Choose your language

Choose your language

The website has been translated to English with the help of Humans and AI

Dismiss

Introducing Scrap the Manual, a Labs.Monks Podcast

Introducing Scrap the Manual, a Labs.Monks Podcast

4 min read
Profile picture for user Angelica Ortiz

Written by
Angelica Ortiz
Creative Technologist

Scrap the Manual podcast logo

Technology is an exciting field, but it has its challenges too. For the everyday marketer, creator, or developer, it can often be confusing or tough to keep up with—not to mention filled with buzzwords aplenty that leave people wondering, “So, what now?” That’s why Rushali Paratey and I decided to launch Scrap the Manual: a podcast where we prompt “aha” moments through discussions of technology, creativity, experimentation (and sometimes a dash of affable confusion) to explore how each comes together to address business and cultural challenges.

Rushali and I are both Creative Technologists on the Labs.Monks team, which gives us the opportunity to explore and play with some of the latest digital innovations. A lot of our work is focused on not just exploring emerging technology’s potential, but also making it more accessible and understandable for audiences at all skill levels. As much as we are developers, we’re creatives and creators, too. Because of that, our podcast aims to “scrap the manual” by challenging pre-existing notions of what creativity and technology looks like and can be. You can listen to our first two episodes here.

Since we want to scrap the manual in all senses of the term, our goal is to keep  things informal and fun, because we already have enough seriousness in our lives considering the past two years have taken the world on a ride. Scrap the Manual is the podcast you listen to when you’re up for learning something new but also want some levity in your day. We’ll still be asking the tough questions—no doubt—but we’ll make sure that it’s still easy to listen to and feels like you’re right there in the room with us.

And with that, let me introduce our first two episodes with you to give you a taste of what’s to come—maybe with a dash of FOMO to encourage you to give them a listen. 

Diving Head-First into Industry Challenges

Our first episode follows our “Challenge the Hosts” format, where Rushali and I call on our customized randomizer, a tool that pairs an industry with a challenge, live. Once we have an industry and challenge, we brainstorm solutions on the fly about what we could do to improve it. No pre-scripted material for this one; it’s a 100% off-the-cuff discussion. If you’ve ever wanted to be a fly on the wall observing an R&D team in the heart of a brainstorm, this is the closest you’ll get besides working with us.

During this episode, the randomizer landed on a combo that couldn’t be more relevant as we tackle yet another stage of lockdowns worldwide: COVID-19 (challenge) and art (industry). In this discussion, we explore how the pandemic influenced art throughout the last couple of years, and how it will move forward, too. This was the perfect opportunity for us both to align our shared passion for creativity and technology as the world of fine arts—including museums, art galleries and experiential activations—quickly pivoted and adapted to emerging technology that until now has been waiting for its moment. From exploring NFTs to some of our favorite hybrid installations throughout the past year, we cover a lot of ground in our first episode.

Monk Thoughts The ecosystems that we were living within were not working for us. The way that things are right now, we have to re-evaluate our way of life and art comes right in the middle of the questioning, the rethinking and prospect of redesigning new solutions and perspectives.
Rushali Paratey headshot

Giving an Inside Look into the Lab

Our second episode takes a different approach, expanding on our recent Labs Report about the metaverse. As we roll out new reports, expect more episodes that dive deeper into some of the concepts explored within. The idea isn’t to repeat ourselves; these episodes instead serve as a companion to the reports by digging in a little deeper.

For the metaverse report, Rushali and I open up on the process (and some comical missteps) in creating a prototype in Roblox that demonstrates the metaverse concept of interoperability. To illustrate what the metaverse could look like if embedded into our daily lives, we built a series of spaces: an admin area to manage one’s personal details and assets; a social environment where you can engage with others or see what they’re up to; and a shopping world where you can try on and buy both physical and virtual goods.

Since we as a team always want to push technology to its limits, we always run into surprising challenges during our prototyping process. Episode two gives listeners an inside look into some of the quirks of the Roblox platform as well as its developer culture—and because Roblox is viewed as a pioneer in the metaverse landscape, our process may give you some insight into what to consider when building your own metaverse experiences.

So, where did we run into some trouble? It turns out we got trolled by young developers more than once… but you’ll have to listen to the episode to find out how. (On that note, you’ll also hear about Rushali’s deep-seated fear of teens—sorry Gen Z, we still love you).

What’s Next?

That’s all for now, but you can look forward to more episodes every other month. In addition to the two formats already mentioned, look forward to our third format: “How do we do this?” where our audience (that means you!) submits ideas to Rushali and I and we put our brains together to figure out how we can make it real. If you already have an idea in mind that you’re just aching to make possible, feel free to email us.

Rushali and I had a lot of fun sitting down to talk about all things creative tech, and we’re just getting started. Remember: this is a podcast for anyone interested in tech—whether you’re a passionate tech evangelist, a creative looking to learn more, or someone who simply wants a behind-the-scenes look into what the Labs.Monks are doing and thinking about. I hope you enjoy our first couple episodes and let us know what you think. Stay tuned for more!

