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The S4 Fellowship Program: Empowering the Next Generation of Industry Leaders

The S4 Fellowship Program: Empowering the Next Generation of Industry Leaders

DE&I DE&I, Monks news 3 min read
Profile picture for user S4 Fellows

Written by
S4 Fellowship Team

S4 Fellowship Logo

In the world of advertising, diversity in leadership and creative innovation is essential for shaping the experiences and narratives that resonate across society. However, this diversity has often been lacking, particularly in the voices driving groundbreaking campaigns and initiatives. To address this, we introduced the S4 Fellowship Program—a two-year immersive experience aimed at enhancing representation within the industry.

Who We Welcome

Our program has its roots in recruiting exceptional graduates from Historically Black Colleges and Universities (HBCUs). While we maintain a strong commitment to HBCU graduates, we are thrilled to expand our reach to include graduates from other Minority-Serving Institutions (MSIs). We are committed to providing opportunities for early-career professionals looking to grow their expertise and develop the skills needed to thrive in advertising and marketing.

The Fellowship Experience

The S4 Fellowship Program is an immersive journey that accelerates professional growth through hands-on experience and mentorship. Fellows rotate across various teams, gaining exposure to different areas of marketing, creative, and technology services. They collaborate on major projects, work closely with industry professionals, and receive structured training to build a strong foundation for their careers. This approach ensures that each Fellow gains a comprehensive understanding of the business and its evolving landscape.

What it Means to Be a Fellow

Being a Fellow is similar to an apprenticeship—an opportunity for recent graduates and early-career professionals to gain full-time, entry-level experience while engaging in a structured development program. Fellows take on meaningful work across critical projects, client initiatives, campaigns, and productions, ensuring that their experience is dynamic, comprehensive, and impactful. While every Fellow’s journey is unique, the program is designed to provide a deep understanding of the evolving industry landscape.

Our Mission

The S4 Fellowship Program is committed to developing highly skilled, ambitious professionals who are ready to take on leadership roles in the industry. With a strong focus on innovation, problem-solving, and career development, the program offers extensive training, hands-on learning, and mentorship to set Fellows up for long-term success. Whether they continue their careers within our company or explore new opportunities, Fellows leave the program with the expertise and confidence to make a lasting impact in the field.

S4 fellowship logo with gif

Exploring the Digital Advertising and Marketing Landscape

Throughout the program, Fellows will gain hands-on experience in key areas of digital advertising and marketing, developing a strong understanding of industry trends and brand strategies. The program is structured around four six-month rotations, allowing Fellows to work across various departments within marketing and technology services. These rotations are designed to align with business needs while providing exposure to different aspects of the industry.

Comprehensive Industry Experience

Monks offers a full range of marketing and technology services across eight core capabilities. The Fellowship program is designed to provide early-career professionals with the tools, mentorship, and opportunities needed to build a strong foundation in the industry. By working alongside experienced professionals, Fellows will gain valuable insights and practical skills that prepare them for long-term success in the field.

A Culture of Growth and Development

As Monks continues to evolve, so do our Fellows. The S4 Fellowship Program creates an environment where participants can grow, learn, and contribute meaningfully to the company’s success. Every rotation is thoughtfully structured to provide real-world experience and professional development opportunities. Fellows will collaborate with industry experts, take on impactful projects, and develop the skills needed to navigate the ever-changing advertising and marketing landscape.

Building the Future of Advertising

The goal of the program is to equip Fellows with the experience and knowledge to become future leaders in advertising and marketing. By working on innovative projects and engaging in continuous learning, Fellows will leave the program prepared to make meaningful contributions to the industry. Whether continuing their careers at Monks or pursuing new opportunities, they will be well-equipped to drive success and innovation in the field.

Stay Connected and Informed

To stay informed and never miss a beat, be sure to follow our company’s social media pages, where we’ll be sharing the latest updates and important information. If you have any questions or are interested in receiving updates about the S4 Fellowship Program in the future, please don’t hesitate to reach out to us at Fellowship@mediamonks.com!

Note: Duration of the fellowship may be subject to change at Monks' sole discretion, and is not a guaranteed term of employment.

Learn about S4 Fellowship, its goal to cultivate exceptionally talented and ambitious early-career professionals, and how you can apply. S4 Capital S4 fellowship HBCUs immersive learning Monks news DE&I

Elevating Education with Edtech

Elevating Education with Edtech

5 min read
Profile picture for user Geert Eichhorn

Written by
Geert Eichhorn
Innovation Director at MediaMonks

Elevating Education with Edtech

Granted, it’s been a while since I’ve been at the student’s end of a classroom, but I’d like to think I haven’t totally lost touch with my childhood education. And as much as I enjoyed being in school, my fondest memories—prior to discovering the internet—are probably those that were most hands-on.

Field trips and practical lessons gave me the chance to learn on my own terms. Rather than learning through the filter of others, these outings allowed me to create my own educational narrative and learn through first-hand experience—escaping the usual set up where you sat staring at a teacher as they talked at you from the front of the room.

However, since my earlier expeditions to the local science museum or treatment plant—yes, my school was very progressive—educational technology (edtech) has changed the game considerably. Smartboards (digital whiteboards), laptops, and smartphones have made their way into the classroom and the curriculum. And as with anything concerning children, this influx of technology in the classroom adds fuel to the fire of the helpful vs. harmful debate.

IntotheWild

The "Into the Wild" mixed reality experience at ArtScience Museum in Singapore brings the rainforest to life within the museum walls.

