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Celebrating Broken Barriers, While Remembering What’s Still to Be Done

Celebrating Broken Barriers, While Remembering What’s Still to Be Done

DE&I DE&I, Monks news 15 min read
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Written by
Monks

A colorful image with women leaders at media.monks

At Media.Monks, we celebrate Women’s History Month to not only give praise to women's incredible achievements, but also remind ourselves how much work is left to be done to realize gender equality and the rights of women and girls around the world—and this also goes for our industry. Throughout March and beyond, we aim to inspire our community of 9,000+ people to use their voice for good by sharing experiences and telling stories that uplift and push us forward.

As our company continues to grow, we strive to strengthen our commitment to our diverse global workforce. We are excited to celebrate Women’s History Month and share resources to further our learning and foster connectivity in our community. In light of this, we have asked a number of women from across our organization and around the world to share what Women’s History Month means to them, along with the people and moments that have inspired them throughout their lives and careers. But first, let’s take a moment to recognize how the month came to be.

It all started when 15,000 women marched the streets of lower Manhattan to protest against the working conditions of the garment industry, demanding more economic and political rights. The social protest, which led to a three-month strike, was commemorated one year after the event on February 28, 1909, marking the first Women’s History Day in New York City. Decades later, Women’s History Month began as a week-long celebration in 1981 after Congress passed a resolution that requested the president to designate a week to celebrate the contributions women had made to the United States. In 1987, this week evolved into a full month to recognize the extraordinary achievements women have made over the course of American history in a variety of fields. 

Out of all of these incredible achievements—the right to education, the right to work, the right to bodily autonomy—one of the most groundbreaking has been women’s right to vote. On August 26, 1920, the 19th amendment was signed into law, granting women in the United States this crucial right. While this moment is considered a major victory, it’s important to highlight that a number of other laws at the time prohibited many minority groups from voting, including Native American women, Black women, Asian American women, and Latinx women. It wasn't even until 1924 that American-born Native women were granted citizenship and thereby the right to vote. Following the 19th amendment, the work to secure voting rights for each and every woman continued, and required the breaking down of many barriers until all women were finally able to vote in 1965.

Coinciding with Women’s History Month is International Women’s Day on March 8th. Though its roots trace back to as early as 1848 in the United States, this global day of celebration was only officially recognized by the United Nations in 1977—and the world has continued to honor this particular day ever since. This year, we celebrated International Women's Day with a series of local events as well as a global program which put a spotlight on many inspiring women from our organization to, as our Chief Marketing Officer Kate Richling highlights, “further our thinking and support our mission to embrace equity in the workplace.” To stay in tune with the 2023 theme of Women's History Month, which is Celebrating Women Who Tell Our Stories, “We’ve invited our wider team to submit questions and videos in advance to keep the conversation more dynamic and personal,” says Richling—and well, they came through. Continue reading to learn more about what Women’s History Month means to the diverse women of our global community.

VanessaStarr

Vanessa Starr, Influencer Manager 

Toronto, Canada

I’ve been with Media.Monks for: 

1 year.

What does Women's History Month mean to you?

Women's History Month is a time to not just celebrate and be excited about all the accomplishments we've made as a community, but also to recognize all the areas that still need improvement and educate ourselves and others on them. To me, it represents a time to create an open discussion about equality!

Who is a historical figure in women's history that inspires you?

She isn't a historical figure (yet!), but my stepmom has been my source of inspiration and goal setting for my entire life. She was the first of her family to go to college and quickly started working in HR for Liz Claiborne Canada. She's always worked very hard and made her way up the ladder to now being the first-ever female President of a data cable manufacturing company, while also opening up her own HR consulting firm on the side. Her drive to be that boss-lady inspires me to do the same, keep my head held high, be proud, and make sure I never feel knocked down by those who are envious of my success. 

Who is a woman creator/artist that you are currently loving?

Kelsey Boyer, the founder of Women's Leadership Accelerator, is my mentor—both in my career and beyond! Nearly 2 years ago, I took her course for women who work in male-dominated environments and want to harness their skills to come out on top. I used to work in manufacturing and was surrounded by men who were very negative and tough to deal with. Her course and her coaching turned my career around and propelled my ability to manage a team and work equally alongside men (and women) of power. I could not recommend her enough! She's also on LinkedIn and shares amazing posts almost every day. 

What advice would you share with younger women?

You deserve a seat at the table. Younger women who are newer to their career tend to overcompensate in many ways merely to justify their “spot at the table”—but that’s not necessary. Show up with your hard work, creative ideas and enthusiasm. Being a powerhouse doesn't mean you need to ooze excess power over others (I've been guilty of this in the past!). Be firm in your thoughts, actions and ideas, though not aggressive, and this will take you very far.  

What advice would you give your younger self?

I would tell my younger self to not internalize when figures of authority or power (predominantly men) give dry or condescending responses. I have spent so much energy overcompensating and being extra bubbly when I felt shut down by men giving short, dry responses and having a lack of positive energy. I've been able to save myself from burnout by matching the energy that surrounds me, whereas in the past I’d feel hurt and exhausted as a result of spending my energy and enthusiasm on people who didn't need it or care to reciprocate it. Save your passion and enthusiasm for a team that matches that energy. 

What do you hope to see women accomplish in the next 5 years?

Within the next 5 years I hope to see significant advancements in women's health. We still need permission from male partners to be able to make decisions on our reproductive choices. I would also like to see women's health taken more seriously and spoken about more openly on social media. This has significantly improved with platforms like TikTok, where women can (and do) share their experiences in healthcare—thereby helping other women feel comforted knowing they're not alone or even get the confidence needed to either get a second opinion or vouch for themselves to be taken seriously.

PaulaVelandia

Paula Velandia, Head of Data US

Atlanta, Georgia

I’ve been with Media.Monks for: 

7 Months.

What does Women's History Month mean to you?

It is a reminder of how powerful we are—our voice, our work, our achievements, our power to create and innovate! It is also a way to show the world how important equal pay is and that it must be considered in multiple scenarios

Who is a historical figure in women's history that inspires you?

Dolores Huerta.

Who is a woman creator/artist that you are currently loving?

The writer Isabel Allende and the visual artist Elisa Insua. 

What advice would you share with younger women?

Be as independent as you can. Also, be curious and question everything.

What advice would you give your younger self?

Empathy, kindness and having fun in everything you do are key to succeeding.  

What do you hope to see women accomplish in the next 5 years?

I hope to see a world where abortion is legal, pay is equal, and there is no more gender and race discrimination.

TamikaJohnson

Tamika Johnson, Associate Director of Talent

Los Angeles, California

I’ve been with Media.Monks for: 

2.5 years.

What does Women's History Month mean to you?

Women have always played an essential role in shaping history. Our accomplishments are often ignored or erased. During WHM, we celebrate the women whose courage and intellect have pushed our society towards a more equal union—women like Constance Baker Motley, Jean Fairfax, Elaine Jones, Mary Hamilton, Katherine Carper Sawyer and Sheila Holt-Orsted. 

Who is a historical figure in women's history that inspires you?

Harriett Tubman.

Who is a woman creator/artist that you are currently loving?

Viola Davis.

What advice would you share with younger women?

Black girl, you are beautiful, you are magical, you are worthy, you are strong, you are who you are and no one will ever be like you. Love yourself, use your voice, protect your heart, and always move past the negative because as a Black woman, you are more than what anyone thinks or says.

What advice would you give your younger self?

Love yourself, being a young Black woman is unique and you have a story to tell. 

What do you hope to see women accomplish in the next 5 years?

Leadership in every part of the world, women's rights, equality and freedom.

Zamira

Zamira Khamidova, Director of Data, NAMER

Toronto, Canada

I’ve been with Media.Monks for: 

Almost 15 years.

What does Women's History Month mean to you?

A time to celebrate the incredible work of amazing women who fight for equity and inclusion.

Who is a historical figure in women's history that inspires you?

Viola Davis.

Who is a woman creator/artist that you are currently loving?

Anna Razumovskaya.

What advice would you share with younger women?

Don't be shy to show off your skills, even if you think you have them less than 100%. 

What advice would you give your younger self?

Be more bold, you deserve what you are asking for!

What do you hope to see women accomplish in the next 5 years?

More women at the leadership or board level. At the moment, there is still disparity there.

ZumzumKhan

Zumzum Khan, Digital Analytics Project Lead

Vancouver, Canada

I’ve been with Media.Monks for: 

Almost a year and a half.

What does Women's History Month mean to you?

To celebrate the contributions women have made in this society to make this a better world to live in.

Who is a historical figure in women's history that inspires you?

Marie Curie and Margaret Thatcher.

Who is a woman creator/artist that you are currently loving?

Rupi Kaur and Fatima Farheen Mirza.

What advice would you share with younger women?

Believe in yourself. Don't compare your struggles with others. 

What advice would you give your younger self?

Over the years, I have grown as a person, both in my professional and personal life. Though now I am more carefree in letting go of relationships that bring toxicity in my life, I wish I had this courage when I was younger. This would have saved me from unnecessary stress and anxiety. :) 

What do you hope to see women accomplish in the next 5 years?

Life looks very different for women in some parts of the world. In certain countries, girls do not have the right to education, let alone leave the house. Western society has come a long way and ascertained that women have the right to vote, to education, and to equal opportunities, but in other parts of the world women are still striving for basic rights. I want to see every girl have the right to education and the right to make decisions about her own life.

MarcelaAngeles

Marcela Angeles Group Creative Director

Juarez, México

I’ve been with Media.Monks for: 

5 years.

What does Women's History Month mean to you?

A reminder that there is still a lot to do for women's rights.

Who is a historical figure in women's history that inspires you?

Malala Yousafzai.

Who is a woman creator/artist that you are currently loving?

The photojournalist Ami Vitale. 

What advice would you share with younger women?

You deserve to be where you are. 

What do you hope to see women accomplish in the next 5 years?

I hope to see a close in the gender gap in advertising.

SusanaDueñas

Susana Dueñas, Associate Creative Director

Juarez, México

I’ve been with Media.Monks for: 

5 years.

What does Women's History Month mean to you?

