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A Content Manager for a loyalty program develops, executes, and manages content strategies to enhance customer engagement and loyalty. This role involves creating engaging content, optimizing it for various channels, and analyzing its performance to drive customer acquisition, development, and retention. They work with cross-functional teams to align program features and marketing strategies, ensuring consistent messaging and brand identity. 

Responsibilities:

• Content Strategy & Planning:
  Develop and implement content strategies aligned with business goals and customer needs, focusing on building customer loyalty programs. 
• Content Creation & Management:
  Create, curate, and manage content for various channels, including website, blog, social media, and email marketing campaigns. 
• Content Optimization:
  Optimize content for SEO and other relevant channels to maximize visibility and reach. 
• Campaign Management:
  Develop and manage loyalty program campaigns, including content for promotions, announcements, and educational materials. 
• Performance Analysis:
  Analyze content performance metrics, identify areas for improvement, and adapt strategies accordingly. 
• Collaboration:
  Work closely with marketing, design, and other teams to ensure content aligns with overall brand messaging and marketing objectives. 
• Customer Engagement:
  Use content to drive customer engagement, fostering loyalty and positive brand perception. 
• Brand Consistency:
  Ensure all content adheres to brand guidelines and maintains a consistent brand voice across all platforms. 
• Data Analysis:
  Leverage data and analytics to understand customer behavior, personalize content, and optimize campaign performance. 

Key Skills:

• Content Creation: Strong writing, editing, and storytelling skills. 
• Content Management: Experience with content management systems (CMS) and content optimization techniques. 
• Digital Marketing: Understanding of SEO, social media marketing, email marketing, and other digital channels. 
• Data Analysis: Ability to analyze data, identify trends, and make data-driven decisions. 
• Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks. 
• Communication: Excellent written and verbal communication skills to collaborate effectively with teams and communicate with customers. 
• Analytical Thinking: Ability to analyze data, identify trends, and develop effective strategies. 
• CRM Knowledge: Familiarity with CRM systems and their role in loyalty program management. 
• Creative Thinking: Ability to develop innovative and engaging content ideas. 

#LI-Hybrid

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.