Winning the Shift to a 360 Video Approach

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Winning the Shift to a 360 Video Approach

Media Media, Video (TV/CTV) 1 min read

Marketers are faced with navigating the complexities of today's fragmented video ecosystem and challenged with making crucial advertising budget shifts from linear TV to streaming.

In this conversation, recorded live at Cannes Lions, Bryan Sherman, Global EVP of Monks, and Jeff Cohen, Tech Evangelist at Amazon Ads, unpack how advertisers can master this new landscape.

Discover how Amazon DSP has evolved into a full-funnel video consolidation platform. Learn how marketers of all sizes—from enterprise to mid-market—are leveraging the partnership between Monks and Amazon Ads to access a powerful combination of inventory, including:

Exclusive Amazon Properties: Prime Video, Twitch, Freevee and a growing slate of global live sports.
Premium Third-Party Supply: Consolidated access to top-tier streaming services like Disney+, Hulu and Roku.

The conversation goes beyond inventory, exploring the crucial role of measurement in proving the value of upper-funnel video investment. Learn how tools like Amazon Marketing Cloud (AMC) enable brands to connect video campaigns to real business outcomes, measure incrementality and justify shifting budgets toward new customer acquisition.

Listen in for actionable strategies to unlock valuable audiences at scale and ensure your video advertising resonates in the modern media landscape.

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Unlock your OTT and CTV advertising strategy with insights from Monks and Amazon Ads. Learn how to leverage the Amazon DSP to solve for media fragmentation, consolidate premium video inventory like Prime Video and live sports, and use advanced measurement to connect upper-funnel campaigns to real business growth. amazon ads ctv full-funnel media Media Video (TV/CTV)

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Programmatic Advertising

Drive incremental growth with comprehensive programmatic expertise.

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Award-winning programmatic experts help you take control of your media and invest with confidence.

Programmatic media efficiency and effectiveness is harder than ever to get right. In the privacy era of advertising, you need a partner proven to navigate the complex programmatic landscape while holding media accountable to your growth goals—at every point in the funnel. We're the key programmatic partner to the world’s most innovative brands, helping them achieve incremental growth by guiding cross-platform strategy, streamlining operations, enabling personalization, and constantly experimenting.

Awards from AdExchanger, Campaign, and more

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Activate all forms of programmatic media

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Online Display and Video

Reach your audience wherever they spend time online with efficiency and effectiveness.
ConnectedTV and OTT

Connect with cord-cutters using high-impact, non-skippable placements.
Digital Out-of-Home (DOOH)

Target high-traffic areas in key markets to stand out with your target audience.
Podcasts & Streaming Audio

Join your audience on the go through programmatic and direct audio ad buys.
Native & Content Syndication

Use content to engage and educate your target audience.
Account-Based Marketing (ABM)

Engage your target accounts to generate pipeline and close new revenue.
Dynamic Creative Optimization (DCO)

Personalize the user experience to your audience’s browsing behavior.
Private Marketplace Deals (PMPs)

Get access to high-quality inventory for control and transparency.
Direct Buys & High-Impact Takeovers

Make a memorable splash on the sites your audience frequents most.

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Monks Secures 5th Consecutive ‘Programmatic Power Player’ Recognition

By Liz DeAngelis 3 min read

Flexible engagement models to fit any brand.

We know that no two programmatic programs are alike. We offer a range of support models to adapt to your internal resources, your technology needs, and your growth goals. You'll benefit from advantageous licensing rates, hands-on support, and flexible engagement terms so you can be empowered to own your data and optimize your business.

End-to-End Programmatic Management

Our platform experts will drive your programmatic strategy, operations, and optimization across the leading DSPs, search management platforms, and social channels. Our data-driven planning and activation approach integrates audience research, creative, personalization, and measurement to maximize growth.
Programmatic In-Housing

Our bespoke advisory engagement model helps brands take complete control of their media programs and by bringing all planning and buying in-house. We consult to help brands streamline operations, consolidate vendors, maximize your tech stack, and seamlessly take over media management at scale.
Media Platforms and Technology Licensing

Our platform experts will help set you up on the leading biddable media platforms at advantageous rates. You’ll have access to a flexible array of support services to fit your needs and will be able to tap into our best practice advisory and robust training resources.

In partnership with

Sprint

Monks’ deep programmatic expertise and advisory capabilities made them an easy choice. They’ve helped us gain the control, insights and flexibility to be able to better meet the needs of our customers and our business as a whole.

Rob Roy

General Manager, Channel Partners

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Wide platform expertise, backed by partners you trust.

We partner with high-growth brands in every vertical—from retail to financial services, consumer tech to B2B SaaS—to build a strong digital media foundation on the right tech stack. Our teams are experts in all leading DSPs, including Display & Video 360, Amazon DSP, The Trade Desk, Verizon Media, Xandr, and more. We will guide your ad operations and platform selections based on your business’s needs.

DSPs and technology partners such as TheTradeDesk, Amazon Ads, and DV360

In partnership with

TheTradeDesk

From our partners Throughout our partnership, Monks has been a beacon of transparency, adeptly navigating complexities with an open and honest approach for key brand clients. Our strategic alignment allows them to combine their best in class trading and custom solution engineering powered by The Trade Desk to deliver the best results on behalf of their clients.

Matt Fogarty

General Manager, Channel Partners

Precision. Agility. Accountability.

Programmatic isn’t a channel, it’s a bridge for all forms of digital media. Our programmatic experts maximize efficiency by finding and engaging your audience where they live, optimizing frequency across touchpoints while eliminating redundancy and siloes. Our process starts with detailed research into your audience’s online behaviors, then weaves in AI for dynamic personalization and optimization. We make the most of every dollar invested with advanced measurement methodologies. No blind awareness buys or over-reliance on cookie-based attribution here; we’ll help you understand incrementality, time to impact, and profitability of your campaigns and guide your investments accordingly. Efficiently reach the users who matter most to your business, without waste.