To raise awareness around the inequality that still persists between women and men.

Who is a historical figure in women's history that inspires you?

Frida Kahlo.

Who is a woman creator/artist that you are currently loving?

Jessica Walsh.

What advice would you share with younger women?

Never settle, always speak your mind.

What advice would you give your younger self?

You are right to feel uncomfortable with certain actions—find out why.

What do you hope to see women accomplish in the next 5 years?

One day, I hope to be part of a team with 50% women and 50% men.

AmayaMartínez

Amaya Martínez, Account Lead 

Mexico City, Mexico 

I’ve been with Media.Monks for: 

2.6 years.

What does Women's History Month mean to you?

It symbolizes the fight and resilience women have had throughout the years. 

Who is a historical figure in women's history that inspires you?

Ruth Bader Ginsburg. 

What advice would you share with younger women?

Speak up, keep your head up high, study and be well-prepared for what may come. 

What advice would you give your younger self?

You're doing great. Stop putting so much pressure on yourself, keep up the hard work and results will come your way. 

What do you hope to see women accomplish in the next 5 years?

Enough self-confidence to truly believe they can do it all, because we can.

KrisBiti

Kris Biti, Head of Growth Operations, APAC

Singapore

I’ve been with Media.Monks for: 

5.5 Years.

What does Women's History Month mean to you?

A celebration of how far we've come and how much we still need to do. 

Who is a historical figure in women's history that inspires you?

Corazon Aquino, the 11th president of the Philippines. She was the first female president of the Philippines. As president, Aquino oversaw the drafting of the 1987 Constitution, which limited the powers of the presidency and re-established the bicameral Congress, successfully removing the previous dictatorial government structure.

Who is a woman creator/artist that you are currently loving?

Marina Abramović, the OG performance artist. 

What advice would you share with younger women?

Speak up for yourself as well as for fellow women when they aren't in the room.

What advice would you give your younger self?

Don't take “no” for an answer.

What do you hope to see women accomplish in the next 5 years?

Greater representation in the boardroom!

VeraCvetkovic

Vera Cvetkovic, VP Enterprise Consulting

Toronto, Canada

I’ve been with Media.Monks for: 

3+ years.  

What does Women's History Month mean to you?

Celebrating past and present accomplishments of women, while planning for the future. 

Who is a historical figure in women's history that inspires you?

Indira Gandhi.

Who is a woman creator/artist that you are currently loving?

Marina Abramović.

What advice would you share with younger women?

Believe in yourself. 

What advice would you give your younger self?

Don't worry, everything is going to be alright.  

What do you hope to see women accomplish in the next 5 years?

More leadership roles.

NadaNassar

Nada Nassar, Associate Creative Director

Dubai

I’ve been with Media.Monks for: 

One and a half years. 

What does Women's History Month mean to you?

Honoring women's contribution throughout history and contemporary society.

Who is a historical figure in women's history that inspires you?

Maya Angelou and Nawal El Saadawi. 

Who is a woman creator/artist that you are currently loving?

Yayoi Kusama and Sarah Bahbah.

What advice would you share with younger women?

Don't be afraid to use your voice and take up space. 

What advice would you give your younger self?

Believe in yourself and your talent. 

What do you hope to see women accomplish in the next 5 years?

Significant progress in gender equality and women's empowerment.

MunasVanBoonstra

Munas, van Boonstra, Managing Director, Kuala Lumpur

Kuala Lumpur, Malaysia

I’ve been with Media.Monks for: 

1 year.

What does Women's History Month mean to you?

For a very long time, women have fought for rights, equality, justice and fairness. This month is a massive reminder of how much women have progressed and a celebration of all the women who have historically fought for us to be where we are today—women that set precedents and changed the world.

Who is a historical figure in women's history that inspires you?

Margaret Thatcher.

Who is a woman creator/artist that you are currently loving?

Oprah Winfrey.

What advice would you share with younger women?

Every single person can contribute towards changing the world, no matter how small the contribution.

What advice would you give your younger self?

Have no fear, speak up and speak out. Every little bit of positive change is a step forward.

What do you hope to see women accomplish in the next 5 years?

That 50% of senior leaders are women.

EmmaCunningham

Emma Cunningham, Senior Copywriter

Los Angeles, California

I’ve been with Media.Monks for: 

9 months.

What does Women's History Month mean to you?

I believe it's not only a time to celebrate the underrepresented gender, but also a month dedicated to reflecting on the often-overlooked contributions of women in our country's history.

Who is a historical figure in women's history that inspires you?

As a writer, I'm very inspired by the words of Maya Angelou.

Who is a woman creator/artist that you are currently loving?

One of my great friends currently makes the most stunning ceramics using elements from the earth out of her home in Topanga! I love using her mugs and bowls for breakfast to start my day. 

What advice would you share with younger women?

If there’s even one bone in your body that wants to travel or a desire that needs to be explored, do it. Solo travel as a female has allowed me to learn so much about myself and the world. 

What advice would you give your younger self?

You cannot be everywhere and have everything. Learn to make the right choices and commit to the things and the people that matter most.

What do you hope to see women accomplish in the next 5 years?

That rights to bodily autonomy be restored and protected forever.

RebeccaHarbick

Rebecca Harbick, Copywriter

Singapore

I’ve been with Media.Monks for: 

4 years.

What does Women's History Month mean to you?

It means educating myself more on the fight for gender equality in all parts of the world. 

Who is a historical figure in women's history that inspires you?

Rosalind Franklin. She was central to the study and discovery of the DNA molecule, yet her efforts were largely overshadowed by the men who worked with her. She never got due credit for her work during her lifetime—in my studies as a biology undergraduate, she was the first spark that prompted me to think more about the treatment of women in history.

Who is a woman creator/artist that you are currently loving?

Chanda Prescod-Weinstein, who is a non-binary author and cosmologist.

What advice would you share with younger women?

Find your voice early and take up space, because no one will hand it to you. 

What advice would you give your younger self?

You have something to contribute. You don't have to just float through life thinking you have nothing important to give to the world.

What do you hope to see women accomplish in the next 5 years?

There's so much that's wrong with the world and a lot of it starts at the very top. I want to see more women world leaders so we can make top-down change.

AsmaHashmi

Asma Hashmi, Junior Salesforce Developer

Pakistan

I’ve been with Media.Monks for: 

1 year.

What does Women's History Month mean to you?

To me, it does not mean raising a banner and going out on the roads for women's marches. Rather, this month is about celebrating the great women whose lives have become a sign of inspiration—not only for women but also for men.

Who is a historical figure in women's history that inspires you?

The Pakistani novelist and playwright Bano Qudsia.

Who is a woman creator/artist that you are currently loving?

Muniba Mazari, who is not only the National Goodwill Ambassador for UN Women Pakistan, but also a motivational speaker, artist, and TV host.

What advice would you share with younger women?

First, be a trendsetter, not a trend follower. Second, accept yourself the way you are. Third, get to know yourself first, and then the world will get to know you. 

What advice would you give your younger self?

Learn to let things go, make yourself a priority, and never give up as this is not an option. 

What do you hope to see women accomplish in the next 5 years?

Follow your dreams, this is the number one goal every woman should set.

AliBeisbier

Ali Beisbier, Motion Designer

Los Angeles, California

I’ve been with Media.Monks for: 

I’ve been with Cashmere for almost 20 months!

What does Women's History Month mean to you?

It’s a time when women finally get the recognition they deserve. It hurts because it feels like people are obligated to do so during this month, but then tend to forget about it the rest of the year…But any recognition for women is good, so I’ll take it!

Who is a historical figure in women's history that inspires you?

Maya Angelou.

Who is a woman creator/artist that you are currently loving?

Maylee Mouse.

What advice would you share with younger women?

Learned submissiveness is something you can unlearn. Don’t be afraid to speak louder than the men. Don’t be anxious to speak your mind and stick to your opinions. Your voice matters!

What advice would you give your younger self?

Take a dang compliment! ? You are talented and you matter.

What do you hope to see women accomplish in the next 5 years?

Roe v. Wade part 2—I just want other people’s hands OFF our bodies.

SusanParker

Susan Parker, Executive Creative Director

San Francisco, California

I’ve been with Media.Monks for: 

4+ years.

What does Women's History Month mean to you?

A reminder that the status quo is not a mandate. It takes a lot of energy to make change, but it can be done—and it has been done!

Who is a historical figure in women's history that inspires you?

Julia Child. She had a love of learning and shared that with others. She was strong-willed, and followed her passion.

Who is a woman creator/artist that you are currently loving?

Iris Apfel. She has a style all her own and doesn't bow to other people's ideas of career, fashion and age.

What advice would you share with younger women?

Ask for what you're worth, not what you think you'll get.

What advice would you give your younger self?

Use more sunscreen and worry less. It'll all be fine.

What do you hope to see women accomplish in the next 5 years?

Run the world. More Jacinda Arderns, please.

AllaArutcheva

Alla Arutcheva, Senior Copywriter 

Los Angeles, California

I’ve been with Media.Monks for: 

9 months.

What does Women's History Month mean to you?

Paying homage to the women who paved the way for us. 

Who is a historical figure in women's history that inspires you?

Anne Lister (also known as Gentleman Jack). 

Who is a woman creator/artist that you are currently loving?

King Princess. 

What advice would you share with younger women?

Seek mentors and mentees. There is so much to learn from each other's experiences. AND be sure to make room for everyone at the table. 

What advice would you give your younger self?

You'll find your tribe when you're true to yourself. 

What do you hope to see women accomplish in the next 5 years?

Close the wage gap and see more female creative leadership in advertising.

Learn more about what Women’s History Month means to the diverse women of our global community. diveristy equity diverse culture women in tech Monks news DE&I

Black History / Our History: Celebrating Black Excellence

Black History / Our History: Celebrating Black Excellence

Culture Culture, DE&I 16 min read
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Written by
Monks

Black history month design with photos of media.monks employees

At Media.Monks, we’re excited to celebrate and recognize Black History Month. Throughout February we’ll be highlighting our community groups and incredible employee base in their efforts to celebrate Black history and the incomparable impact of the Black community. One of the ways we’re honoring Black History Month is by celebrating our employees. Each week, throughout the month, you’ll have the opportunity to get to know a new colleague from our Melanin.Monks community group and other entities on our social channels. Here on the blog, we’re taking a look at what Black History Month means to them, along with the people and moments that have inspired them across their lives and careers. But first, a quick history lesson.

