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Supply Chain Lab • Showcasing AI-Powered Supply Chains with CGI

  • Client

    IBM

  • Solutions

    AnimationStudio

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Case Study

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An inviting walk through a complex technology.

IBM came to us needing a concise, yet intriguing way to showcase their AI-driven software strategically designed to help clients grasp their supply chains. With that in mind, we crafted a captivating, 3D-animated video showcasing the ins and outs of IBM’s supply chain solutions. We created Charles, a charismatic narrator, who takes viewers on an engaging tour of the fictional IBM Supply Chain Lab—where he delves into key IBM features like data analysis, secure data sharing, advanced warnings on potential disruptions and more. Beginning with the synopsis and then progressing through the script, storyboard, and soundtrack, we nurtured this concept into a fully realized computer graphics animation.

Concept art

  • Overview of 9 concept animations showcase different frames of the video
  • Concept animation of an office structure. All in blue tints Concept animation of the hero figure standing and all types of icons of folders around him.

Character explorations

  • Animation of 4 different characters. All males with glasses with an office appearance

Character development

  • Concept animation of the hero figure surrounded by explorations of his shoes, facial expression and mouth.
  • Concept animation of the hero figure character development in different poses.
  • Illustration explorations of employees dressed in office clothing or work clothing.

Modelling, texturing and rigging

  • Animation of two IT Characters & assets details. A closeup of the hero character is situated on a blue background.
  • Animation of two female Characters & assets details. They are situated on a blue background. Animation of two male Characters & assets details. They are situated on a blue background.
  • Animation of two IT Characters & assets details. The hero character is situated on a blue background.
  • Animation of two IT Characters & assets details. They lay behind their desk that is situated on a blue background. Animation of three working Characters & assets details. They are placed on a blue background.
  • Animation of two IT Characters & assets details. A supply chain asset that is situated on a blue background.

Breakdown

Directed by Media.Monks

Creative Direction
Nicolas Piccirilli, Juan Behrens

Animation Lead
Nicolas Piccirilli

Art Direction
Nicolas Piccirilli, Fran Marquez

3D Animation
Aljen Hoekstra, Nicolas Piccirilli, Martijn van den Broek, Oscar Sobrino, Juan Behrens

Concept Art
Christo Silveira

Character Animation Lead
Nanda van Dijk

Materials/Textures
Aljen Hoekstra, Robin Poitevin

SFX
Anoesj Sadraee

Composer and Mix
Dave van Luttervelt

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The website has been translated to English with the help of Humans and AI

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