Rapid DV360 Enablement • Scaling DV360 Investment 13x Month-on-Month
Preventing a Campaign Bottleneck
KBR—a New Zealand-based agency—faced a scaling challenge across the ANZ market as they expanded their in-house media operations. Their newly acquired trading talent brought deep expertise from The Trade Desk ecosystem but lacked hands-on experience with Display & Video 360 (DV360), the platform underpinning KBR’s active campaigns. Without the internal capacity for extensive cross-training, the client risked stalling live activity and delaying planned growth in video and Programmatic Guaranteed (PG) investments. We designed a structured, hands-on DV360 enablement program that converted this existing programmatic foundation into rapid platform proficiency.
Tailored Enablement and Active QA
As a certified Google Marketing Platform partner, we ensured the curriculum was anchored in validated best practices. The team received dedicated deep dives on audience strategy alongside CM360 and DV360 best practices, ensuring clean campaign hygiene and rigorous reporting right out of the gate. Instead of standard corporate training material—which usually languishes unread in a shared drive—we anchored the curriculum in KBR’s immediate YouTube use cases. The team received dedicated deep dives on audience strategy alongside CM360 and DV360 best practices, ensuring clean campaign hygiene and rigorous reporting right out of the gate.
We implemented a live QA safety net to protect active media during this ramp-up period. We reviewed all campaign builds prior to launch, acting as an embedded second pair of eyes during the construction of new audiences and YouTube activations. This collaborative support extended into the technical setup of Programmatic Guaranteed deals. We guided the KBR team through consolidating video PGs into a unified campaign, applying DV360’s frequency capping features to optimize their media architecture.
Unlocking Immediate Investment Scale
The training engagement accelerated KBR's programmatic maturity and unlocked immediate growth. Within weeks, the internal team assumed full, independent ownership of campaign activity. This renewed confidence—alongside those newly activated video PG deals—triggered a massive surge in platform investment, with monthly DV360 spend scaling 13x. KBR now operates a highly capable in-house programmatic function prepared for continuous, confident scale.