While we know February as Black History Month in the United States and Canada (the Netherlands, United Kingdom and Ireland have similar observations in October), its precursor was Negro History Week in the US, initiated on February 7, 1926 by historian Carter G. Woodson and other prominent Black Americans of the time. The second week of February was chosen because it coincided with the birthdays of Abraham Lincoln and Frederick Douglass, both of which were already celebrated by Black communities across the country. Today, we devote the entire month to commemorate, celebrate and honor the African diaspora and Black history—our history. Read more about the origins of Black History Month at the ASALH.

Black History Month is a time to look back on a history that affects—and was affected by—all of us. A time to remember and honor the people who have gone before us, to recognize the progress that’s been made in the ongoing struggle for racial justice—and to educate ourselves on all that is left to do.

At Media.Monks we operate under people-centric values that empower our employees to build, innovate and work together as one team—where everyone belongs and everyone has a voice.  For us, treating people as they want to be treated, encouraging others to raise their voices and working together to complement our differences fosters an environment where everyone feels heard. To that end, we support our employees in creating community groups (CGs) that recognize and celebrate our unique identities and affinities and create space for employees to celebrate and share common life experiences. Our CGs have an unparalleled impact and make up the fabric of our company's culture. Melanin.Monks is one of our groups, providing a space for exploring and understanding the Black diaspora while offering support and mentorship to our Black workforce.

In recognition of Black History Month, members of our DE&I Team, in conjunction with Melanin.Monks, have come together to reflect on the continuing history of Black excellence.

Quiana Haynes BHM quote

Quiana Haynes, Associate Account Manager

Tampa, Florida

I’ve been with Media.Monks for: 1 year and 8 days

What Black History Month means to me:

Black History Month means the absolute world to me. It is the month I was born in (2/2) and it's the month I celebrate and educate myself on our history. Graduating from one of the best HBCUs, Florida A&M University, I was able to surround myself with individuals who looked like me who wanted to succeed and continue to learn more about our history.

The title of this piece is “Black History/Our History.” Describe the significance of that title.

The significance of this title is that it captures everyone's definition and traditions of Black history and the legacy we continue to build.

How does Black history differ from traditional American history?

It differs because it is factual and cultural.

What moment in Black history has influenced your career or life, or resonates with you?

In 5th grade when I sat in my classroom full of other kids who didn't look like me watch the Obama's Inauguration. This moment gave me hope that I, too, can achieve anything I put my mind to no matter what.

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

Jim Crow, because I would not be where I am today without them. The Jim Crow laws were state and local laws enforcing racial segregation in the Southern United States. The post-World War II era saw an increase in civil rights activities in the African American community, with a focus on ensuring that Black citizens were able to vote. This ushered in the civil rights movement, resulting in the removal of Jim Crow laws.

How do you celebrate Black History Month?

Food is my love language. Food has also created many monumental moments in Black history, from braiding rice into our hair for food during slavery to grounding corn to make grits. I will forever be grateful for Black food inventions and recipes that I could never live without.

AJayJohnson BHM quote

A. Jay Johnson -  Senior Strategist

Brooklyn, New York

I’ve been with Media.Monks since: 

I joined Cashmere Agency in February 2022.

What Black History Month means to you?

I try to celebrate Black history and futures on a continuous basis. But Black History Month is a beautiful way to compel non-Black folks to think about all the brilliant things we have done for the world, particularly as social media and the education system frequently fail us. 

The title of this piece is “Black History/Our History.” Describe the significance of that title:

“Black History/Our History” is important because it shows the love, excitement and pride we have for our history. We have to claim it. 

How does Black history differ from traditional American history?

Black history is not just a part of America's history, it is America's history. The country was built off the backs of my ancestors, by my ancestors, or stolen. 

What moment in Black history has influenced your career or life, or resonates with you?

The Black Panther Party has had a massive influence on me, personally and professionally. As a community organizer and activist, I’m always trying to promote and educate about the benefits of mutual aid and collective care movements. The Black Panther Party exemplifies both the strength of our community and how effective these programs can be. They laid the blueprint through projects like the Free Food Program, Free Breakfast Program, Health Clinic, Seniors Against a Fearful Environment (SAFE)—assisting elderly folks to their destination safely - and many others.

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

Connected to my last answer, I'd say that the most profound moment from Black History in the US is the creation of the Black Panther Party and its subsequent movement. Their incredible vision, resilience and resolve enabled their core mission to spread across every corner of the country—and all before the advent of the internet and social media.

Describe (if you have one) a moment in your family's story that can serve as an inspirational Black history moment. 

When my grandfather retired from the US Army in 1970 and went to work for NASA for the next twenty years. This was inspirational as he was one of a select few Black men to work at NASA over that time. 

How do you celebrate Black History Month?

I strive to celebrate Blackness every day of the year, and Black History month will be no different. I will continue to take every opportunity to educate myself and others on our history, be intentional about how I represent myself and my community, and support those who are on their way to creating a brighter future

Johanna Lubin BHM quote

Johanna Lubin, Creative Producer

Los Angeles, California

I’ve been with Media.Monks for: 

Almost 3 years

What Black History Month means to you?

It's an opportunity to reflect and celebrate past accomplishments along with a reminder we have a lot more to do! 

The title of this piece is “Black History/Our History.” Describe the significance of that title.

It brings us all together. No matter who you are, we can all shape Black history! 

What moment in Black history has influenced your career or life, or resonates with you?

When Ketanji Brown Jackson was nominated to the Supreme Court last year! By being the first Black woman to serve on the Supreme Court, she is showing every Black woman that with resilience, anything is possible! 

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

As an immigrant coming from France, Martin Luther King's “I Have a Dream” speech will always be one of the most profound moments that resonate with me—it was such a defining moment of the civil rights movement!

How do you celebrate Black History Month?

It's an all-year-long celebration for me by supporting Black-owned businesses; supporting incredible Black Women like Ketanji Brown Jackson, Stacey Abrams, Kamala Harris, Bozoma Saint John, etc.; and making sure to work with as many Black and crew members of color as possible.

AaronPD BHM quote

Aaron Parrish-Dean, Fellow

Atlanta, Georgia

I’ve been with Media.Monks since: 

April 2022

What Black History Month means to you?

The blueprint to world evolution: technological advancement, upgrade in consciousness, character development.

The title of this piece is “Black History/Our History.” Describe the significance of that title.

In order for us to not only reach our destination but decide exactly where we want to go, we must understand where we’ve come from and how that affects where we are now. Our history is the “why” to many questions—both answered and neglected. Ultimately, the significance is everything because there would be no explanation for our being—let alone anything to explain. Imagine how detrimental that would be to society (on a global scale).

How does Black history differ from traditional American history?

Firstly, I believe that Black history directly impacts American history and not the other way around, which intimidates the American education system from adequately teaching its students not only the horrors of Black oppression and genocide, but the magnitude of Black contributions that went on to disrupt the world as they knew it, multiple times. Lastly, Black history doesn’t begin or end with America; it’s so much bigger than this country.

What moment in Black history has influenced your career or life, or resonates with you?

February 14, 1867. The founding of Augusta Institute (which would later be renamed to Morehouse College) is everything to me and my life, and I owe it such.

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

The Horse in Motion (1878). The first ever motion picture starred a Black man named G. Domm. The majority of people aren’t even aware of this fact. However, Jordan Peele popularized this moment in his film Nope (2022). I think this is the most profound moment in US Black history because it displays the blatant love/hate relationship America has with us since the invention of the motion picture. We’re thrown in front of cameras and adored, but despised in everyday life.

How do you celebrate Black History Month?

I don’t. I celebrate Black history every day by trying to become the best version of myself, indulging in Black ideologies and educating myself on those who’ve left their mark before me. Intentionally deriving my inspiration from these people is how I plan to incorporate their efforts with each and every way I create an impact and leave my legacy. That’s how I celebrate Black history.

Angelica George BHM quote

Angelica George, Social Strategist 

Atlanta, Georgia

I’ve been with Media.Monks for: 

I’ve been at Media.Monks as a full-time employee since October of 2022. I initially started at Media.Monks as an intern in July and was later hired for a full-time role.  

What Black History Month means to you?

Black History Month means so much to me as an opportunity to learn and inform. This month's importance is beyond measurable to me. To know the sacrifice and dedication it took for this month to exist and the resilience of the community is incomparable. I always do my best to highlight individuals as well as be an active participant in helping others be open to learning. 

The title of this piece is “Black History/Our History.” Describe the significance of that title.

The significance of that title stands on the truth! The truth is that though the month may be labeled as Black history, it truly is the history that shapes every part of the world’s history and should be acknowledged as that. No one can get rid of Black history because it’s woven into every single piece of history. 

How does Black history differ from traditional American history?

Black history is American history and beyond. I can’t say it differs other than it being glossed over in the school system. In any significant moment that’s considered “American history,” Black people and Black history are part of that moment as well. The Black history stories aren’t always told, but they show up in every moment of history. 

What moment in Black history has influenced your career or life, or resonates with you?

It’s so many moments that have shaped and influenced my entire being. I attended a historically Black university, Clark Atlanta University. Having the opportunity to attend an HBCU is an undeniable and unexplainable experience. Those years at that beautiful institution taught me so much beyond books and assignments. 

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

The most profound moment from Black history in the US is tough to choose. For me personally, I’ll say the election of President Barack Obama. This moment holds significance as a whole because it was something that was rooted in positivity, a glimmer of hope. It was at a time when I was old enough to truly understand race relations in this world, and it made the impossible feel real. 

Describe (if you have one) a moment in your family's story that can serve as an inspirational Black history moment. 

My family is inspirational because of their resilience. My mother was born in the 50s and she lived through the civil rights movement. She has had experiences that most won’t understand. Despite being present in those times, she still persevered. My grandmother was a beautician and was able to own her own shop. My family's rich legacy is a testament to resilience. 

