Sephora approached us with a mission to address the pressing issue of violence against women through a purpose-driven social campaign. Our goal was to challenge cultural biases that fuel victim blaming, showing the collective responsibility of this phenomenon and the total innocence of victims of violence, and also highlight Sephora's steadfast support for women's freedom and self-expression. Launched on International Day for the Elimination of Violence Against Women, our campaign, titled “mAI colpevoli,” was born. Translating to “never guilty,” the campaign is meant to challenge the status quo by exposing how common victim blaming is.

We produced various media formats and edits for both the teaser phase and the maintenance phases of the campaign. Each film recounts distinct and typical episodes of violence: at home, in the workplace and in a bar setting. To authentically portray the harsh realities of the daily abuse that women endure, we began by gathering reliable data from the internet as well as analytics using artificial intelligence. We relied on ChatGPT to create three scripted monologues, realizing that the AI ends up blaming itself—underscoring the pervasive victim blaming that has become the default response to one’s story of gender-based violence. Because AI learns through imitation, this intentional exposure of artificial intelligence and its outputs, shaped by online user data, aims to encourage the audience to reflect on the impact of their online and in-person behaviors.

Together with Sephora, our goal was not only to show support for women but also to ignite transformative change by prompting viewers to rethink their immediate response to accounts of gender-based violence. Through the use of artificial intelligence, we aim to provide unequivocal support to victims who were, without a doubt, "never guilty," despite societal conditioning suggesting otherwise.

In today’s business environment, creativity requires a vast system of support in order to truly succeed. Building a content structure that blends creativity with data, systems, tooling and tech helps not only with content creation, but also transcreation and achieving the cultural nuance required for relevant, award-winning creativity. Our model augments the creative process by including strategic business partners to ensure the most effective plan, centers of excellence housing top talent, and production hubs across the world to get it all done. This model delivers 20-30% cost savings—without sacrificing quality or scale.

The fundamental principles of storytelling and production may remain the same, but the tools we use to tell these stories are changing by the week. AI is at the core of how our team functions, from the use of camera sensors to AI-powered storyboard creation, to implementing and optimizing custom AI workflows that ensure a seamless production and tracking process. And by orchestrating workflows across data, CRM, DAM and media, we can drive up conversion and ROI through our storytelling.

Our Studio team leads with a craft and creative mindset, all while removing manual workflows and replacing them with AI. This way, we’re changing the commercial model to focus on output and outcomes instead of people and time—and telling incredible stories in the process.

Grassroots organization Justdiggit believes in the power of nature to cool down the planet and works to regreen degraded land in Africa to positively affect our world’s climate. As part of Justdiggit’s “Stream to Regreen” initiative, proceeds from participating artists’ tracks streamed across a number of platforms—including Spotify, YouTube and XITE—are donated to the regreening effort.

So when internationally acclaimed record producer, musician and songwriter Don Diablo and Ty Dolla $ign wanted to inspire and empower people all over the world to fight global warming, they released the “Too Much To Ask” video in support of Justdiggit’s mission. And that’s why, in partnership with Havas Group, we worked behind the scenes to make the coolest music video possible—using the most innovative VFX techniques on the planet.

Our goal was to extend the world we know into the not-so-distant future, to create a true-to-life vision of what our land and our world would look like if we don’t take care to regreen our planet. To elicit a deep connection with our audience, we sought to convey the emotions of our protagonist through the use of lighting and colors. VFX is how we brought that vision to life. We reached into our arsenal of production capabilities: rotoscoping shots by hand, inserting sky replacements and adding depth with shadows. For fully CGI shots, we sculpted digital landscapes from scratch to fit seamlessly into the video's futuristic aesthetic.

Through rigorous compositing and color grading, the music video looks just as good as it sounds—dazzling EDM fans and helping to cool down the planet in the process. Released in June 2021, Don Diablo & Ty Dolla $ign’s “Too Much To Ask” video accumulated over seven million streams in just a few short months, resulting in 280,000 square meters of restored land—and counting.

Epic Games invited us to create an immersive animation for their Unreal Build livestream. Titled The Thread, the film was made entirely in Unreal Engine. Ordinarily used as a video game development tool, we set out to showcase the engine’s cinematic qualities by taking Epic’s audience of developers through a variety of scenes—demonstrating the possibilities Unreal Engine’s technology can achieve–all in real time.

Billed at halftime during Epic’s livestream event, we knew in order to hold viewers’ attention, we needed to show up with an immersive experience that expertly illustrated concepts touched on throughout the show. Led by a neon-lit thread, the audience was launched into a cinematic sequence of all the live possibilities Unreal Engine can enhance, such as: science visualization, music concerts, automotive races, or even sports.

Pushing Unreal Engine’s boundaries even further, we also integrated the Niagara particle system to create and adjust visual effects in-engine and without the assistance of a programmer. While traditional entertainment production uses additional 3D software for particle effects, our film proves entire broadcast segments can be made exclusively in Unreal Engine—down to the last pixel.

By rendering expertly crafted scenes, we reinvented the typical title sequence and brought imagination into tangible reality, connecting with Epic’s global audiences on an emotional level. With real-time technology, we proved the endless possibilities that Unreal Engine offers in blending reality and entertainment together.

Every year, Burberry’s monogram campaign marks the start of the upcoming season and sets the mood for the new TB Summer Monogram collection. In 2021, we honored the brand’s key pillars, nature and modernity, by transforming the timeless symbol into a stylish piece of land art on the Welsh shoreline—made exclusively with elements that were already part of the beach.

Inspired by the brand’s long-lasting history of exploration, we also took the campaign to a remote mountain reserve, where a series of 300 drones choreographed to create the iconic motif in the Colorado sky. And the reach was not limited to these secluded locations—for the first time in Burberry’s history, the monogram was displayed in their flagship stores around the world for everyone to see. Weaving nature and technology, we paid homage to Burberry’s heritage while setting the stage for the new era.