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Report

Labs Report 35: The Value of Generative AI in Ecommerce

lady standing in a room with a shopping cart, surrounded by light projections and spheres

Re-prompting ecommerce: unlocking new opportunities with generative AI.

As AI advances, ecommerce stands out as a significant area showing incredible potential. In our efforts to pioneer new methodologies and challenge conventional workflows, we’ve gained insight into several ways that generative AI is transforming ecommerce, leading to benefits for both brands and their customers.

Going AI-first with ecommerce lowers cost and unlocks new opportunities to re-invent the customer journey. Brands can make online shopping faster and easier for their customers using the technology, transforming the shopping journey into a personalized brand experience. Furthermore, assets made through AI-first pipelines perform better, can tell more contextual stories, and can be used outside of ecommerce in other channels.

In this report, you'll discover how generative AI is impacting ecommerce, along with key industry takeaways and statistics to support your own transition from manual workloads to ecommerce-oriented AI workflows.

You will learn how:

  • Generative AI unlocks scaled and versatile content production
  • Virtual try-on experiences enable hyper personalization
  • Virtual shopping assistants are transforming the ecommerce experience
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a lineup of 3 women with outfits interchanging via artificial intelligence

Ultra-high quality virtual try-on for any clothing and any person.

Featured in the report is Outfit Anyone, a project for academic research that aims to create a photorealistic and consistent Virtual Try-On experience using Diffusers Library. Find more information about the demos and how they can help you build customer loyalty in the report.

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