How do you celebrate Black History Month?

I honestly do my best to celebrate Black history every day. Whether it’s me personally learning new information about our history, sharing new information that others may not be privy to, but also enjoying the fact we deserve celebration. Black History Month gives us that designated time when essentially everyone has to pay attention, so I do my best to show up on social, attend events, and highlight contributions.

Devon Anderson BHM quote

Devon Anderson, Senior Art Director

Dallas, Texas

I’ve been with Media.Monks since: 

I joined Cashmere Agency in August 2022.

What Black History Month means to you?

It's a celebration of everything that makes us great, not only celebrating the past but the amazing things happening in Black culture today and all the ways we're building towards the future. It's about honoring the Black artists, scholars, activists, world-changers and making sure their visions continue to move not only Black people forward, but the entire world.

The title of this piece is “Black History/Our History.” Describe the significance of that title:

The words "our history" make me think about the weight of everything we've had to endure and all of the incredible things we've built, even while carrying that burden. Black people are truly roses from concrete, succeeding and thriving in a world designed for us to fail.

How does Black history differ from traditional American history?

It doesn't at all—you can't tell American history without the Black people who came here and physically built America as we know it today. Every chapter of American history was moved forward by Black people, from the slaves who came here by ship, to the academics and scholars that moved science and laws forward, to the tastemakers and culture creators that define our modern society today.

What moment in Black history has influenced your career or life, or resonates with you?

I was very new to the industry when the George Floyd protests of 2020 hit, and in a lot of ways it completely broke me. To feel the ever-present fear of knowing that could happen to me or any of my loved ones, to the wild range of responses from my non-Black coworkers and peers. It really made me sit back and evaluate what it means to be a professional and a human being, and put into perspective everything that we do in this industry. I think in a lot of ways, it directly led me to prioritize purpose and culture-driven work, and to never neglect the human being that is behind every professional.

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

When we think of profound moments from Black history, the most iconic moment is the famous "I Have a Dream" speech, but I think an even more profound moment was the assassination of Martin Luther King, Jr. It's not the most positive and rosy answer, but I think it says a lot more about where we've been and where we are as a country.

The world looks to him now as a shining beacon of hope, a symbol of the ideal "post-racial society,” and even so, despite every effort to be peaceful, despite doing everything "the right way,” he still was gunned down. It serves as a microcosm of the catch-22 that Black people in America face. No matter whether you're peaceful or violent, kneeling on the ground or with a fist in the air, the oppressed cannot grant themselves freedom if the world is not ready for them to be free.

We as Black people can march and sing and protest all we want, but it takes all of us, the entire country, to believe that Black people and all people of color deserve liberation. We must be truly united in the vision of a world in which every person can live equally, equitably and freely, and until we do, we still have a long way to go towards achieving the utopia that Dr. King dreamed about.

Describe (if you have one) a moment in your family's story that can serve as an inspirational Black history moment. 

Just this past weekend, my great-grandmother celebrated her 90th birthday. Being able to hear her talk about the things she's seen and lived through in her time, and seeing every generation of family come together and celebrate our oldest living relative, was a wonderful thing to be a part of.

How do you celebrate Black History Month?

Year-round!

Jovonna Palmer BHM quote

Jovonna Palmer, HR Business Partner

Nashville, Tennessee

I’ve been with Media.Monks since: 

6 months

What Black History Month means to you?

Black History Month is an opportunity to highlight and honor the accomplishments of Black Americans throughout our history.

The title of this piece is “Black History/Our History.” Describe the significance of that title.

The significance is to honor the contributions and legacy of Black/African Americans across our history and society.

How does Black history differ from traditional American history?

Black history is rich in the fact that contributions have been made in the arts, science, technology, etc. However, the difference is that this information is not shared as much as traditional American history is shared. Black history should be celebrated more than just one month out of the year.

What moment in Black history has influenced your career or life, or resonates with you?

The year Barack Obama was elected president shaped my life in a way that change and progress were made. We as a country are still a work in progress, but I remain hopeful. 

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

The most profound moment from Black history in the US is the year Barack Obama was elected president. This event shaped my thinking in that we were making strides in becoming a better country. Seeing and loving people for their work and character vs. the color of their skin was great progress.

How do you celebrate Black History Month?

I celebrate Black History Month by attending and supporting various Black-owned businesses and the arts.

Kaaya Allotey BHM quote

Kaaya Allotey, Senior Strategist

Los Angeles, California

I’ve been with Media.Monks since: 

I’ve been at Cashmere for over 2 years! Since December 2020.

What Black History Month means to you?

When I think of Black History I always go back to the Ghanaian principle of Sankofa, which means “go back to the past and bring forward that which is useful.” In essence, it speaks to the importance of learning from your roots, history and culture as a guide for steps building the future. This is especially important for us as Black Americans as so much of our history has been (and unfortunately continues to be) buried, erased, and misrepresented. 

The title of this piece is “Black History/Our History.” Describe the significance of that title.

The title Black History/Our History signals the power that we as Black Americans have during this month to take full ownership over our representation and reclaim our narrative. As previously mentioned, so much of our history has been (and continues to be) misrepresented, skewed, and erased by others. Black History/Our History our time to challenge these misrepresentations and remind others (and ourselves) of our influence and resilience.

How does Black history differ from traditional American history?

First thing first, Black history is American history. Let's make sure that’s super, super clear. Black Americans have literally built the economic infrastructure and culture of this country from the ground up so it is extremely frustrating that we have to constantly issue the reminder that our history is central to American history. In terms of the Black American experience, there’s no denying that we’ve had (and continue) to endure much more than our fair share of hate and systemic oppression here in the United States. Nevertheless, what is beautiful and Undeniably Dope™ about the Black American experience is that we still manage to be the blueprint for art, expression, style and culture even in the midst of it all. I love that about us.

What moment in Black history has influenced your career or life, or resonates with you?

I’ve been so inspired by the ascension of West African culture/appreciation into Black American culture that has happened over the last several years. As the daughter of a Black American Baltimorean and a Ghanaian-American immigrant, I struggled to find my place in between two very distinct cultures. It is the best thing ever to see those two worlds that I previously thought of as super separate, collide in ways that I would have never imagined. From the massive success of Afrochella (now known as Afro Future Fest) to Virgil Abloh bringing traditional Kente cloth to Louis Vuitton runways, it’s clear that the future of Black representation has ample diasporic synergy.

What do you think is the most profound moment from Black history in the US? Why did you choose this event?

The racial reckoning that followed the murder of George Floyd is something that will forever mark a seismic shift in the zeitgeist that Black American experience is validated. Previous to this time in culture, race was such a sensitive, opt-in-as-you-choose type of discussion. So many different ideas, histories, controversies that blatantly had racial undertones were largely unacknowledged or just broadly referred to as racist–or at least questionably so. There was very little nuance in these conversations that were happening at an interracial level and/or on large-scale platforms. Now, it is so much more commonplace for topics like bias, privilege, anti-Blackness etc. to be a part of the conversation. We have a long way to go, but I can appreciate the progress.

Describe (if you have one) a moment in your family's story that can serve as an inspirational Black history moment. 

My grandfather, John Sidney Sheppard, was a walking piece of Black history that inspired me and hundreds of people in his 96 years of life. During the heart of segregation, not only did he attend high school (which was a feat in itself at the time) but went on to earn his bachelor’s from Bowie State University and his master’s from NYU. He was the most loyal alumnus I ever met of his high school and especially his undergraduate college, BSU, where he served as chairman of both the BSU Foundation and Board of Visitors, was a life member and two-time president of the BSU National Alumni Association, and was a member of the Sports Hall of Fame, along with several other in his lifetime. Ultimately, he was awarded the status of Historian Emeritus along with being recognized as the oldest, longest active alumni at BSU and had the honor of getting his high school gymnasium named after him for his decades of service. Amazingly, his community involvement hardly stopped with his schools as he was a president, chairman of the board, amongst many other capacities for the James Mosher Little League Association, and a founding member and former president of Zeus Inc., a Baltimore-based men’s social and civic club.  His love for his HBCU, along with his relentless commitment to community service, truly set the precedent for my education and commitment to community advancement in my work and social efforts.

How do you celebrate Black History Month?

As a cultural strategist, I use Black History Month as a platform to celebrate the legacy and lasting influence that Black Americans have made and continue to make in culture at large. Today more than ever we see that Black culture is popular culture, and Black history is a great time to celebrate and amplify that truth.

To celebrate Black History Month we’re highlighting our resource groups and employee base in their efforts to celebrate Black history and the impact of the Black community. To celebrate Black History Month we’re highlighting our resource groups and employee base in their efforts to celebrate Black history and the impact of the Black community. diversity and inclusion diverse culture DE&I Culture

Hispanic Heritage / Our Heritage

Hispanic Heritage / Our Heritage

DE&I DE&I, Monks news 7 min read
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Written by
Monks

Media.Monks employees

From September into October, we honor Hispanic Heritage Month by amplifying the awareness and achievements of Hispanic Americans on our team: their contributions to communities, to society and to our internal culture. Celebrated in the United States, Hispanic Heritage Month celebrates all whose ancestry comes from Spain, Mexico, the Caribbean and Central and South America. Throughout the month—a 30-day period from September 15 to October 15—we’ll highlight our Hispanic community and their impact.

Originally, Hispanic Heritage Week was signed into law by President Lyndon Johnson—established by legislation sponsored by Representative Edward R. Roybal—to recognize the influence of Hispanic Americans on the history and culture of the United States. Twenty years later, Representative Esteban Edward Torres sponsored legislation to expand that week into a month, a law that President Ronald Reagan signed in 1988.

Hispanic identity is a broad spectrum, and the timing of Hispanic Heritage Month coincides with a series of significant events, milestones and achievements across the community. September 15 is the anniversary of the Cry of Dolores, when Roman Catholic priest Miguel Hidalgo y Costilla issued a call-to-arms that triggered the Mexican War of Independence. This war ended with the independence of not only modern-day Mexico, but also Guatemala, El Salvador, Costa Rica, Honduras and Nicaragua. Mexico celebrates its independence on September 16; Chile celebrates theirs September 18. Finally, Indigenous People’s Day, which honors the Indigenous populations of the Americas, falls under Hispanic Heritage Month in October.