We have to deal with the fact that progress is inevitable. My parents for one, missed out on most of the digital revolution, leaving them oblivious to a lot of its benefits. Who would have expected that with just a smartphone and a selfie-stick, you can discover parts of life on earth that are otherwise invisible or out of reach? That’s the innovation that Google Expeditions, an educational tool launched in 2017, offers by showcasing the promising ways in which AR and VR can turn your average lesson into an extraordinary expedition.

While we might not be able to avoid progress, we can influence it by deciding how to expose future generations to innovative tech. What better place to start than by using innovative tech to take children to places beyond their wildest imagination—creating experiences that even field trips can’t match?

Back to the Chalkboard

I’ve never met anyone who learned to play football just by reading about Cruijff’s biggest feats alone or could ride a bicycle after watching Peter Sagan pull-off a winning sprint. If we want to develop certain skills and learn valuable lessons, we have to live them. And even though offline teaching increasingly revolves around exploration, there’s still a gap between many areas of applied learning and everyday practice.

Why not close the gap by using technological advancements to our advantage? By giving children access to experiences that are quite literally out of this world, we can further encourage the development of real-world skills—without having to leave the classroom. 

Others are taking note of this potential; investments dollars have risen in edtech over the years, with over $1.45 billion raised by US edtech startups in 2018—beating the $1.2 billion raised the year before. But that money is also going into fewer and fewer companies, demonstrating a need for edtech tools and startups to stand out with unique experiences and demonstrable educational results.

Monk Thoughts There’s still a gap between many areas of applied learning and everyday practice.
Portrait of Geert Eichhorn

As this increasingly competitive environment matures, the winning edtech startups are those that provide differentiated experiences. They won’t use tech for tech’s sake, but will find the best medium for the message and iterate upon it. Sitting for hours on end scrolling through our feeds is not something you want to actively encourage, but exploring a virtual visualization of a DNA string is.

Designing these experiences requires educators to build an appetite to try new things and innovate—essentially, they must become students themselves, seeking out ways to innovate. A publisher can translate their book into a CD or internet portal, which might offer some interactivity and exploration, but that does little to make the lesson significantly more engaging or meaningful to a student. Instead, edtech requires an entirely new mentality around learning.

The Next Frontier  

It’s not just earthly life that’s suddenly at our fingertips thanks to new technical interfaces. VR offers the first real means of making “space travel” possible for everyone. The SPACEBUZZ project is something particularly close to my heart. TLDR: a real-life rocket pulls up to schools, virtually launching students into orbit.

While working on SPACEBUZZ, I got to see first-hand how an interactive VR experience can leave a lasting impression on developing minds and encourage curiosity. Guided by real-life astronaut André Kuipers (who helped develop a fact-based script and serves as Mission Commander in the experience), kids get to gear up and produce in a 15-minute space flight.

remkodewaal-spacebuzz-094

At Spacebuzz, students enter a spacecraft and strap in...

Still VR Film 01

...and embark on an epic journey in space through VR.

What really makes a difference is giving children the hands-on experience to learn. While children who watched just the VR flyover film were impressed by the view of earth from space, the students who experienced the onboarding mission first got into the mindset to better investigate and understand what they were seeing from the stellar view—like the visible effects of deforestation, air pollution and more. Similarly, the Lockheed Martin initiative, Field Trip to Mars, shows just how much influence a positive application of technology can have on the appetite for learning, bolstering a positive perception of digital experiences.

By embedding practical technology in the everyday lives of the next generation, in the right setting, we’ll not only see a continuation of positive technological experiences but also provide access to a broader educational experience. In addition to giving children a new perspective on the world around them, these digital experiences could inspire deep engagement with their passions across a variety of subjects, helping cultivate the next generation of scientists, teachers, astronauts, manufacturers and more. We could tailor parts of these experiences to speak to individual needs, because who knew that according to one study girls learn better from a virtual teacher while boys prefer tutoring from a drone?

The above gets at the heart of what makes edtech such a powerful tool: teach students in a scalable way that’s personalized to their individual learning styles. In a Medium post that serves as a primer to the different styles of personalized learning, the Office of Educational Technology within the US Department of Education defines personalized learning as “instruction in which the pace of learning and the instructional approach are optimized for the needs of each learner.” The key thing is that “learning activities are made available that are meaningful and relevant to learners, driven by their interests and often self-initiated,” and edtech offers an excellent opportunity to prompt that sense of exploration in students.

Monk Thoughts We’ll not only see a continuation of positive technological experiences, but provide access to a broader educational experience.
Portrait of Geert Eichhorn

With this potential for individual enrichment, edtech doesn’t have to be limited to education throughout the formative years. Imagine what we could do if we applied the same theory throughout the entire educational infrastructure? In supporting lifelong learning, edtech could play a key role in training across disciplines, including fields in which the stakes are high, like in the medical industry, combat training or of course: space travel.

From digital experiences that inspire to the possibility of personalized courses and expert guidance based on personal data, edtech can set students up for a lifetime of learning, helping them discover and apply their passions to benefit society as a whole.

I might not be in formal education anymore, but I’m definitely still learning—and look forward to continue paying that experience forward to help tech users of any age better explore and relate to the world around them.

Edtech is a fast-growing industry that offers new ways to engage students through meaningful, hands-on experiences with emerging technology. Elevating Education with Edtech With meaningful use of tech, kids go over the moon about learning.
edtech educational technology immersive learning emerging technology edtech industry spacebuzz vr virtual reality

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The website has been translated to English with the help of Humans and AI

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