Moving

Data

•

An

Interactive

Installation

to

Find

the

Beauty

in

Data

Mundys is a business that manages motorway and airport infrastructure. Its network of services is vital for transportation across Europe and Latin America yet, due to the technical nature of its work, Mundys isn’t widely recognized by the public. Mundys wanted to change that—but describing its complex infrastructure projects to a general audience is a challenge. Thankfully, we came up with a simple solution: showcase Mundy’s impact through intuitive artworks of data visualizations that represent the world of the brand and the insights it derives.

To immerse everyday people in the impact of Mundys’ network, we built a dynamic, immersive installation at Leonardo Da Vinci Airport in Fuimicino called Moving Data. The exhibit took the form of a cavernous, tech-infused tunnel illuminated by the breadth of data gathered by Mundys’ services, presented in an interactive, engaging and digestible way. We organized these interactive data visualizations around four key themes: sustainability, mobility services, airports and highways, allowing visitors to explore the subjects that most interested them.

Recognizing that sustainability would resonate strongly with the international audience it aimed to reach, Mundys strategically focused on this theme. Through visualization, the installation translated technical and sustainability-related information into a comprehensible, appealing language for a general audience. We further made these insights relevant to airport visitors by including information on the environmental impact of various forms of travel (for example, vehicles on the road at any given moment) and even more granular data, like the number of coffees sold at the airport each day.

Visitors could further zero in on data most important to them through interactive elements. After a visitor selected a topic, the lighting, music, and colors on displays changed to show data linked to that specific theme. The chance to engage directly with data helped visitors build their own understanding of Mundys' services, including the cutting-edge technologies and responsible mobility practices the business used to overcome key sustainability challenges.

It’s easy for data to seem cold, emotionless and unexpressive. Yet hidden within the numbers lies beauty. Our approach to brand storytelling reinforced the notion that data could provide a memorable experience for a subject that, at first glance, may not have seemed too exciting. Furthermore, by translating technical data into intuitive and easily understandable information, the installation successfully educated and raised awareness about themes like environmental sustainability and mobility—and the role Mundys plays in achieving a more sustainable future.