While Hispanic Heritage Month offers a moment to reflect and celebrate the diversity of our community, we’ve built our culture around people-centric values designed to promote a sense of belonging and empower our people each day. Part of fostering an environment of inclusion means encouraging people to raise their voices. To that end, we support the creation of community groups like the Cultura.Monks, some of whom you’ll meet below. In recognition of Hispanic Heritage Month, they have come together to reflect on and celebrate the history of their communities.

Nicole Collado

Nicole Collado

Where are you located? 

Charlotte, North Carolina

How long have you been with Media.Monks?

Four months - I'm a newbie!

Tell us more about your role.

Embedded at Google, I support marketing efforts for Grow with Google through media planning and strategy. I work collaboratively to create advanced and holistic media plans to drive great brand/product awareness, content discoverability, viewership and ultimately conversion, resulting in a delightful user experience.

What does Hispanic Heritage Month mean to you?

Hispanic Heritage Month is a time of extreme pride in my roots. This month represents and celebrates the resilience of all the people who sacrificed so much to leave their homes and chase a dream or a better life in this country. It means a celebration of merged races & cultures, resulting in so many beautiful people. It's a celebration of our roots, our homelands, our delicious food, our contagious music and everything else in between. The fact that Hispanic Heritage Month even exists is an honor. I am honored that my home country celebrates the contributions and impact of my fellow Latinos. 

What is a moment in history that has influenced your life or career, or that resonates with you?

As a Latina and first-generation American, the Obama election in 2008 will resonate with me forever. I was still a teenager at the time. Regardless of any political beliefs, seeing him win gave me hope. It inspired me to push boundaries and go further than the norm. He didn't only impact my life, but also inspired me in the professional realm. There have been MANY times throughout my career where I've been the only minority in the room.  It encouraged me to embrace all our cultural differences, because that's when we as a nation have the most positive impact. His impact on me was that through good, honest, hard work, you can essentially defeat all odds. It encouraged me that America was embracing change—in a good way. I wrote him a letter a couple of years ago detailing how he impacted me and my community—and I actually got a response back. His impact will resonate forever with me. 

Is there a Latinx or Latine leader, past or present, who inspires you?

Minerva Mirabal's life work was very inspiring to me. She was a political activist and one of the pioneers in the resistance movement against a corrupt dictator in the Dominican Republic in the 1950s. The UN observes International Day for the Elimination of Violence against Women on the 25th of November. The date marks the brutal assassination in 1960 of Minerva Mirabal, alongside her two sisters. There've been lots of great books and movies written about her—check out Julia Alvarez's (shout-out to her as well) "In the Time of the Butterflies." She's inspired me because of her courage and her tenacity: she dared to be brave in a man's world and actually made a difference. She was a mother and a family woman but still fought for her future and her country's. I think her story is super inspirational.

Antonia Adame headshot

Noe Antonio Adame

Where are you located?

Born, raised and currently reside in the San Fernando Valley, a suburb of Los Angeles.

How long have you been with Media.Monks (If you came from a merged company feel free to include your time there as well)?

I just completed my first incredible year at the company!

Tell us more about your role.

My official title is Retoucher/Designer. Every day is a new challenge (which I love), and the position gives me the opportunity to learn new methods and keep advancing my skills. 

What does Hispanic Heritage Month mean to you?

As a first-generation Mexican American, It gives me the opportunity to reconnect with my upbringing and be able to share in my culture and history with my kids.

What is a moment in history that has influenced your life or career, or that resonates with you?

I would have to say it would be discovering punk rock music. It not only taught me to question everything and be open-minded, but also the idea that I can do things myself. There are no set of rules in life that you have to follow, and discovering what you can accomplish on your own or with a group of like-minded individuals really inspires me to try new things.

Is there a Latinx or Latine leader, past or present, who inspires you?

I have no single person that I can list, but my main inspirations are of course, my family and all the hard work they put in for my brothers and me to have a better life. I'm also inspired by those around me who are accomplishing big things and knocking out some goals. I'm a huge believer in supporting each other and being there for those that believe in you!

Henry Cardenas headshot

Henry Cardenas

Where are you located?

Santa Clara, CA (Bay Area)

How long have you been with Media.Monks (If you came from a merged company feel free to include your time there as well)? 

I’ve been at Media.Monks (formerly Firewood Marketing) for eight and a half years and counting!

Tell us more about your role.

After spending over seven years supporting embedded digital media programs for Google, I transitioned to the “Buy Team” to co-lead the Google media team on the agency side (non-embedded team). I help support a group of talented media planners, media buyers, operation leads, and analysts to identify, develop, and execute the right media program across a myriad of Google product teams.

What does Hispanic Heritage Month mean to you?

Personally, Hispanic Heritage Month means awareness to our roots—an opportunity to reflect and commemorate milestones and accomplishments of Hispanic Americans over the course of our history. Also, it’s very important to assess where we stand today and ask ourselves, “Who are our biggest influencers through politics, education, leadership?” And how can we continue our journey to mark an impact for Hispanic Americans and all minorities?



What is a moment in history that has influenced your life or career, or that resonates with you?

For anyone, I feel the impact of being a parent deeply shapes your life. For all that have worked with me, you know about Katheryn!  But career-wise, learning of my passion towards marketing was the pivotal point in my career. I started my tech career in sales, but shortly after I changed my focus towards marketing for its flexibility to not only “sell” but influence brands, decisions, and our everyday lives. 



Is there a Latinx or Latine leader, past or present, who inspires you?

Sylvia Mendez and her family, for helping set the stage for Brown vs. Board of Education in 1954. Civil rights activists Cesar Chavez and Dolores Huerta for their contributions to the farmworkers’ movement, immigration reform and various other legislative action campaigns. In sports, Jim Plunkett, the first Latino to win the Heisman Trophy in 1970, and Tom Flores, the first Latino starting quarterback in professional football, who later became the first Latino head coach in professional football. I admire them all for their great courage and tenacity to change minds and perspectives, and for setting course for future generations.

Dave McMahon headshot

Dave McMahon

Where are you located? 

San Francisco

How long have you been with Media.Monks (If you came from a merged company feel free to include your time there as well)? 

Over two and a half years now, originally from Firewood.

Tell us more about your role. 

I'm the Associate Director for P&E Developer on the Google Media Team. I work across 15 or so product areas, aligning digital media strategy and process to ensure campaign success! I am also on the board for the Pride.Monks community group.

What does Hispanic Heritage Month mean to you? 

While I'm not a fan of Hispanic as a name for the community, I appreciate this moment as a way to honor and celebrate the contributions of my community in the context of American and world history. On a more personal note, it's really important to showcase the diversity within the community. Like Pride.Monks, Cultura.Monks is full of people from different countries, backgrounds and traditions. It's really great to see that spectrum represented, especially during this month.

What is a moment in history that has influenced your life or career, or that resonates with you?

Rita Moreno EGOT-ing is one thing that comes to mind for me. It's a great celebration of what Latinx excellence looks like in pop culture, and I don't think we give her enough flowers. On the flipside of that, Selena getting memorialized in her own film was a significant moment for the culture! Even people who aren't Latinx know who she is because of that movie. I think that release marked a moment for me when I really felt my culture was being represented in an authentic way.

Is there a Latinx or Latine leader, past or present, who inspires you? 

Aside from the above icons, I think Frida Kahlo is a great example of Latinx excellence. I do photography on the side, and I'm inspired by Frida's magic realism point of view that comes from a uniquely Mexican POV. Frida is also a gender fluid queer icon, so I really appreciate the intersectionality of their impact.

We honor Hispanic Heritage Month by amplifying the awareness and achievements of Hispanic Americans on our team: their contributions to communities, to society and to our internal culture. diverse culture workplace diversity cultural diversity DE&I Monks news DE&I

Black History / Our History

Black History / Our History

8 min read
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Written by
Monks

Black history is our history in white text

At Media.Monks, we’re excited to celebrate and recognize Black History Month. Throughout the month we’ll be highlighting our resource groups and incredible employee base in their efforts to celebrate Black history and the incomparable impact of the Black community.

On Feb. 7, 1926, historian Carter G. Woodson and other prominent Black Americans initiated Negro History Week to recognize the contribution and central role of countless Black men and women in U.S. history. Today, the United States and Canada observe February (in the Netherlands, United Kingdom and Ireland, October) as Black History Month: a time to commemorate, celebrate and honor the African diaspora and African American history. Our history.

Black History Month is a time to look back on a history that affects—and was affected by—all of us. A time to remember and honor the people who have gone before us, to recognize the progress that’s been made in the ongoing struggle for racial justice—and to educate ourselves on all that is left to do.

At Media.Monks we operate under people-centric values that empower our employees to build, innovate and work together as one team—where everyone belongs and everyone has a voice.  For us, treating people as they want to be treated, encouraging others to raise their voices and working together to complement our differences fosters an environment where everyone feels that they belong. To that end, we support our employees in creating employee resource groups (ERGs) that recognize and celebrate our unique identities and affinities and create space for employees to celebrate and share common life experiences. Our ERGs have an unparalleled impact and make up the fabric of our company's culture. S4 Melanin is one such group, providing a space for exploring and understanding the Black diaspora while offering support and mentorship to our Black workforce.

In recognition of Black History Month, members of our DEI Team, in conjunction with S4 Melanin, have come together to reflect on the continuing history of Black excellence.

Naana Orleans-Amissah headshot

Naana Orleans-Amissah

London, United Kingdom

I’ve been with Media.Monks for: 1 year and 8 days

My role: I head up Brand and Creative Strategy in London. My ambition is to fuel great award-winning work by using strategies that provide brands with distinct ideas rooted in culture.

What Black History Month means to me:

BHM is a time to visibly and unapologetically celebrate being here together with other Black people across all countries and cultures; remembering that we are often our forebears' wildest dreams and remembering to thrive in pride.

