Inside the New Guild reshaping craft and self-expression.

Web3 is further spawning novel, ownable ways for self-expression—and the realm of fashion and luxury are paying attention. The British Fashion Council have introduced a Metaverse Design category and Decentraland launched the first-ever Metaverse Fashion Week. With coveted “verified” checkmarks, exclusive profile pics and more, what drives the desire to own or flex certain visual markers online? Do these new cues count as “fashion?” How much of it is just the emperor’s new clothes? Built on insights from some of the biggest names in both traditional and virtual fashion and luxury, this bulletin seeks to answer these questions and more by examining how fashion and luxury brands are experimenting in Web3, as well as the new generation of makers who are helping them.

Immerse yourself in the new customer journey.

With its quick rise in the cultural consciousness, Web3 has inspired creators, marketers and everyday people to envision a transformed internet characterized by decentralization, ownership, native payments and the blockchain. But Web3 is more than a new tech infrastructure: it’s a foundational shift in the ways people organize and engage with each other. In this bulletin, we peek into the future of the customer journey—and how the role of the customer is changing through a shift away from pure consumption and toward participation and shared ownership.

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