The digital market has reached a new level of demand. In a landscape where budgets are tighter and competition is fiercer, brands can no longer afford to make decisions based on guesswork. Today, maturity is measured by the ability to transform data into efficiency and real impact on revenue.

This is where CRO (conversion rate optimization) comes in—the practice of analyzing and adjusting every touchpoint of the customer journey to reduce waste and maximize sales. Today, the technique has evolved into a formal experimentation framework: a scientific method applied to business to test, learn, and scale what actually works.

This expertise earned our recognition from Convert as a leading global agency in the field. In a ranking that evaluated more than 230 companies, we were highlighted for our ability to transform testing into measurable results.

Results drive every optimization decision.

Convert, one of the most respected platforms in the industry, analyzed over 200 agencies worldwide to identify those leading the future of digital optimization. The criteria go beyond tools or test volume; they evaluate methodological maturity, results, and the ability to scale learning.

Our presence on this list reinforces a clear vision of CRO and experimentation: one focused on building systems capable of extracting maximum value from traffic, deepening the understanding of user behavior, and accelerating evidence-based business decisions.

We turn tests into growth.

For a long time, CRO was treated as a set of isolated actions—tactical tests, interface tweaks or incremental improvements. Today, the market understands that real optimization happens when experimentation is integrated into the brand’s growth strategy.

Mature companies use CRO to answer critical questions:

• Where are the biggest points of friction in the journey?
• What truly influences the purchasing decision?
• How can learning be scaled across channels, products, and markets?

As a result, experimentation becomes a continuous intelligence engine.

Building systems for success.

At Monks, we start from a simple principle: sustainable results come from well-designed systems. That is why our CRO and experimentation programs are structured to generate consistent impact, reusable learning and continuous evolution of the user experience.

Our approach is built on four fundamental pillars:

Data-driven diagnosis: We analyze behavior, performance, and friction throughout the entire user journey, combining quantitative and qualitative data. The focus is on understanding the user in real-time, identifying patterns, and prioritizing high-impact opportunities.

Business-connected hypotheses: Every experiment stems from a clear hypothesis directly linked to metrics that matter—such as conversion, average order value (AOV), retention, and revenue. Testing for the sake of testing generates no value; testing with strategic intent does.

Methodologically rigorous execution: Tests are planned, implemented, and analyzed using robust methodologies, ensuring statistical reliability, technical security, and a consistent user experience without risks of breakage or inconsistency.

Continuous and scalable learning: Insights are not confined to a single test or page. They fuel continuous improvement cycles, influence product decisions, UX, content, and media, helping to scale results over time.

Further partnership with Google drives scale.

This recognition also reflects the scale and maturity of our CRO and UX operations. We boast a robust global team of over 60 specialists dedicated to UX strategy and implementation, working on more than 50 projects. This allows for a massive exchange of experience, both in solving problems and bringing ideas that challenge conventional wisdom.

We also develop several projects in partnership with Google within the context of the Google News Initiative, focusing on usability and conversion optimization for publishers. From this collaboration, UXscore was born—a methodology created by us and validated by the Google team to evaluate and evolve user experience in a structured way, connecting UX directly to performance and conversion.

Make experimentation your brand mindset.

More than a discipline, CRO is a mindset. We work to ensure experimentation is integrated into a brand's culture—guiding decisions, reducing risks, and accelerating growth based on real data, not assumptions.

Being recognized by Convert as one of the top global agencies in this capability reinforces our commitment: transforming complexity into clarity, data into action, and testing into growth.

Consumer buying habits have significantly shifted to digital over recent months. Ecommerce giant Amazon, achieved record growth in Q1 2020, seeing its largest increase ever in revenue for its online stores, with 24.3% growth in online store revenue alone. Now is the time for brands to change their consumer approach by building digital marketplace strategies that recognize and meet consumer needs across the entire customer decision journey, not just when they visit a marketplace to make a purchase.

One need only look at the rise in online grocery shopping to understand the increasing importance of ecommerce today: online grocery penetration is expected to meet (or exceed) 10% in the US, beating previous industry forecasts. While buying a mattress online may have felt strange and novel five years ago, today’s consumers don’t bat an eye by turning to digital marketplaces to discover, research and ultimately purchase products of all types.

Digital Marketplaces Double as Important Media Channels

This shift in user behavior has elevated the role online marketplaces as media channels that are important to telling the brand story to shoppers. “By serving ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins,” writes Forrester VP, Principal Analyst Sucharita Kodali in the Forrester report, “Retailers: You’re The Next Media Moguls.”

One reason why advertising is so effective on these channels is because consumers are already in the shopping mindset when visiting a digital marketplace. “Mercado Libre has millions of users and visits each day, among different advertising formats,” says Pablo Tajer, Creative Director at MediaMonks Buenos Aires, discussing the most popular ecommerce giants in LatAm. “People that see these ads are already in shopping mode, which makes it much more powerful than seeing it on another channel where you’re not thinking about buying anything.” By connecting technology and creative, brands can lend greater value to an audience that is more receptive to learning about products and their features.

Identify Brand Opportunities Across the Full Digital Retail Ecosystem

Tajer leads our newly announced BrandLab partnership with Mercado Libre Publicidad. BrandLab serves as a team that highlights advertising opportunities for the biggest brands on the platform. Previously, Tajer fulfilled a similar role within Facebook’s Creative Shop. After receiving a brief from a brand, the BrandLab team helps build bespoke creative ideas that fit Mercado Libre’s formats and ecosystem, fulfilling a real need for brands that strive to differentiate and stand out in the user experience.

“The cool part is that we have an opportunity to create an idea that goes throughout the whole customer journey across Mercado Libre’s ecosystem,” says Tajer. “It can start with the branding on a product description page, then move to the payment step with the platform’s digital wallet (MercadoPago), and finally when you get the product itself through Mercado Libre’s shipping service.”

In this respect, to succeed in digital marketplaces brands must look beyond simply converting at a point of sale. Global ecommerce giants like Amazon in the US, Mercado Libre in LatAm or Alibaba in China are more than just marketplaces; they provide total ecosystems that include digital payment systems and delivery logistics networks. By managing each step of the customer journey—from awareness to purchase or even receiving the package itself—these ecommerce platforms offer several opportunities for brands to engage with their customers.

Inject the Brand Story into Your Ecommerce Efforts

The opportunity to embrace the total brand experience on ecommerce highlights a common misstep for brands selling and advertising on online marketplaces: the brand story is often missing from the equation. “It’s a platform that people view as purely performance based,” says Tajer. “It’s not just about performance, but also branding. Between searching for products and comparing which is better than another, there’s a lot more happening on an ecommerce platform than just clicking ‘buy.’”

For many consumers, a digital marketplaces is often the first place they visit for product searches. As important spaces for product discovery, it’s important that marketers don’t assume consumers are visiting with a specific product already in mid—or are even aware of the brand before seeing its product listed. This highlights a need for brands to view ecommerce as an important space to build brand love and awareness through impactful creative storytelling. “We want to be a lighthouse that shows brands and their partners the way.” says Tajer, “Together, we can grow stronger, platform-specific campaigns that drive consumer value.”

Support your audiences across the creative experience journey.