A moment in Black history that has influenced or shaped me the most: 

Zora Neale Hurston’s collecting the oral histories and the musicality and depth of the speech of African American people—specifically her posthumously published Barracoon: The Story of the Last “Black Cargo”—which ties the Black Atlantic (continent in relief) together.

I am inspired by:

Yaa Asantewaa. And also James Baldwin.

Monk Thoughts Black History Month is remembering that we are often our forebears' wildest dreams and remembering to thrive in pride.
Naana Orleans-Amissah headshot
Renee Ingram headshot

Renee S. Ingram 

Portland, Oregon

I’ve been with Media.Monks for: 1 year and 7 months

My role: Account Coordinator

What Black History Month means to me:

What Black History Month means to me is a continued celebration and acknowledgment of Black people's excellence in spite of circumstance. 

A moment in Black history that has influenced or shaped me the most:

The election of Former President Barack Obama. Shortly after his inauguration, I was inspired to run for student government and became class president.

I am inspired by:

Malcolm X.

Monk Thoughts What Black History Month means to me is a continued celebration and acknowledgment of Black people's excellence in spite of circumstance.
Renee Ingram headshot
Tamika Johnson headshot

Tamika Johnson

Los Angeles, California

I’ve been with Media.Monks for: 1 year and 2 months

My role: I am the Senior Human Resources Business Partner for MediaMonks LA and Co-Leader of S4 Melanin ERG group. As Senior HR Business Partner, I consult with the business’s staff, leadership, and management in order to foster and promote the engagement of our core values at all levels. I also assist management and leadership in resolving employee relation issues, conducting effective investigations, and recommending action for sensitive and complex situations. I coach departmental heads and management in performance management processes, compensation and remuneration programs, recruitment practices, and management decision-making. Another aspect of my role is being involved in DE&I at Media.Monks, as co-leader of S4 Melanin. Our goal is to bring Diversity and Cultural Awareness to the organization.

What Black History Month means to me:

It's not just a month. Every day I celebrate Black history, from traditions at home in the kitchen to having a voice at work with my colleagues. Black history means legacy.

A moment in Black history that has influenced or shaped me the most:

Seeing Barack Obama serve two terms in the White House, then Michelle Obama take a prominent role in continuing the legacy and progress of Black people.

I am inspired by:

Maya Angelou. "We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty."

Monk Thoughts It's not just a month but every day I celebrate Black history from traditions at home in the kitchen to having a voice at work with my colleagues. Black History means legacy.
Tamika Johnson headshot
Jordan McNairy headshot

Jordan McNairy

New York City, New York

I’ve been with Media.Monks for: 1 year 4 months 

My role: I am a Content Marketing Manager helping with all things Social Innovation Lab/Social.Monks content—including white papers, social digest/bites, and the SIL podcast (you should give it a listen ?).

What Black History Month means to me:

BHM is a time to reflect on our Black history as Americans because, remember, Black history is American history. It’s an important time to be more intentional about learning about past accomplishments and the ones that sacrificed everything in order to pave the way. Also, over the last few years I have used BHM as a time to become more conscious of where I am spending my money throughout the year. Black businesses are everywhere, are amazing, and deserve support year-round. 

A moment in Black history that has influenced or shaped me the most:

The Great Black Migration is a moment in Black history that sticks out. During this time, six million Black citizens left the rural south for coastal areas and the midwest. This included my grandparents who packed up everything they had and moved with four children to Washington state. This meant leaving everything they knew socially and economically behind in search of a better life with more opportunity. Being that they were in their mid-20s, I can’t imagine the courage that must have taken. 

I am inspired by:

SO MANY! But in terms of personal inspiration, Mumia Abu Jamal. His influence in radio journalism has fueled my interest in podcasting, writing and social activism. If you’re unfamiliar, I recommend watching Mumia: Long Distance Revolutionary, his life story leaves me absolutely speechless.

Monk Thoughts It's an important time to be more intentional about learning about past accomplishments and the ones that sacrificed everything in order to pave the way.
Jordan McNairy headshot
Jonathan Colquitt headshot

Jonathan Colquitt

Pasadena, California

I’ve been with Media.Monks for: 1 year and 4 months

My role: I work as a producer at Media.Monks and have helped manage digital assets for a highly trafficked platform for the past year. I have recently taken on new work in project management for a large client initiative.

What Black History Month means to me:

Black History Month means celebrating the successes of our community and ancestors. It is a time when we are reminded of our greatness but also of all the efforts of Black leaders that allow us to continue to build today.

A moment in Black history that has influenced or shaped me:

A moment in Black history that influenced my career/life was George Floyd's murder and the events that took place after it. It was a time when I was reminded how short life is and the importance of enjoying life and setting boundaries. It also reminded me of all the work that still needs to be done in educating people that Black individuals are human, relatable and capable—just as any other ethnicity. 

I am inspired by:

I would say that any and all Black individuals in positions of power past and present continue to be my inspiration. I hope to continue to add to their successes and someday inspire others to continue to strive for excellence as a community.

Monk Thoughts Black History Month means celebrating the successes of our community and ancestors.
Jonathan Colquitt headshot
Aaron Pitre headshot

Aaron Pitre

Seattle, Washington

I’ve been with Media.Monks for: 10 months

My role: I am a Senior Copywriter on our PayPal team. My squad specializes in consumer marketing.

What Black History Month means to me:

As a Black American, Black History Month means celebrating a beautiful people with a rich history, heritage and culture; recognition of the invaluable contributions that Black people have made to America for over 400 years and remembrance of our journey to the present moment. 

A moment in Black history that has influenced or shaped me:

When I first learned about the Underground Railroad, it had a profound effect on me. I was filled with a sense of wonder and pride in learning about this highly complex network created to liberate the enslaved from bondage. I loved learning about the coded messaging hidden the lyrics of Negro spirituals and the patterns sewn into quilts, the safe houses that were stops along the way to free states, and central figures such as Harriet Tubman, Frederick Douglass and Lewis Hayden who put their lives on the line in the name of freedom. 

I am inspired by:

I am inspired every day by the life and works of James Baldwin. Among many things, he had a crystal-clear understanding of power, race and sexuality, and a fierce devotion to the truth. To this day, he remains a reference—and a guiding light—for many of us.

Monk Thoughts Black History Month means celebrating a beautiful people with a rich history, heritage, and culture; recognition of the invaluable contributions that Black people have made...and remembrance of our journey to the present moment.
Aaron Pitre headshot
Mamou Kilambi-Mbakwe headshot

Mamou Kilambi-Mbakwe

San Francisco Bay Area

I’ve been with Media.Monks for: 5 years

My role: I am the Global Senior Social Media and Community Manager. I represent Media.Monks externally and help celebrate and amplify all things Media.Monks. That includes sharing company updates, company culture, award wins, project launches, employee wins and appreciations.

What Black History Month means to me:

My mom always said you have to know where you come from to get to where you're going. Black History Month is that: knowing and understanding histories past to be able to pay homage to those who came before us, learn lessons from their stories, and have inspiration for the future. BHM is education for everyone, and not just folks who identify as Black. 

A moment in Black history that has influenced or shaped me the most:

Barack Obama became the president of the United States. I was in high school—it was my senior year—and I will always remember that moment. My parents even let me stay home from school to watch his inauguration. It showed me that even in places where we may feel like we don't belong, we can still have a place. Hard work and determination can open doors that you once thought would remain closed forever. 

I am inspired by:

Issa Rae for highlighting the multitude of Black experiences on her show Insecure. We aren't just one thing, and she captured that effortlessly.

Monk Thoughts Black History Month means knowing and understanding histories past to be able to pay homage to those who came before us, learn lessons from their stories, and have inspiration for the future.
Mamou Kilambi-Mbakwe headshot

We’re excited to share more from our incredible employees and resource groups in the weeks and months to come. Black History is Our History.

To celebrate Black History Month we’re highlighting our resource groups and employee base in their efforts to celebrate Black history and the impact of the Black community. To celebrate Black History Month we’re highlighting our resource groups and employee base in their efforts to celebrate Black history and the impact of the Black community. diversity and inclusion diverse culture

Build for the Future Based on Accountability, Diversity and Inclusion

Build for the Future Based on Accountability, Diversity and Inclusion

9 min read
Profile picture for user mediamonks

Written by
Monks

Build for the Future Based on Accountability, Diversity and Inclusion

We’re currently in the midst of a very long and overdue national dialogue about systemic racial and economic bias and inequality. This conversation has become even more urgent as the pandemic continues to highlight disparities among communities: COVID-19-related unemployment and mortality rates are significantly higher for BIPOC Americans, the LGBTQ+ community and people with disabilities. And the increasing racism and acts of violence toward Asian Americans have only amplified the need to openly discuss these crises and take action. 

We believe employers have an essential role to play in stamping out these systemic structural inequalities and changing industries for the better by fostering diversity, equity and inclusion (DE&I) internally in a more strategic and holistic way.

Our global agency, Firewood, was built on people-centric values based on respect and inclusion that have always guided our actions. We’ve been partnering with inclusion and diversity consulting firm Forshay since 2019, so when Ad World asked members of the Firewood leadership team to speak at its May 2021 global conference about how companies can incorporate DE&I into their operations, it was only natural that we asked Forshay diversity and inclusion consultant Dr. Jon Shafran to serve as the moderator. We are immensely grateful to Jon for guiding us in this in-depth discussion. Below are some of the key takeaways.

Lanya Zambrano, Firewood Co-founder and President, on why a third-party DE&I assessment is important:

Jon Shafran, Ph.D., Forshay: In the last six months, we’ve seen a huge uptick in the number of organizations reaching out to us at Forshay to do the kind of work that we’ve been partnering with Firewood on these last few years. Lanya, can you share what motivated you to reach out to us for support in your DE&I commitment?

Lanya Zambrano, Firewood Co-founder and President: Part of our value system is listening to our people. And, like every great marketer, we do that through surveys. In 2019 we were growing very, very rapidly, so we sent out an internal diversity and inclusivity survey focused on our values to make sure that as we were growing, we were holding ourselves accountable and living up to what we stand for. One of the outcomes of that survey was that we felt we needed to create an internal DE&I working group that would get together and have honest conversations around what was happening in the organization—a group where everyone’s voice was represented. That was a connection point where we felt it was important to seek an outside perspective to assess and guide us. We reached out to you at Forshay and it was one of the best decisions we’ve made.

