Download Our Fast and Easy Guide to Snackable AR Experiences

It’s easy to see that selfie lenses are one of the most accessible applications of AR available: they’re intuitive, provide instant gratification and load on almost any mobile device.

Still, some brands may find the tech too intimidating to support. Our new guide to designing and developing Facebook Camera Effects is written with these brands in mind, providing readers with everything they need to know about this popular use of AR, including key design insights, technical considerations and what to expect from the tech’s future iterations.

We understand apprehensions around building AR experiences; investing in any emerging tech can feel like a gamble, especially for smaller to mid-size organizations. But developing AR lenses means subscribing to a “less is more” philosophy: they require less budget, fewer assets and lower barrier of entry. This mix of benefits makes the medium uniquely accessible to brands of any size that want to dip their toes into a fast-moving, emerging field of tech. The result? Snackable, interactive experiences that prompt users to share their stories and forge deeper, more personal connections with their favorite brands in the process.

Learn why you should make your first Camera Effect—and how.