Increasingly, social networks are the places where people live their lives and build community. As these behaviors accelerate audience fragmentation, social media has become a key priority in CMOs’ marketing plans to drive growth. We build social-first brands through the power of cultural influence, all driven by social signals, dynamics and conversions.

We offer a range of strategies to anchor our clients’ businesses on social. By deciphering signals, crafting social dynamics and enabling conversion between communities and brands, we help brands achieve competitive advantages and superior performance.

As a premier influencer marketing agency, Monks builds social brands through five key practice areas: Creator & Influencer Community AOR, Influencer & Creator Campaigns, Creator UGC Content-at-scale, Affiliate Marketing, and Live Experiences. We harness the power of the creator economy and influencer marketing to blend social insights, culture, media, experiences, creators, and commerce, driving brand growth. As a global leader, we provide the strategic support and efficiencies brands need to thrive, focusing on influence at scale within a rapidly changing social landscape. From strategic planning to creative execution and talent management, we guide clients through the dynamic creator industry to achieve impactful business outcomes.

How do you find and vet the right influencers for a brand campaign?

As an experienced influencer marketing agency, we find and vet the right influencers by matching your strategic casting brief with a rigorous, multi-step screening process. Brand managers can feel confident knowing we evaluate candidates for channel quality, authenticity, and diverse representation while strictly filtering out hostility, clickbait, and community violators. This deep search ensures every creator we present perfectly aligns with your brand's voice and values.

How much does influencer marketing cost, and how are creator rates determined?

Influencer marketing costs vary widely based on the creator's follower tier, ranging from nano-influencers to hero celebrities. Marketing leaders rely on our team to negotiate rates based on the project's creative needs, usage rights, and the specific type of creator—whether they are an agency expert, an external producer, or a traditional influencer. We manage the entire out-of-pocket budget to ensure you get the most efficient impact for your spend.

How do you measure the success and ROI of an influencer marketing campaign?

We measure campaign success and ROI by capturing real-time metrics and engagement data through industry-leading platforms like Captiv8. Once a campaign concludes, we provide social media directors with an in-depth post-mortem report and presentation. This connects content performance directly to your core KPIs, offering actionable insights for both upper and lower funnel objectives.

What is the difference between creator UGC (User-Generated Content) and traditional influencer campaigns?

The main difference is that creator UGC provides always-on content primarily for brand channels and paid media, whereas traditional campaigns leverage an influencer's established audience on their own channels. Growth marketers love our UGC approach because it delivers hyper-personalized, testimonial-style content at scale across unlimited consumer segments. Conversely, traditional influencer campaigns are used to build cultural touchpoints and tap into a creator's unique relationship with their followers. 

How do you ensure brand safety and FTC compliance in influencer partnerships?

We ensure brand safety and compliance by managing all legal contracts, licensing, and mandatory FTC disclosures entirely in-house. For marketing executives, our dedicated influencer management team enforces a strict vetting tracker and Captiv8 checks before any partnership begins. We guarantee that no unapproved content goes live, keeping your brand protected at every step of the campaign.

Partner with an influencer marketing agency trusted by industry giants like Google, TikTok, and L’Oréal. At Monks, we set trends—not follow them. Let us transform your brand by building vibrant communities of advocates and delivering measurable business success.  

Families come in all shapes and sizes. And they deserve to be treated equally. So Johnson & Johnson wanted to start a conversation around LGBTQIA+ rights and the key role that the nonprofit organization Family Equality plays in driving positive change in society.



By partnering with Monks, Johnson & Johnson was not only able to build advocates for positive social change, but for their brands as well. Through the #CareWithPride campaign, we helped them build an influencer network that authentically represented and connected with audiences to drive donations and awareness toward Family Equality, whose mission is to advance the legal and lived equality of LGBTQIA+ families.

To support this important cause, we asked a group of 42 outspoken and engaging influencers—individuals and families handpicked for their connection with the target audience—to add a little more color to the world. By participating in two #CareWithPride campaigns throughout the second half of 2020, these creators shared inspiring stories about what family means to them and what they take pride in, exciting audiences to support this important initiative and helping change hearts and minds.

To spark the conversation and celebrate the cause even more, we painted social media with a branded filter for Instagram Stories, and brought all of the influencers together in a short video that was shared by each of our superstar creators after being released on the company’s own channels.



By leveraging meaningful times of year like Pride Month and National Coming Out Day in the US, we helped Johnson & Johnson feed the feeds with support and creative expression from across the community—and put the advancement of legal and lived equality for LGBTQIA+ families front and center. The #CareWithPride hashtag made it easy for people to share the message with a broader audience to keep the initiative top of mind while allowing users to connect with brands they already trust and love.

Everyone has the right to form and sustain loving families and live in communities that recognize, respect, protect and value them. The #CareWithPride campaign—supported by an enthusiastic influencer network handpicked by Monks—helped Johnson & Johnson not only drive awareness for the need to advance legal and lived equality of LGBTQIA+ families but also generate much-needed funding to further the cause.