creative Producer
Tanya Kakrania

CG Lead
Nikhil Barmase

CG Artists
Srajal Mandwal, Ritesh Rai, Marcus Dindin

FX Artist
Aditya Varadhi

3D Modelling
Deeksha Deo

Cheers! <3

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Choose your language

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The website has been translated to English with the help of Humans and AI

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