Scrap the Manual, a new podcast hosted by Angelica Ortiz and Rushali Paratey from the Labs.Monks, offers an offbeat and unfiltered look inside the world of emerging tech. A podcast from the Labs.Monks where “aha” moments are prompted through discussions of technology, creativity, and experimentation to explore how each addresses business and cultural challenges. technology innovation emerging technology emerging trends innovation trends podcast

Attracting the Right Talent to Future-Proof Your Organization

Attracting the Right Talent to Future-Proof Your Organization

3 min read
Profile picture for user mediamonks

Written by
Monks

Attracting the Right Talent to Future-Proof Your Organization

The three ingredients to a future-focused workforce are fostering new skills, finding passionate talent and empowering them with internal mobility.

Future-proofing your team isn’t just about investing in the hottest technology or pivoting to the next big media trend. While keeping up with the rate of change in the market gets tougher each day, revising your hiring process and management style are two great ways to ensure your organization is prepared to weather any surprise the future might have in store.

Seek Out Multi-skilled Talent

Don’t shy away from the millennial or gen-z workforce; learn to work with them. Today’s new breed of workers is multi-talented and adept at navigating today’s tech and media space, making them highly adaptive to sudden shifts in tech and media. A young writer who is also experienced in video editing social content won’t have much grief in a pivot to video, for example. And a graphic designer with back-end experience can prove essential to new platforms you might want to work with in the future. A team with variable skillsets is not only prepared for unforeseen requirements—they’ll also communicate with one another better thanks to a more thorough understanding of the various stages in a project cycle.

Strike a Connection with Brand Personality

Unfortunately when it comes to in-house agencies, marketing and advertising teams, there’s a sense that the work offers less variation and flexibility than with bigger outside agencies, which makes them less attractive to jack-of-all-trade creatives. But Warren Chase, COO of Verizon’s own internal agency 140, calls this a myth: “We see more and more rising stars coming out of school or leaving agencies,” he said at the ANA Masters of Marketing Conference. “They’re saying ‘I’m done with this pitching all the time, working all weekend—I want to build a career in a place that supports my ideas [where] I can actually have a life.'”

DSC06220

With a dwindling distinction between work and personal life, today’s workforce primarily seeks rewarding work that supports their passions. Carefully considering how your brand vision aligns with potential candidates’ values is a great way to attract talent that will help you translate that passion to customers. Shiny, flashy awards can go a long way to capture creatives’ attention as well. Creative prospects eye opportunities that can enhance their portfolios and resumes, including awards that lend their work a little cachet. If awards feel out of reach for where your brand stands now, consider forming partnerships with award-winning companies—begin by seeking out awards that fit your industry or model (for example, the In-House Agency Forum Awards).

Target Specific Skills with a Nurture Campaign

One way to discover and nurture talent that will help you achieve long- and short-term goals is to have a hand in their training. Participate in internship programs or host competitions with magnet schools and universities to help talent get their foot in the door (and to give them a taste of the projects you’d throw at them). This is a great way to hunt for specific skillsets that might currently be lacking in your organization.

DSC06232

Empower Your Team with Talent Mobility

When it comes to future-proofing your organization through finding the right talent, hiring is only half the battle. Once your team is in place, you’ll need to revise your management style to encourage talent visibility and mobility. This means having a pipeline in place to tap into any relevant skills at a moment’s notice when strategies shift and requirements change.

One clever way to enhance skill visibility is to take a cue from the gig economy and offer quick, short-term opportunities for those within your organization to experiment with roles unrelated to their typical everyday responsibilities. This not only lets your team gain new skills, but also helps them meet and work with others in the organization to foster collaboration and skill sharing. Adopting a horizontal, startup-like structure is another way to achieve this open environment of collaboration that fosters creativity. “I think there is an excitement to working in a slightly less formatted and structured way,” MediaMonks founder told the Looking Glass earlier this year.

Monk Thoughts We're trying to get people to have that slight amount of chaotic friction that I think you need in a creative business.
black and white photo of Wesley ter Haar

Other ways to keep abreast of employee skills include devoting some time to employees’ personal projects, providing accelerator programs or hosting internal creative challenges. The key is to encourage employee’s ambitions to see where their capabilities lie—and to understand how changes in technology might affect them. With a culture in place for continual learning and celebrating employee’s passions and skills, your organization should be equipped to anticipate the unexpected.

Future-proofing your organization isn't just about investing in new tech. Making changes in hiring and nurturing talent can both help your organization, marketing team, advertising team or in-house agency prepare for unexpected market shifts or emerging trends. Attracting the Right Talent to Future-Proof Your Organization Future-proofing an organization requires investing in talent, not just in tech. Here’s how to find the talent you need and put their skills to good use.
hiring creative talent human resources leadership in-house agency internal egency marketing team emerging tech emerging trends market trends innovation

Choose your language

Choose your language

The website has been translated to English with the help of Humans and AI

Dismiss