Report
Building Resilient Brands in the Age of Volatility
Master marketing amidst economic uncertainty.
Learn strategies for marketing leaders to drive growth and resilience in the face of volatility.
In an age of unprecedented economic volatility, marketers face significant challenges, including shrinking budgets, unpredictable consumer sentiment and the need to do more with less. Traditional approaches struggle as planning becomes harder and margins are threatened, putting brand investments at risk. This environment demands proactive strategies to navigate uncertainty and protect growth.
In this report, you will find a playbook for building resilient brands in today's turbulent economic landscape. Discover how to transition to outcome-focused marketing plans, applying technology and data to boost your effectiveness while maximizing efficiency. You will learn strategies to protect budgets, justify spend, build brand value beyond price, and navigate unpredictable shifts to achieve both immediate wins and lasting growth.
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During COVID and after, what we saw were commodity price increases passed on to the consumer. I don't think, this time, companies will be able to pass the price increases on, so it will be recessionary and it will be inflationary. That's the danger.
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