Monk Thoughts Part of our value system is listening to our people.
Portrait of Lanya Zambrano

Jon: At Forshay, we’ve found it’s really important to identify those collective blind spots and start to think about this work first by collecting data to get a clear understanding of where your strengths and your areas of growth are. A lot of times, organizations begin this work with a set of assumptions about how equitable or inclusive they are without having the data to confirm or disconfirm those assumptions. So it’s always great to have an outside perspective. And while you folks rightly saw that there were some areas that needed improvement, Firewood had the highest sense of belonging among employees that we’d ever seen. That segues nicely for moving into the topics at hand: how the events of 2020 shined a light on the inequities in our system, the need for employers to fully commit to diversity and inclusion, and the strategies you and your team have enlisted for building DE&I into your organization’s DNA.  

Lanya and the Firewood team on why the collectively shared tragedies of 2020, specifically the murder of George Floyd, necessitated action:

Lanya: After I watched the video of George Floyd’s murder, I felt punched in the gut. I had just witnessed a very public execution and it made me sick to my stomach. I was sad. I was disgusted. And I knew that if I felt that way, our people felt it, too. [My husband and Firewood co-founder] Juan and I felt it was incumbent upon us—as leaders of the company—to address what happened. In silence there’s complicity. And we wanted to make sure that our communication with employees was not only aligned around our values, but that we were extremely clear about our point of view. I think with any communication, transparency is important. But with something like this you’ve got to pick a lane, and our lane was: this is not OK—we condemn acts of racism and marginalization. We also felt it was important to focus on our people, acknowledge our Black Firewoodians and show our support both internally and externally.

Kamron Hack, Senior Director, Global DE&I and Culture, Firewood: For me, it was really personal. I had a very visceral response to seeing someone who looked like they could be part of my family being killed for no reason at all. But this feeling wasn’t new for me. My paternal grandparents moved the family from Memphis, Tennessee to Compton, California as a direct response to the murder of Emmett Till. These stories are woven into the fabric of the Black American, but this time felt really different for me because of how public this murder was. Working at a company where authenticity is a very lived value, I felt not only compelled to share my feelings, but also very safe in sharing my feelings. So I wrote an email to my boss, the head of HR, about how I thought we should say something to our employees. I also shared my thoughts with Lanya and Juan. Thankfully, they were already on the same page, so we worked together to address the issue and offer support, specifically to our Black employees.

Monk Thoughts Working at a company where authenticity is a very lived value, I felt not only compelled to share my feelings, but also very safe in sharing my feelings.

On how the events of last year altered how companies should approach DE&I work:

Sam Haskin, SVP of Client Services and DE&I Marketing Lead, Firewood: I think before 2020, DE&I in business was treated like a luxury or extra credit—the urgency behind it wasn’t consistent. It took a number of tragic deaths—George Floyd, Ahmaud Arbery, Breonna Taylor, Elijah McClain—all happening in such a short period of time that people really couldn’t look away. There was this acknowledgment that this has been part of the cultural conversation since even before Rodney King. But passive disapproval—specifically the passivity—has led to this boiling point where we now need to make up for lost time. And it was a pretty quick conclusion to draw that much of this stems from inequity—economic inequity and inequity in opportunities. And companies are now hearing from employees and consumers in a very, very loud voice that they must participate.  

Kamron: The subsequent expansion of the Black Lives Matter movement—that started in 2013 after Trayvon Martin’s killer was acquitted—and activists in our communities also played a significant role in bringing additional awareness and adding pressure to companies to look within and assess the ways in which they might be contributing to the problems of inequity and exclusion. I’d like to believe that this awakening is leading companies to more fully understand the necessity and the benefit of having a more comprehensive DE&I strategy that is integrated into every part of the business. It’s becoming more and more clear that these efforts can’t solely live within the confines of human resources.

On how companies can approach DE&I holistically longer term:

Lanya: DE&I has to be woven into every fabric of the organization. What happened last year was a war on our society, our social fabric and our mental health. Having a safe place—an environment where people feel safe being themselves and expressing themselves—is really important. But the biggest challenge for the longer term is making sure our commitment to change remains strong. This isn’t a one-and-done thing. Leaders have to show up and be accountable. We can say this until we’re blue in the face, but accountability is extremely important. At Firewood, we publish our employee demographics, and that transparency helps ensure that changes are happening. We also started working with groups like Hack the Hood on internship programs and shifted the focus of the inaugural class of our four-year S4 Fellowship Program to graduates of historically Black colleges and universities. We don’t have all the answers, but we’re continually building on the things that we’ve started and we remain committed.

Monk Thoughts The biggest challenge for the longer term is making sure our commitment to change remains strong. This isn’t a one-and-done thing. Leaders have to show up and be accountable.
Portrait of Lanya Zambrano

Kamron: We see building a long-term, holistic DE&I strategy as a three-pronged approach. We recruit with an eye toward DE&I, solidify a culture of belonging for all people through training and ensuring opportunities for growth, and then examine what we make and how we make it. Every step along the way we look very closely at areas where unconscious bias or leaning heavily on stereotyping and pigeonholing may have inadvertently crept in to become standard operating procedure. Building a baseline of understanding across the employee population is necessary and can be accomplished through mandatory training on the fundamentals—like unconscious bias and gender dynamics, various forms of discrimination of protected classes and microaggressions—and supplementing that self-directed learning with special programs that address equity and create a sense of belonging and community within the company. Employee resource groups can create safe spaces for difficult conversations that need to happen. One of our white employees wanted to explore ways for people to be better allies and to foster change through anti-racist activism. She rallied a bunch of coworkers and together they created what is now our anti-racism working group. 

On how DE&I can (and should) influence external work:

Sam: One of our focuses initially was to look closely at what we were doing and how we were doing it, to see if it held up against our values and through this lens of inclusivity. We started by looking at creative—how we were representing people in the creative work that we do. And we put together a system for checking ourselves, auditing the work and writing guidelines—creating a baseline for cultural awareness within the creative team. But we quickly realized that creative is just part of the environment. Creative gets its direction from briefs, briefs come from insights, insights come from data and data comes from research. And every step along the way assumes that the step before it had it all figured out and did everything perfectly. What we’re seeing is that a lot of steps along the way have the potential for unconscious bias or habitual behavior to creep in. So we’re pretty far down the process of breaking down all of those pieces and asking pointed questions around how we’re doing things. Some of the tools developed internally show you where blind spots are and where you can improve, and can easily be translated into the work you’re doing externally as well.

Monk Thoughts A lot of steps along the way have the potential for unconscious bias or habitual behavior to creep in. So we’re in the process of breaking down all of those pieces and asking pointed questions around how we’re doing things.

On how companies can begin infusing DE&I into their organizations:

Kamron: Some people are really comfortable with the status quo and might not really understand the benefits of this work yet, to the extent that they’re willing to engage. So it’s on leaders to recognize this and to make sure that the messaging that we’re putting out there is inclusive enough that we’re reaching people of all levels of understanding. A big misconception is that creating space to include a more diverse set of perspectives means that you’re taking something away from someone else. And that’s just not true. On the contrary, including more perspectives will make you better, and it will make you more innovative and allow your company to grow and to thrive. And that ultimately creates more opportunity for everybody. And then you have the other side of the spectrum—the people who just get it, and they’ve realized the collective error of their ways and they’re eager to rectify it immediately. I do appreciate that energy, but I will continue to beat this drum of the long journey. You need to build the stamina for this, a measured approach, so that the change can be impactful and long-lasting. And that means we have to stay open to this ongoing cycle of listening and messaging that this is not zero-sum work. This is about creating a more equitable workplace for everyone.

On the ultimate goal companies should strive for in rooting out inequities within their doors:

Sam: One goal is the recognition that integration of DE&I is a journey, not a destination. There’s no point when you’re done. We’re dealing with decades, if not centuries, of cultural examination to do. And the nature of progress is that there’s always room to evolve—we’re going to continue to learn things as we go deeper and get better. And then the other is that DE&I is not just about hiring or HR. If you bring a bunch of new voices into your company, the idea is to make sure the culture is ready and able to hear what they have to say.

Kamron: Ensure that your DE&I strategy permeates throughout the organization and promotes a culture in which everyone can experience a true sense of belonging—an environment where they feel safe bringing their unique perspectives and authentic selves to the table so they’re not wasting their precious energy hiding pieces of themselves so that they can be accepted by some norm.

Lanya: And listen, truly listen, to your people with empathy. Pick a lane, stick to it and make changes. You have to be bold. You have to be honest. And you must be inclusive.

Jon: Thanks very much for giving us a little bit of a peek into the tactics you’re using for ensuring DE&I is realized throughout your entire organization. This conversation has led to the conclusion—pretty strongly—that DE&I is essential for realizing our shared commitment to creating organizations in an industry where everyone can equally thrive.

Employers have an essential role to play by fostering DE&I internally. Our recent Ad World panel provides insights on how companies can incorporate DE&I into their operations. Build for the Future Based on Accountability, Diversity and Inclusion Employers play an essential role in fostering DE&I internally.
de&i ad world conference diverse workplace diverse culture workplace wellness

Humans First: How to Build an Approach for the Future Based on Accountability, Diversity, and Inclusion

Humans First: How to Build an Approach for the Future Based on Accountability, Diversity, and Inclusion

9 min read
Profile picture for user lanya

Written by
Lanya Zambrano

Humans First: How to Build an Approach for the Future Based on Accountability, Diversity, and Inclusion
We’re currently in the midst of a very long and overdue national dialogue about systemic racial and economic bias and inequality.

This conversation has become even more urgent as the pandemic continues to highlight disparities among communities: COVID-19-related unemployment and mortality rates are significantly higher for BIPOC Americans, the LGBTQ+ community, and people with disabilities. And the increasing racism and acts of violence toward Asian Americans have only amplified the need to openly discuss these crises and take action. 

