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Google Doodle • An Animated Gift Watched by Billions

  • Client

    Google

  • Solutions

    StudioAnimation

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Case Study

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An expertly crafted birthday gift for the one who has it all.

Few creative canvases are as iconic as the Google Doodle, a near-daily alteration of the Google logo that honors holidays, events, achievements and people. So when Google wanted to celebrate its 20th birthday on its homepage, we were thrilled by the opportunity to flex our creative muscle with a monumental doodle: an animation in 20 wildly varying styles, inspired by top-ranking searches throughout Google’s history. Ranging from 2D animation to 3D animation and more, the celebratory doodle showcases our wide range of animation capabilities.

Storyboard

Overview with tiles of all the illustration created for this project

Process

  • Overview of the creation of twee characters for the animation. Two blue circles with in darker blue noses and hair pasted on the faces. Setting of a frame that will be animated. Two puppets sitting on a coach looking at a blue tv.
  • The final animation with the two characters wacthing at the tv. They chear for happy new year. And the search bar states the copy 'What will happen on Y2K?'
  • Black and white illustration of a moon with a face holding a mobile phone in it's hands. A box seen from above with all shapes. Different round balls in different colours and somethign that looks like arms.
  • Animation of a planet with a face holding a device in it's arms. In the backgroudn you see different planets in the back on a stick. With at the top the search bar saying: 'is pluto still a planet?'
  • Two frames with in the first frame a collage of a robot holding a microphone that's attached to a radio. In the second frame you see this built out in a clay form.
  • Animation of a robot who is singing in a microphone that is attached to a radio. There is a google search bar at the top that holds the lines: how does autotune work?
  • Two animations next to each other. The first one shows a black and white animation of a bowl with klittens in it. The other animation shows the same frame but animated in 2D and with colour.

Stills

  • Animation of a maya calendar. With at the top a Google search bar with the question: profecia maya 2021
  • Animation of two cartoon figures that look like dogs who fight with each other. they both wear helmets with the word 'gif' on the helmet. With at the top a Google search bar with the question: how do you pronounce "gif"?
  • Animation of a shape based character holding a selfie stick. With at the top a Google search bar with the question: what's a selfie?
  • Animation of a sandwich with an avocado on top and all little half tomato's on the side. With at the top a Google search bar with the question: how do you make avocado toast?
  • Animation of three frames with animals, the first one with a sheep, then a dog and last a baby panda bear. With at the top a Google search bar with the question: show me pictures of cute animals
Animation of earth with the Korean and Japanese flag pinned to uit. As well as clouds. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of a foot kicking a ball, the ball is flat. With at the top the search bar saying: 'what's the most popular sport in the world?'
Animation of two science people. In the background you a cell string. In the search bar is written: 'What's the human genome project?'
Animation of a frog in a pond. With at the top the search bar saying: 'is it leap year?'
Animation of two people dancing an Indian style dance. With at the top the search bar saying: 'how do you dance?'
A white background with on top in all languages the text 'Thank you Google' written.

Art Direction
Nico Piccirilli, Fran Marquez

Animation Direction
Nico Piccirilli, Fran Marquez

Associate Creative Director
Vincent Vercoutre

Art Team
Nico Piccirilli, Fran Marquez, Sergio Filho, Yan Jamacaru, Germán Di Ciccio, Juan Behrens, Lorenzo Milito

2D Animation
Declan Byrne, Nico Piccirilli, Sergio Filho, Germán Di Ciccio, Maxime Inden, Patrick Brem, Adriel Delgado, Tom Kamps, Floris van Raak, Michiel Schellekens, Oscar Sobrino

Stop Motion
Daniela Uribe (Blnd)

3D Animation
Oscar Sobrino, Martijn van den Broek, Adriel Delgado

Producers
Tara Conlin, Thymo van der Vlies

Global Head of Animation
Pierre Nelwan

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The website has been translated to English with the help of Humans and AI

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