Report
Cannes Lions 2025: Agentic AI Takes Center Stage
Explore the pivotal shift from traditional agencies to AI-powered creativity and its tangible business impact.
The buzz on the Croisette this year wasn’t just about AI; it was about agentic AI and its proven business impact. Traditional creative models are being challenged as proactive, AI-powered agents demonstrate their ability to handle complex, end-to-end workflows. This seismic shift demands that brands understand how to leverage these new capabilities to stay ahead.
In this report, you'll discover several key trends and topics shaping this evolution, from AI as a practical collaborator augmenting human capabilities to the growing demand for creativity tied to measurable business outcomes. You’ll gain insights into how AI is moving from experimental to essential, delivering unprecedented speed and scale, and how authentic partnerships within the creator economy are driving cultural relevance and proving ROI.