We believe employers have an essential role to play in stamping out these systemic structural inequalities and changing industries for the better by fostering diversity, equity, and inclusion (DE&I) internally in a more strategic and holistic way.

Our global agency, Firewood, was built on people-centric values based on respect and inclusion that have always guided our actions. We’ve been partnering with inclusion and diversity consulting firm Forshay since 2019, so when Ad World asked members of the Firewood leadership team to speak at its May 2021 global conference about how companies can incorporate DE&I into their operations, it was only natural that we asked Forshay diversity and inclusion consultant Dr. Jon Shafran to serve as the moderator. We are immensely grateful to Jon for guiding us in this in-depth discussion. Below are some of the key takeaways.

Lanya Zambrano, Firewood co-founder and president, on why a third-party DE&I assessment is important:

Jon Shafran, PhD, Forshay: In the last six months, we’ve seen a huge uptick in the number of organizations reaching out to us at Forshay to do the kind of work that we’ve been partnering with Firewood on these last few years. Lanya, can you share what motivated you to reach out to us for support in your DE&I commitment?

Lanya Zambrano, Firewood Co-founder and President: Part of our value system is listening to our people. And, like every great marketer, we do that through surveys. In 2019 we were growing very, very rapidly, so we sent out an internal diversity and inclusivity survey focused on our values to make sure that as we were growing, we were holding ourselves accountable and living up to what we stand for. One of the outcomes of that survey was that we felt we needed to create an internal DE&I working group that would get together and have honest conversations around what was happening in the organization—a group where everyone’s voice was represented. That was a connection point where we felt it was important to seek an outside perspective to assess and guide us. We reached out to you at Forshay and it was one of the best decisions we’ve made.

Jon:  At Forshay, we’ve found it’s really important to identify those collective blind spots and start to think about this work first by collecting data to get a clear understanding of where your strengths and your areas of growth are. A lot of times, organizations begin this work with a set of assumptions about how equitable or inclusive they are without having the data to confirm or disconfirm those assumptions. So it’s always great to have an outside perspective. And while you folks rightly saw that there were some areas that needed improvement, Firewood had the highest sense of belonging among employees that we’d ever seen. That segues nicely for moving into the topics at hand: how the events of 2020 shined a light on the inequities in our system, the need for employers to fully commit to diversity and inclusion, and the strategies you and your team have enlisted for building DE&I into your organization’s DNA.  

Lanya and the Firewood team on why the collective shared tragedies of 2020, specifically the murder of George Floyd, necessitated action: 

Lanya: After I watched the video of George Floyd’s murder, I felt punched in the gut. I had just witnessed a very public execution and it made me sick to my stomach. I was sad. I was disgusted. And I knew that if I felt that way, our people felt it, too. [My husband and Firewood co-founder] Juan and I felt it was incumbent upon us—as leaders of the company—to address what happened. In silence there’s complicity. And we wanted to make sure that our communication with employees was not only aligned around our values, but that we were extremely clear about our point of view. I think with any communication, transparency is important. But with something like this you’ve got to pick a lane, and our lane was: this is not OK—we condemn acts of racism and marginalization. We also felt it was important to focus on our people, acknowledge our Black Firewoodians, and show our support both internally and externally.

Kamron Hack, Senior Director, Global DE&I and Culture, Firewood: For me, it was really personal. I had a very visceral response to seeing someone who looked like they could be part of my family being killed for no reason at all. But this feeling wasn’t new for me. My paternal grandparents moved the family from Memphis, Tennessee to Compton, California as a direct response to the murder of Emmett Till. These stories are woven into the fabric of the Black American, but this time felt really different for me because of how public this murder was. Working at a company where authenticity is a very lived value, I felt not only compelled to share my feelings, but also very safe in sharing my feelings. So I wrote an email to my boss, the head of HR, about how I thought we should say something to our employees. I also shared my thoughts with Lanya and Juan. Thankfully, they were already on the same page, so we worked together to address the issue and offer support, specifically to our Black employees. 

On how the events of last year altered how companies should approach DE&I work:

Sam Haskin, SVP of Client Services and DE&I Marketing Lead, Firewood:  I think before 2020, DE&I in business was treated like a luxury or extra credit—the urgency behind it wasn’t consistent. It took a number of tragic deaths—George Floyd, Ahmaud Arbery, Breonna Taylor, Elijah McClain—all happening in such a short period of time that people really couldn’t look away. There was this acknowledgment that this has been part of the cultural conversation since even before Rodney King. But passive disapproval—specifically the passivity—has led to this boiling point where we now need to make up for lost time. And it was a pretty quick conclusion to draw that much of this stems from inequity—economic inequity and inequity in opportunities. And companies are now hearing from employees and consumers in a very, very loud voice that they must participate.  

Kamron: The subsequent expansion of the Black Lives Matter movement—that started in 2013 after Trayvon Martin’s killer was acquitted—and activists in our communities also played a significant role in bringing additional awareness and adding pressure to companies to look within and assess the ways in which they might be contributing to the problems of inequity and exclusion. I’d like to believe that this awakening is leading companies to more fully understand the necessity and the benefit of having a more comprehensive DE&I strategy that is integrated into every part of the business. It’s becoming more and more clear that these efforts can’t solely live within the confines of human resources.

On how companies can approach DE&I holistically longer term:

Lanya: DE&I has to be woven into every fabric of the organization. What happened last year was a war on our society, our social fabric, and our mental health. Having a safe place—an environment where people feel safe being themselves and expressing themselves—is really important. But the biggest challenge for the longer term is making sure our commitment to change remains strong. This isn’t a one-and-done thing. Leaders have to show up and be accountable. We can say this until we’re blue in the face, but accountability is extremely important. At Firewood, we publish our employee demographics, and that transparency helps ensure that changes are happening. We also started working with groups like Hack the Hood on internship programs and shifted the focus of the inaugural class of our four-year S4 Fellowship Program to graduates of historically Black colleges and universities. We don’t have all the answers, but we’re continually building on the things that we’ve started and we remain committed. 

Kamron: We see building a long-term, holistic DE&I strategy as a three-pronged approach. We recruit with an eye toward DE&I, solidify a culture of belonging for all people through training and ensuring opportunities for growth, and then examine what we make and how we make it. Every step along the way we look very closely at areas where unconscious bias or leaning heavily on stereotyping and pigeonholing may have inadvertently crept in to become standard operating procedure. Building a baseline of understanding across the employee population is necessary and can be accomplished through mandatory training on the fundamentals—like unconscious bias and gender dynamics, various forms of discrimination of protected classes, and microaggressions—and supplementing that self-directed learning with special programs that address equity and create a sense of belonging and community within the company. Employee resource groups can create safe spaces for difficult conversations that need to happen. One of our white employees wanted to explore ways for people to be better allies and to foster change through anti-racist activism. She rallied a bunch of coworkers and together they created what is now our anti-racism working group. 

On how DE&I can (and should) influence external work:

Sam: One of our focuses initially was to look closely at what we were doing and how we were doing it, to see if it held up against our values and through this lens of inclusivity. We started by looking at creative—how we represent people in the creative work that we do. And we put together a system for checking ourselves, auditing the work, and writing guidelines—creating a baseline for cultural awareness within the creative team. But we quickly realized that creative is just part of the environment. Creative gets its direction from briefs, briefs come from insights, insights come from data, and data comes from research. And every step along the way assumes that the step before it had it all figured out and did everything perfectly. What we’re seeing is that a lot of steps along the way have the potential for unconscious bias or habitual behavior to creep in. So we’re pretty far down the process of breaking down all of those pieces and asking pointed questions around how we’re doing things. Some of the tools developed internally show you where blind spots are and where you can improve, and can easily be translated into the work you’re doing externally as well.

On how companies can begin infusing DE&I into their organizations:

Kamron: Some people are really comfortable with the status quo and might not really understand the benefits of this work yet, to the extent that they’re willing to engage. So it’s on leaders to recognize this and to make sure that the messaging that we’re putting out there is inclusive enough that we’re reaching people of all levels of understanding. A big misconception is that creating space to include a more diverse set of perspectives means that you’re taking something away from someone else. And that’s just not true. On the contrary, including more perspectives will make you better, and it will make you more innovative and allow your company to grow and to thrive. And that ultimately creates more opportunity for everybody. And then you have the other side of the spectrum—the people who just get it, and they’ve realized the collective error of their ways and they’re eager to rectify it immediately. I do appreciate that energy, but I will continue to beat this drum of the long journey. You need to build the stamina for this, a measured approach, so that the change can be impactful and long lasting. And that means we have to stay open to this ongoing cycle of listening and messaging that this is not zero-sum work. This is about creating a more equitable workplace for everyone.

On the ultimate goal companies should strive for in rooting out inequities within their doors:

Sam: One goal is the recognition that integration of DE&I is a journey, not a destination. There’s no point when you’re done. We’re dealing with decades, if not centuries, of cultural examination to do. And the nature of progress is that there’s always room to evolve—we’re going to continue to learn things as we go deeper and get better. And then the other is that DE&I is not just about hiring or HR. If you bring a bunch of new voices into your company, the idea is to make sure the culture is ready and able to hear what they have to say.

Kamron: Ensure that your DE&I strategy permeates throughout the organization and promotes a culture in which everyone can experience a true sense of belonging—an environment where they feel safe bringing their unique perspectives and authentic selves to the table so they’re not wasting their precious energy hiding pieces of themselves so that they can be accepted by some norm.

Lanya: And listen, truly listen, to your people with empathy. Pick a lane, stick to it, and make changes. You have to be bold. You have to be honest. And you must be inclusive.

Jon: Thanks very much for giving us a little bit of a peek into the tactics you’re using for ensuring DE&I is realized throughout your entire organization. This conversation strongly leads to the conclusion that DE&I is essential in realizing our shared commitment to creating organizations where everyone can thrive equally.

We believe employers have an essential role to play by fostering DE&I internally. Our recent Ad World Conference panel provides insights on how companies can incorporate DE&I into their operations. Humans First: How to Build an Approach for the Future Based on Accountability, Diversity, and Inclusion de&i inclusive marketing ad world conference diverse culture diverse workplace

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